Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.
3 min read
3 min read
3 Physical Therapy Trends & Strategies for 2022
By Cindy Bercaw on May 2, 2022
Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!
4 min read
Local SEO Best Practices For Physical Therapy Clinics
By Cindy Bercaw on April 18, 2022
Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.
7 min read
Invest In a Healthcare Franchise: Massage Therapy vs. Home Health Care vs. Physical Therapy
By Cindy Bercaw on April 11, 2022
Growing industries offer the most rewarding investment opportunities. Healthcare is an integral aspect of human life, and demand for healthcare services continues to rise. The average American spends about $12,530 annually on healthcare, and national expenditure is projected to grow from about $4.1 trillion in 2020 to more than $6.2 trillion by 2028.
9 min read
8 Ways to Generate More Referrals to Your Physical Therapy Business
By Cindy Bercaw on April 4, 2022
Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice!
6 min read
Multi-Unit Ownership: Build a Physical Therapy Empire
By Cindy Bercaw on March 28, 2022
Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO!
Building a multi-unit physical therapy business is a dream of many, but a reality of few. According to WebPT’s The State of Rehab Therapy 2021 Report, only 14.9% of practice owners surveyed own 10+ locations. Most private practice owners just own a single location, however, the physical therapy industry is ripe with opportunity to change this trend. Read on to learn more about multi-unit ownership in the physical therapy industry.
4 min read
Top 4 Physical Therapy Businesses in 2022
By Cindy Bercaw on March 21, 2022
In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.
3 min read
Open a Cash-Based Physical Therapy Practice: 5 Things to Consider
By Cindy Bercaw on March 14, 2022
If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.
3 min read
Top 6 Health and Wellness Franchise Concepts in 2022
By Cindy Bercaw on March 7, 2022
The health and wellness franchise remains one of the most profitable business ventures of all time. More people are increasingly choosing to live a healthier life and consciously deciding to embrace better health and wellness.
7 min read
Strategies For Success In Physical Therapy Private Practice
By Cindy Bercaw on February 28, 2022
FYZICAL Therapy & Balance Centers offers an exciting franchise opportunity for entrepreneurs, physical therapists, and current physical therapy practice owners. Our clinics provide a wide range of services that are in high demand, from physical therapy to balance and vestibular retraining, audiology, and more. Every day, we empower private practice owners to take control of their business and their life through knowledge, relationships, and support only available through FYZICAL. We believe that when you love your business, it's easy to love your life!
4 min read
4 Strategies to Increase Productivity in Your Physical Therapy Practice
By Cindy Bercaw on February 21, 2022
The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.
3 min read
Private Practice Owner Converts to FYZICAL after Personal Balance Struggle
By Cindy Bercaw on February 15, 2022
This article was first published in Ruston Daily Leader, Friday February 4, 2022.
Where there’s a will, there’s a way. If you don’t believe it, just ask Dr. Jerry Yarborough. More than 13 years ago, Yarborough was headed to Texas to celebrate Thanksgiving with family. Suffering from an unusual headache, he expected his favorite Mexican meal to make him feel better. Then without warning, his hand began experiencing tremors. The real drama began.
5 min read
Pros and Cons: Starting Your Own Physical Therapy Practice vs. Franchising Your PT Practice
By Cindy Bercaw on February 14, 2022
You have decided you want to open a physical therapy practice and you know you have options for getting started, how do you know what makes the most sense for you as a prospective business owner? Deciding which route to take can feel overwhelming, this article will detail the pros and cons of franchising vs. starting a physical therapy practice from scratch to help you make a more informed decision.
3 min read
8 Metrics You Should Track in a Physical Therapy Business
By Cindy Bercaw on January 31, 2022
Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?
2 min read
Top 5 Physical Therapy Franchises in America [2022]
By Cindy Bercaw on December 30, 2021
Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. The physical therapy industry is a highly fragmented market with around 38,000 outpatient physical therapy clinics throughout the U.S. and no clear industry leader. Dominant industry players own less than 21% of the total market share combined.
Demand for physical therapy services is increasing exponentially, with American's growing desire to live active lifestyles, and the aging population of the largest generation in history - more than 10,000 people turn 65 every day, plus the critical demand for non-opioid paint relief alternatives, it's easy to see why the demand for physical therapy is sharply increasing.
If you're considering a franchise opportunity in the healthcare space, now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises.
3 min read
Competition in Physical Therapy: How to Stand Out in the Crowd
By Cindy Bercaw on December 6, 2021
Private practice physical therapy is always in high demand, but there is still a great deal of competition.
3 min read
Building Trust Through Patient Experience To Turn Patients Into Promoters At Your Physical Therapy Clinic
By Cindy Bercaw on November 22, 2021
Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.
3 min read
How to Use Social Media for Inbound Marketing 2021: Physical Therapy Business
By Cindy Bercaw on November 15, 2021
In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.
4 min read
Top 6 Marketing Best Practices for a Physical Therapy Business
By Cindy Bercaw on November 8, 2021
Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.
Here are the best marketing strategies to use for your physical therapy business:
2 min read
3 Important Reasons to Have Online Listings for Your Physical Therapy Business
By Cindy Bercaw on November 1, 2021
As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.
5 min read
Physical Therapists: Telehealth & The Virtual Visit
By Cindy Bercaw on October 25, 2021
"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?
3 min read
3 Compelling Ways Paid Social Ads Can Bring Business for PTs
By Cindy Bercaw on October 18, 2021
Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.
3 min read
Top 5 Reasons Physical Therapy Practice Owners Join FYZICAL
By Cindy Bercaw on October 11, 2021
If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.
2 min read
Should I Hire a Physical Therapy Consultant?
By Cindy Bercaw on October 4, 2021
As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.
2 min read
FYZICAL Therapy & Balance Centers Named Most Profitable Franchise 2021
By Cindy Bercaw on October 1, 2021
FYZICAL Therapy & Balance Centers Is One of Just 50 Franchise Companies to Be Recognized for Strong Financial Performance and High Franchisee Satisfaction, named to Franchise Business Review's List of Most Profitable Franchises
Sarasota, Florida, October 1, 2021 – FYZICAL Therapy & Balance Centers was identified by independent research firm, Franchise Business Review, as being one of just 50 franchise brands to be named an award-winning franchise in its 2021 report on the Most Profitable Franchises.
3 min read
7 Ways to Be a Better Manager in Your Physical Therapy Practice
By Cindy Bercaw on September 27, 2021
Being a manager means every day is a new adventure. With a myriad of responsibilities, a physical therapy manager can often get lost in putting out fires. However, the best managers can quickly pivot and refocus on the qualities that make for an effective manager and a thriving physical therapy practice. Here are seven tips to becoming a better manager in your physical therapy practice:
2 min read
How Much Do Physical Therapists Make? [2021]
By Cindy Bercaw on September 20, 2021
Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.
2 min read
5 Ways to Increase Revenue in Your Physical Therapy Clinic
By Cindy Bercaw on September 7, 2021
Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.
3 min read
How Hiring Physical Therapy Assistants Can Make Your Practice More Efficient
By Cindy Bercaw on August 23, 2021
Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants (PTAs) can take on patients and bring revenue into your clinic at a lower cost.
3 min read
Which Physical Therapy Outcome Tools Should I Be Using?
By Cindy Bercaw on August 16, 2021
While it's important for a physical therapist to have good verbal communication with a patient, it's essential not to rely too heavily on verbal cues from patients when determining their actual level of progress. It's not uncommon for patients to over or underestimate their progress, depending upon whether they want to minimize their pain and discomfort, or whether they are actually able to do more, but are afraid to do so out of fear of risking further injury or for other reasons.
3 min read
5 Ways to Increase Patient Volume in Your Physical Therapy Practice
By Cindy Bercaw on August 11, 2021
Retaining and attracting clients is a challenge that all businesses are faced with. It’s no different in the physical therapy industry. Patient volumes can fluctuate for a variety of reasons, but there are ways for you to take control of your clinic growth and create opportunities through proven business development and marketing practices
4 min read
A Physical Therapist’s Guide to Attracting More Patients Using the Internet
By Cindy Bercaw on August 2, 2021
Good marketing is vital for the growth of practices in the medical/healthcare industry. Following the high rise of internet usage, many patients now use the internet to find healthcare providers, including physical therapists. In fact, 5% of all Google searches are health related.
4 min read
Beginner’s Guide to Social Media for Private Practice Physical Therapy
By Cindy Bercaw on July 8, 2021
If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.
3 min read
Treat Balance and Vestibular Patients Effectively [2021]
By Cindy Bercaw on June 30, 2021
The FYZICAL Balance Paradigm
The road to recovery for balance and vestibular issues can be long, arduous, and often frustrating – for a clinician or patient! Physical therapists are seeing the amount of time spent with patients shortening and reimbursements decreasing at the same time. There is a heightened sense of importance to isolate the root cause and get to the point quickly in treatment. FYZICAL has become known for being the balance expert due to its evidence-based approach to treating people who experience vestibular and balance issues. The problem historically is that there hasn’t been much in the way of peer-reviewed literature to guide treatment, and the treatments outlined are more of a ‘one-size fits most’ approach.
4 min read
Physical Therapy Marketing: What is a Physician Liaison?
By Cindy Bercaw on June 16, 2021
A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.
3 min read
Multi-Unit Business Opportunity with Multiple Revenue Streams
By Cindy Bercaw on June 15, 2021
FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.
FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.
Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.
6 min read
FYZICAL Therapy & Balance Centers Gears Up to Open 80 New Locations in 2021
By Cindy Bercaw on June 10, 2021
Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series
3 min read
5 Technology Trends Influencing the Physical Therapy Industry
By Cindy Bercaw on June 7, 2021
Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.
3 min read
What are the Direct Access Laws in Your State?
By FYZICAL on June 1, 2021
Since 2015, about 50 US states have been direct access states, meaning that patients all over the US can freely choose which physical therapist they want to work with. They can do this without necessarily obtaining an initial physician referral. However, there's just one stumbling block to this freedom.
3 min read
Top 5 Reasons Physical Therapy Private Practices Fail
By FYZICAL on May 17, 2021
There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega physical therapy corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:
3 min read
Pros and Cons of Offering Telehealth For Your Clinic
By FYZICAL on May 10, 2021
Telemedicine is a way for health care providers to meet remotely with their patients through a video or phone call. Though the practice has been around for years, it’s become very popular during the covid-19 pandemic and has allowed many clinics to remain in business while social distancing measures were in place.
4 min read
Why Your Patients are Dropping out of Physical Therapy [4 reasons]
By FYZICAL on May 3, 2021
If you’ve been a private practice physical therapist for more than a few years, you likely know all the usual complaints from patients, but do you know the best solutions for those complaints? If you’re not actively resolving these issues, you’re running the risk of more patients dropping out of therapy.
3 min read
Increasing Cash-Based Sales in Your PT Practice - [3 Tips for 2021]
By Cindy Bercaw on April 22, 2021
Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?
3 min read
Start a Physical Therapy Practice 5 Reasons to do it with FYZICAL
By Cindy Bercaw on April 6, 2021
Starting a physical therapy practice of your own is an exciting endeavor. If you've already done so, you probably love the independence, along with the rewarding feeling that goes along with helping others heal. However, running an independent practice comes with lots of challenges, and frequently, owners aren't able to earn as much as they should. That's where partnering to start a physical therapy practice with FYZICAL comes in handy! Check out five ways we can help your business to grow and thrive!
3 min read
Attract More Patients with the FYZICAL Balance Paradigm & PT Marketing
By Cindy Bercaw on April 5, 2021
The FYZICAL Balance Paradigm sets our locations apart from other practices, and keen physical therapy marketing expertise allows us to leverage the demand for these services fully. If you’re thinking of investing in the physical therapy space, you’ll want to choose a model that allows you to meet a wide range of needs. FYZICAL is well-known for offering in-demand services that are hard to find elsewhere. One of those services is the FYZICAL Balance Paradigm. Here, learn more about this exciting proprietary program and how it helps our practices to develop strong customer bases.
2 min read
How to Choose a Location for Your Physical Therapy Clinic Startup
By Cindy Bercaw on April 5, 2021
Your physical therapy clinic startup needs to have a great location in order to thrive. Countless factors go into identifying a great location, and it can be challenging for independent owners to take them all into account. Luckily for you, the FYZICAL team has years of experience with finding and opening new locations. Here, review a few of the criteria we look for when choosing sites for new FYZICAL practices.
2 min read
Physical Therapy Marketing Support Programs
By Cindy Bercaw on April 5, 2021
FYZICAL offers physical therapy marketing support programs to help you see strong returns on your investment. Great marketing is key to growing any business, and a physical therapy practice is no exception. While independent owners often struggle to find the time to manage a marketing program effectively, FYZICAL makes it simple to create effective campaigns. Learn more about the physical therapy marketing support you can expect...
3 min read
A Side of Franchising Execs You Don't See | FYZICAL CEO Brian Belmont
By Cindy Bercaw on April 5, 2021
The Original article written by Laura Michaels for Franchise Times, appeared here on March 29, 2021
2 min read
Do This One Thing to Decrease Cancellations and No-Shows in 2021
By FYZICAL on March 23, 2021
Cancellations and no-shows can destroy your practice if you don’t get a handle on them, but luckily there is a simple solution to decreasing your cancellation and no-show rates.
3 min read
How to Increase Hearing Aid Sales [2021]
By FYZICAL on March 23, 2021
Ah, yes… the never ending struggle of selling as an Audiologist. You have probably already figured out who is causing the decline in your hearing aid sales: big box retailers selling hearing aids at a fraction of the cost… And boy, the prices keep getting higher.
5 min read
Negotiate Insurance Contracts - Increase Reimbursements [6 Tips]
By FYZICAL on March 17, 2021
As you are all too keenly aware by now, there is no automatic increase to insurance reimbursement in spite of rising costs. Many physical therapists face declining insurance reimbursements over time, and the best way to combat this is to start asking for higher payment rates during contract negotiation. Between denials and decreasing reimbursement, it may seem inevitable that your private practice will make less and less money as time goes on but that doesn't have to be the case. Read on to discover six tips for negotiating insurance contracts and increasing practice revenues.
3 min read
Multi-Unit Physical Therapy Clinic Startup Costs and Other Details
By Cindy Bercaw on March 12, 2021
If you’re thinking of investing in multiple FYZICAL franchises, you’re probably curious about our physical therapy clinic startup costs. Now is an excellent time to act; our services are in great demand in communities across the U.S., and the $34 billion industry is growing. There are plenty of opportunities for newcomers to open multiple locations in a single territory.
When you become the owner of new FYZICAL locations, you can count on plenty of support before and throughout the life of your business. Learn more about what to expect when you open multiple practices.
2 min read
Our Physical Therapy Clinic Business Plan [What Our Members Say]
By Cindy Bercaw on March 12, 2021
We’ve heard it countless times: our physical therapy clinic business plan has helped well-established practices achieve unprecedented growth. It’s also helped industry newcomers to make a strong start. Don’t take our word for it – there are a growing number of testimonials on our website that demonstrate what our members have to say for themselves. Learn why they love the FYZICAL model below.
2 min read
The Ideal Physical Therapy Clinic Startup Owner [3 Traits]
By Cindy Bercaw on March 12, 2021
Our physical therapy clinic startups are created from the ground up to generate strong returns on investment. It doesn’t take physical therapy experience to invest in our model, but there are other criteria we look for in our members. Read on to see if you have what it takes to partner with FYZICAL.
5 min read
How to Handle Difficult Physical Therapy Patients
By Cindy Bercaw on March 11, 2021
In physical therapy – and in all service industries – you can’t always please everyone. Even if you’re the best therapist you can be and you do everything to please your patients, there will be a few here and there that are difficult to handle. More than anything you want your patients to be engaged in their own care, but there are several ways to manage difficult physical therapy patients and still be able to help them. Read on for tips to help you and your staff when difficult patients arise.
3 min read
How to Sell My Physical Therapy Practice
By Cindy Bercaw on March 9, 2021
If you’re wondering, “how to sell my physical therapy practice,” you’re in the right place! FYZICAL has been helping physical therapists like you build value into their practices for years. While many of our partners intend to maintain ownership of their PT practices, others have their eyes on retirement and would like to sell in the future. Our team knows how to help you prepare your practice so you are able to sell for a great price, if that's your goal. Let’s take a closer look at a few of our primary services.
4 min read
Using Google's Pay-Per-Click Ads for Physical Therapy Private Practice
By Cindy Bercaw on March 2, 2021
Physical therapy private practice owners are constantly on the lookout for methods to market their practices. As part of your marketing strategy, you may want to consider using Google Pay-per-Click Ads. In this article, we’ll address what Google Pay Per Click ads are, and what PT private practice owners should know to effectively use them to attract new patients.
3 min read
Start Your Own Healthcare Business with a Plan: 3 Reasons to Franchise
By Cindy Bercaw on March 1, 2021
Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.
6 min read
How to Market Your Private Physical Therapy Practice: A Guide
By Cindy Bercaw on February 22, 2021
Everything you need to know to market your practice to attract new patients, increase referrals and grow your business...
At its core, marketing is building connections. It requires understanding consumer’s needs and presenting relevant solutions. To market successfully, you must evaluate your current marketing performance, set effective marketing goals, allocate resources toward your goals, define your target audience, choose appropriate messaging, select the methods of marketing best suited for you, and pull your plan together into a marketing calendar for execution. By the end of this guide, you will have the knowledge to attract new patients, increase referrals, and grow your business!
2 min read
16 Physical Therapy Referral Sources You Need to Know
By Cindy Bercaw on February 16, 2021
Acquiring new patients is the lifeblood of any clinic. As a matter of fact, it’s essential to the survival of your physical therapy practice. As a physical therapist in private practice, you already understand the importance of networking, and consistent engagement with referral sources to maintain a steady stream of referrals. But what you might not know is you can generate generate more referrals by offering differentiated treatment services from other practices in your surrounding area.
4 min read
14 Ways to Generate More Referrals for Your Physical Therapy Practice
By Cindy Bercaw on February 16, 2021
Physical Therapists All Need to Bring New Patients Into Their Practices
2 min read
Steps to Start a Physical Therapy Business | FYZICAL
By Dustin Thompson on February 11, 2021
The Step-by-Step Process to Start a Physical Therapy Business
FYZICAL has helped to start physical therapy businesses in 41 states. We’ve developed a time-tested process that maximizes efficiency, allowing you to open your doors as quickly as possible without wasting time or capital. The details of the process will be unique, depending on the type of location you’d like to open. However, there are a few steps every FYZICAL partner should anticipate. Take a look at some of the fundamental steps involved.
3 min read
Top 5 Healthcare Franchises in 2021
By Cindy Bercaw on February 9, 2021
The healthcare industry is booming! As the largest generation in history ages, the demand for healthcare services has grown exponentially. Families want the best care for their older relatives and healthcare franchising is a prime opportunity to support that demand. In healthcare franchising, care types vary from in-home health to physical therapy and fall prevention, one thing is for sure – this industry opportunity shouldn’t be overlooked. The demand for these services will only continue to grow. Let's take a look at the Top 5 Healthcare Franchises, in no particular order:
6 min read
Growing Your Physical Therapy Billings with Balance Therapy
By Cindy Bercaw on February 8, 2021
A balance program can provide rapid growth of referrals, patient visits, and revenue. The rarity of the service allows a practice to tap into referral sources, differentiate itself from competitors, and make a significant impact in the community by saving lives!
2 min read
Starting a Physical Therapy Private Practice with Real Estate Support
By Dustin Thompson on February 4, 2021
Starting a physical therapy private practice requires you to find the best possible location. You’ll want to find a location that’s:
2 min read
The Benefits of Starting and Managing Your Own Physical Therapy Practice
By Dustin Thompson on January 28, 2021
There are lots of perks associated with starting and managing your own physical therapy practice! If you’re looking to revitalize your career, invest in a thriving industry, and maintain more flexibility, FYZICAL could be the opportunity for you. Learn about some of the benefits our partners enjoy.
2 min read
Start Your Own Healthcare Business with a Plan: 3 Reasons to Franchise
By Dustin Thompson on January 21, 2021
Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.
2 min read
Financial Planning for Your Practice with Physical Therapy Performance Metrics
By Cindy Bercaw on January 21, 2021
Physical therapy performance metrics help you identify where your practice is performing best and where it needs to grow. Whether you currently run a practice on your own or are thinking of investing in one, paying close attention to performance metrics is a surefire way to keep your business on the right track. At FYZICAL, we specialize in the business side of physical therapy, and we work with our partners to analyze their practices’ performance metrics. Get a sneak peek at some of the things we watch for.
2 min read
What You Get for Your Investment in the FYZICAL Low-Cost Fitness Franchise Opportunity
By Cindy Bercaw on January 14, 2021
Are you scoping out low-cost fitness franchise opportunities? FYZICAL might not specifically come to mind when you think of a fitness brand, but physical therapy and health and wellness are our specialties. We work with our investment partners to build up unique clinics that provide services to meet the demand in the communities they serve. We provide them with proven systems and ongoing support to help them see optimal results and a strong return on their investment.
Best of all, the investment you make in one of our locations includes virtually everything you’ll need to get up and running. When you contact us, we’ll generate a tailored estimate that reflects the area you’ll decide on and the services you’ll offer. See what the investment in our low-cost fitness franchise opportunity gets you.
2 min read
Is Now a Good Time to Invest in Healthcare? 3 Reasons Why It’s the Perfect Time
By Cindy Bercaw on January 12, 2021
Are you wondering: “Is now a good time to invest in healthcare?” At FYZICAL, we believe that there’s never been a better time. Our brand has enjoyed rapid growth in recent years, and the strong demand for our services has led to hundreds of FYZICAL practices popping up across the U.S. Here, we’ll share a few of the strongest reasons that we believe now is the best time to break into the industry.
2 min read
Breaking Down the Booming Physical Therapy Industry Growth Rate
By Cindy Bercaw on January 7, 2021
The rise in the physical therapy industry growth rate demonstrates that now is a great time to break into our $34 billion industry. It’s projected to continue growing by about 6.2% per year through 2023. There are numerous reasons for this growth, which we’ll outline below. If you’re thinking of investing in the medical field, these are several reasons to consider the physical therapy industry.
2 min read
How to Open a Physical Therapy Practice of Your Own
By Cindy Bercaw on January 5, 2021
Are you considering starting your own physical therapy practice? If you’re a new physical therapist, this process can seem daunting. There’s a lot to consider, from finding a location to purchasing equipment to building a client base. Many new physical therapists put this off because they’re intimidated by the idea of being in business for themselves and by themselves. FYZICAL presents a unique solution to this challenge. We have years of experience in running physical therapy clinics and are committed to guiding new practitioners through the process of opening their practices. Learn about some of the most valuable support we provide.
2 min read
2021 Physical Therapy Changes & Trends to Look Forward To
By Cindy Bercaw on December 31, 2020
FYZICAL’s business model is the future of the physical therapy profession. We work with dedicated partners to open and operate thriving practices across the country. One of the many ways we support them is by keeping our finger on the pulse of industry trends, and we think that 2021 physical therapy changes will be instrumental for our brand. The major trend shifts below make it easy to see why there’s never been a better time to invest in a physical therapy practice of your own.
2 min read
FYZICAL Isn't Like Other Health and Fitness Franchises
By Cindy Bercaw on December 29, 2020
If you’re considering investing in a health and fitness franchise, you’ve probably been looking into gyms. No question that opening a gym is a great way to break into the industry, with the potential for new investors to stake their claim. Nevertheless, there’s lots of competition in the gym industry, both from brick and mortar and “workout at home” companies. FYZICAL, on the other hand, has a considerable edge. There’s far less competition in the physical therapy space, and the demand for our services is high. Learn more about how FYZICAL stands out from the typical health and fitness franchise.
2 min read
Why Referral Management Matters When Running a Physical Therapy Clinic
By Cindy Bercaw on November 30, 2020
If you’re running a physical therapy clinic of your own, you might wonder what value a brand like FYZICAL Therapy & Balance Centers franchise could possibly bring to your business. At FYZICAL, we want to help all of our members maintain their independence as private practice owners while providing them with support systems that can help save them valuable time and money on operations while increasing their bottom line. One such system is our referral management program. If you’re already running a physical therapy clinic, you know that referrals are a crucial part of your business. They connect you with many of your patients and having reliable referral sources is the key to clinic growth. In fact, one-third of all medical patients in the U.S. are referred to a specialist each year. Read on to learn more about FYZICAL’s referral management program and how it can help physical therapy private practices to grow.
2 min read
Are Healthcare Franchises Profitable?
By Cindy Bercaw on November 30, 2020
They Can Be When You Adopt Our Winning System in Your Practice
If you’re a physical therapist considering adopting FYZICAL’s proven business systems, you might be asking yourself: “Are healthcare franchises profitable?” After all, you don’t want to sacrifice your independence to become part of a franchise system that’s ineffective. The truth is, FYZICAL is a lot more than a healthcare franchise; there is a wide range of physical therapy, balance, and audiology services in addition to fitness and sports rehab opportunities. Our model has been proven to work because we help practitioners just like you to add new revenue streams to their businesses, and we assist in streamlining business operations to help them save money and use their budgets more effectively.
5 min read
Take the Hassle Out of Marketing Your Physical Therapy Practice with the Ultimate Physical Therapy Practice Marketing Toolkit
By Cindy Bercaw on November 3, 2020
Marketing your physical therapy practice can be an enormous hassle – maybe you don’t have enough time, or resources, or both! You may have found this article by searching for ‘how to market your physical therapy clinic’ or looking for, ‘easy ways to market my physical therapy practice’, the truth is no physical therapist has enough time in their day to cover all the ways in which they could successfully market their practice, we understand it’s overwhelming to begin the process.
3 min read
The Top 5 Healthcare Franchises
By Cindy Bercaw on October 19, 2020
Now is the Time to Invest in a Healthcare Franchise
2 min read
Improve Your Bottom Line by Marketing Your Physical Therapy Business
By Dustin Thompson on October 13, 2020
Many physical therapists (and other wellness business owners) are so focused on helping others, they aren’t able to apply the same amount of attention towards marketing their practices. However marketing your physical therapy business is the best way to grow and help reach more patients. In this blog, learn more about how marketing can help businesses like yours, and get a sneak peek at some of the services FYZICAL provides our members.
2 min read
Are You a PT Looking For How To Open Your Own PT Practice?
By Cindy Bercaw on October 9, 2020
Opening a physical therapy practice of your own is easier than ever when you partner with FYZICAL. Starting out in the physical therapy industry can be challenging when you’re not sure where to get started. Not only are new physical therapists (PTs) still establishing a client base and reputation, they often must do so while working for someone else. Whether you’re part of a hospital system or are simply working in another PT’s practice, this can bring challenges like a lack of flexibility and limited income.
2 min read
Grow Your Physical Therapy Business Without Sacrificing Your Independence
By Cindy Bercaw on September 24, 2020
Are you ready to get serious about growing your physical therapy business? The physical therapy industry is booming, with a higher demand than ever for qualified practitioners. However, many physical therapists have found their business growth has stagnated, even though they offer quality care. That’s where FYZICAL comes in: we can help you increase your business without sacrificing any control as an independent practitioner! Learn how below.
2 min read
The Business of Balance Therapy
By Dustin Thompson on September 22, 2020
Balance therapy services are important to physical therapy clinics everywhere. There’s a huge demand for balance therapy – more than 10 million people each year see a doctor because of dizziness. However, balance patients are often shuffled from doctor to doctor without ever truly resolving their ailment. Furthermore, many balance clinics are unable to treat complex vestibulopathies, leaving many people without any treatment options.
3 min read
5 Tips to Hire and Staff Your Physical Therapy Practice
By Wendy Beaudet on May 28, 2020
The Time to Hire is Now! In the recent past, physical therapy has been one of healthcare’s most in-demand fields. This meant that physical therapists – especially the most experienced and talented among them – could handpick their employers. The pendulum has shifted, creating an exciting hiring environment and an extensive available talent pool unlike any seen in the recent past. Many PT candidates who were previously unavailable are now actively seeking new employment. If owners are able to hire now, they will have access to top talent that may not be available again. To attract and secure top talent, follow these five steps:
4 min read
Over 100 Physical Therapy Private Practice Owners Attend ENVIZION!
By FYZICAL on May 5, 2020
On Saturday, our franchise development team hosted a webinar for private practice owners who are interested in looking at the future of physical therapy and how they could improve their own practices while working against a growing list of industry challenges. While we typically host this event in person with a large crowd, the recent global pandemic COVID-19 had us rethinking our process in early March. Our team at FYZICAL wanted to take this challenge and turn it into an opportunity to offer this key industry knowledge on a broader, more accessible scale for a larger number of physical therapy private practice owners. The no-brainer solution was to turn this into a virtual event.
3 min read
New Report Calls for More Efforts on Falls Prevention
By FYZICAL on October 25, 2019
The US Senate Select Committee on Aging recently released a new report on falls prevention – bringing forth facts on the elderly population at risk, the macro and micro impacts of falls and the necessary steps to increase fall prevention in the US.
2 min read
7-Step Physical Therapy Marketing Cheat Sheet
By FYZICAL on October 22, 2019
Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!
Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.
Step 2: Budget
Augment your plan to fit your budget.
Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!
Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!
Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!
Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?
Step 7: Revise
Modify the plan based on your observations and experiences during review.
If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.
To learn more about marketing vehicles that move the message - and actually work - click here!
1 min read
FYZICAL and Meals on Wheels Make a National Impact Through Local Efforts
By FYZICAL on October 7, 2019
This year for National Physical Therapy Month and PT Day of Service, FYZICAL is teaming up with National Charitable Partner, Meals on Wheels! Meals on Wheels envisions an America where all seniors, “live nourished lives with independence and dignity.” Similarly, FYZICAL empowers individuals to take control of their recovery and wellness through direct access to physical therapy, balance/dizziness protocols and healthy lifestyle products and services. We are both committed to helping seniors live healthy, active lifestyles. With these aligned visions of a healthier future for all, our organizations are setting out to strengthen communities all over the United States.
2 min read
Physical Therapy Prevents Falls and Saves Lives
By FYZICAL on September 23, 2019
According to the National Council on Aging, falls are the leading cause of fatal and non-fatal injuries for older adults, and falls generate astronomical economic and personal healthcare costs. That’s why FYZICAL aims to prevent future falls by providing premier balance therapy.
3 min read
Pelvic Health: Breaking Down Barriers for Physical Therapists and Patients
By FYZICAL on August 8, 2019
Pelvic health was once an uncommon specialty in physical therapy, but that’s changing in the industry as the barriers that once existed are being broken down by innovative physical therapists.
2 min read
Common Private Practice Mistakes that Slow Growth
By FYZICAL on July 30, 2019
Being a great physical therapist doesn’t always make a great physical therapy practice – unless you’re managing your practice like a business. There are two sides to every physical therapy practice: the clinical and the business.
2 min read
How to Get More Direct Access Patients
By FYZICAL on July 10, 2019
Since every state has some level of direct access, you’re now in the driver’s seat when it comes to attracting new patients. Attracting direct access patients has its benefits:
2 min read
Celebrating Independence: 4 Reasons it’s Great to be an Independent Practice Owner
By FYZICAL on July 1, 2019
In the spirit of Independence Day approaching, let’s celebrate all the reasons we love private practice! Although there are a million reasons why it’s great to be an independent practice owner, here are the four biggest reasons to celebrate:
3 min read
How to Use Video in Your Physical Therapy Marketing to Grow Your Business
By FYZICAL on June 10, 2019
Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.
4 min read
"Acquisition for Dummies" Maybe a New PT Bestseller?
By FYZICAL on May 28, 2019
The following is a Q&A with FYZICAL member Louis Zuniga, PT, DPT, CHT, MCT of El Paso, Texas.
2 min read
Multi-Clinic Owner Says FYZICAL is on the Road to the Next Big Thing
By FYZICAL on May 14, 2019
The following interview is with FYZICAL franchisee, Dawn Rouse. Dawn is the owner of four FYZICAL locations in North Carolina.
2 min read
MIPS... MIPS... Hooray?
By FYZICAL on May 7, 2019
The buzz around MIPS may have you wondering what you must do to remain compliant and maximize reimbursement. Here’s a quick overview that can help you take the right steps.
1 min read
Why FYZICAL Balance is the ONLY Balance
By FYZICAL on April 17, 2019
Balance and vestibular dysfunctions are common all over the country, and often these patients get bounced around from doctor to doctor, finally ending up in physical therapy. Unfortunately, most physical therapists still can’t cure these patients.
2 min read
Why a Physician Liaison is Essential to Your Practice's Success
By FYZICAL on April 9, 2019
Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.
2 min read
Find Out What Your Patients REALLY Want
By FYZICAL on March 21, 2019
Although it may seem obvious what your physical therapy patients want from your business (to feel better or heal after an injury), there is more that goes into giving your patients exactly what they’re looking for. With so much competition in the PT industry, it’s extremely important to go above and beyond for your patients.
2 min read
FYZICAL Paints New Orleans Blue
By FYZICAL on March 14, 2019
It’s that time of year again! FYZICAL’s Annual Brand Triumph event is right around the corner: April 25-29, 2019. Over 600 FYZICAL Family members will flock from all over the United States to the Hilton New Orleans Riverside for a weekend of education, networking and celebration!
2 min read
Why is Balance the Next Big Thing in Otolaryngology?
By FYZICAL on March 12, 2019
First balloons were the big thing, but there is a new service in town revolutionizing the way private practice otolaryngologists serve their patients:
1 min read
Dizzy Patient Back on Her Feet After Physical Therapy
By FYZICAL on March 7, 2019
The following story is from Dr. Morgan Hinds, Clinical Director at Bonita Springs FYZICAL.
2 min read
Study Finds Balance Therapy Beneficial Even in Patients Up to 99 Years Old
By FYZICAL on March 5, 2019
A new research study recently published in the Ear, Nose & Throat Journal reveals that balance therapy benefits patients of all ages – even up to 99 years old.
2 min read
Why You Should Change the Way You Market Your Physical Therapy Practice
By FYZICAL on February 28, 2019
Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.
2 min read
How to Help Your Staff PTs Pay off Student Loan Debt Faster
By FYZICAL on February 15, 2019
It’s no secret that new grads in physical therapy are experiencing crippling student loan debt (as many other new grads are as well). Your staff physical therapists are all likely stressing over their student loan debt and looking for ways to pay it off quickly.
1 min read
FYZICAL Earns #64 Spot on Entrepreneur’s Franchise 500 List
By FYZICAL on February 9, 2019
Exciting news!
2 min read
The Formula Private Practice Owners Need to Achieve Success
By FYZICAL on February 4, 2019
Usually, FYZICAL blog posts are focused on helping you with your daily challenges in private practice and offering insight into industry trends. Today, we’re taking a break to think a little more… big picture.
2 min read
3 Signs Your Patient is About to Drop Out of Therapy
By FYZICAL on January 10, 2019
The worst thing your patients can do during their physical therapy plan of care is quit before completion. When patients miss appointments or drop out of therapy completely, they often don’t get better. Some even get worse.
2 min read
2019 Resolutions to Rejuvenate Your Physical Therapy Business
By FYZICAL on January 3, 2019
Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.
2 min read
Top 5 Physical Therapy Blog Posts of 2018
By FYZICAL on December 19, 2018
At FYZICAL, we pride ourselves in providing great physical therapy blogs that are short and sweet but pack a ton of helpful information. No matter the topic or challenge you want to address, you can usually find expert insight on our blog page.
3 min read
The Most Common Budgeting Mistakes in Physical Therapy Revealed
By FYZICAL on December 11, 2018
In physical therapy, private practice owners are typically also treating physical therapists. Meaning, they’re healers first and foremost, and they’re also managers, leaders, trainers, marketers, receptionists, etc., etc.
2 min read
Are You Paying Your Staff PT’s Enough?
By FYZICAL on December 6, 2018
All it takes is a quick Google search to figure out what the average wage or salary is for physical therapists in your state. There are many factors that play into this number, and it has a pretty big impact on your business.
3 min read
5 Tips to Guarantee your Grand Opening is a Smash!
By FYZICAL on November 28, 2018
A grand opening event is the perfect way to introduce your physical therapy practice to your community. It’s a fun way to gather with influential people to increase awareness and create a positive reputation for your brand.
3 min read
6 Reasons We’re Thankful for Our FYZICAL Franchisees
By FYZICAL on November 22, 2018
At the FYZICAL Headquarters in Sarasota, Florida, we are always thankful to lead such an incredible organization of hard-working people. Our franchisees make us who we are, and we wouldn’t be revolutionizing physical therapy without them!
1 min read
How to Prevent Patient No-Shows
By FYZICAL on November 20, 2018
Patient no-shows can cause your physical therapy clinic a lot of problems. No-shows mean your patients are missing out on therapy they need, and your clinic is losing money. Unfortunately, there is no way to completely prevent no-shows (life happens), but they can be significantly decreased in order to increase revenue and improve patient outcomes.
2 min read
What to Expect at the 2018 PPS Annual Conference & Exhibition
By FYZICAL on November 5, 2018
The APTA’s PPS Annual Conference is finally here. Hosted at The Broadmoor Luxury Resort in Colorado Springs, this year’s event is sure to have it all! Here are a few things to expect at PPS this year!
1 min read
Who is Joining FYZICAL?
By FYZICAL on November 1, 2018
FYZICAL Therapy & Balance Centers is a franchise organization of 250+ diverse franchisees all over the United States. From Florida to Alaska, FYZICAL franchisees cover a wide variety of specialties and experience. FYZICAL is 350+ locations strong, covering 40 states.
2 min read
The ~Spooky~ Trend in Private Practice Physical Therapy
By FYZICAL on October 30, 2018
The ~spookiest~ day of the year is creeping nearer… but when it comes to the private practice physical therapy world, every day is becoming more and more terrifying! OK, that sounds dramatic, but it’s true.
3 min read
Best Practices for Using Instagram to Market your PT Practice
By FYZICAL on October 23, 2018
Instagram is a great tool for business owners to showcase their services, products and brand personality to a huge audience of people. Over one billion people use Instagram, mostly millennials. Although most of your patients may be Baby Boomers, you can’t skip out on relating to a younger market too.
3 min read
How to Hire Millennial PTs – Even if Your Practice is in a Rural Community
By FYZICAL on October 17, 2018
Unless you’ve been living under a rock, you’re aware millennials are the largest generation in the US workforce. Since millennials make up so much of the workforce, it’s time to take a new approach to recruiting new PT grads.
2 min read
4 Ways to Serve Your Community on Global PT Day of Service
By FYZICAL on October 10, 2018
October 13th is Global PT Day of Service this year, and physical therapists all over the country are coming together to give back to the community in more ways than you could imagine!
1 min read
Countdown to the AAO-HNSF Annual Meeting & OTO Experience 2018!
By FYZICAL on October 5, 2018
Another year has flown by and that means it’s almost time for the AAO-HNSF Annual Meeting & OTO Experience!
1 min read
Happy National Physical Therapy Month!
By FYZICAL on October 3, 2018
Although your patients may think the beginning of October means it’s time for scary movies and candy corn – and yes, pumpkin spice everything – PTs know October means it’s National Physical Therapy Month! How exciting to celebrate PT all month long!
1 min read
The Solution that will have you WELCOMING Dizzy Patients into your ENT Practice
By FYZICAL on September 25, 2018
As a private practice otolaryngologist, imbalanced and dizzy patients are often sent to see you for help. If you’re like most, these patients can be time consuming and often leave disappointed without answers. On the other hand, there’s a new therapeutic option available for these patients that will leave you filled with joy when balance or dizziness patients come to your practice.
2 min read
Apple Recognizes One of Healthcare’s Biggest Costs
By FYZICAL on September 20, 2018
Recently, Apple released their Apple Watch Series 4. Among it’s many updates and new features are innovative health technologies that can help save the lives of millions of people.
3 min read
We Took a Year-Long Vacation and Our PT Practice Kept Growing
By FYZICAL on September 5, 2018
We did this by implementing proven business systems that allow us to treat when we want to, not because we have to.
3 min read
How Changing the Way You Speak to Physicians will Increase Referrals
By FYZICAL on August 30, 2018
When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.
4 min read
I spent 7 years hosting a monthly “Pity Party” with my friend Mike… That is, until he stopped showing up.
By FYZICAL on August 20, 2018
The following is a personal account from FYZICAL franchisee, Bridget Hathcock.
3 min read
4 Tech Trends that Improve Patient Outcomes
By FYZICAL on August 15, 2018
We live in the age where technology is king! You’ve likely already made some tech updates in your practice, maybe updated EMR or newer therapy equipment. Still, there are countless ways you can integrate technology in your practice to improve patient experience, engagement and outcomes.
Report Reveals Medicare Runs Out of Money in 2026
By FYZICAL on August 6, 2018
Did you hear this news?
2 min read
6 Signs Your PT Practice Employees are Unhappy
By FYZICAL on July 30, 2018
Your employees keep your private practice afloat and running smoothly, so you must take notice if there’s a shift in attitude or performance amongst any of those employees.
2 min read
Do you spend too much to retire from your ENT practice?
By FYZICAL on July 24, 2018
As a private practice otolaryngologist, you likely make a substantial salary that allows for a more than comfortable living. According to Medscape, otolaryngologist salaries are still going up (between 2016-2017 there was a 13% increase in the average ENT’s salary).
2 min read
Everything You Need to Know about Joining a Physical Therapy Franchise
By FYZICAL on July 19, 2018
Private practice physical therapy is experiencing rapid consolidation.
2 min read
How ENTs Can Create Passive Income
By FYZICAL on June 26, 2018
Passive income is income resulting from cash flow on a regular basis, and only requires minimal effort by the owner to maintain it. Did you know you can create passive income streams in your practice that will give you more freedom of time and financial security for the future?
2 min read
What’s the Problem with Free CEUs?
By FYZICAL on June 21, 2018
They say, “The best things in life are free!” Unfortunately, this isn’t applicable to education.
2 min read
Fresh Ways to Use Social Media in Your Private PT Practice
By FYZICAL on June 18, 2018
It’s no secret that social media is great for interacting with your market, establishing your brand and targeting direct access patients. However, if you have been using social media for your business for several years now, you may be feeling like your social media is getting stale.
1 min read
Balance: The Answer to Increasing Patient Visits AND Hearing Aid Sales?
By FYZICAL on June 5, 2018
FYZICAL franchisee and otolaryngologist, Carl Stephenson, has seen tremendous growth in his practice since joining FYZICAL and implementing a Balance Center!
2 min read
How to Delegate in Your Private Practice PT Clinic
By FYZICAL on May 30, 2018
Being a private practice owner involves wearing many hats in the business, BUT it shouldn’t involve wearing ALL the hats. Otherwise, you run the risk of making mistakes, performing poorly, or becoming burned out and overworked.
3 min read
How to Feel More Fulfilled in Your Physical Therapy Business
By FYZICAL on May 22, 2018
Whether you’re a treating practice owner or not, you should feel great about the miracles occurring every day in your practice. After all, you and your team are healing and giving your patients their quality of life back!
2 min read
How to Create a Patient for Life During the Initial Evaluation
By FYZICAL on May 17, 2018
Want to know a little secret? A patient’s experience on their first day of physical therapy will determine whether they drop out of therapy, complete HEPs, reach a better outcome or become a patient for life. Shocking, right? All that, from just the evaluation.
3 min read
Over 600 Private Practice Physical Therapists and Team Members Come Together in Las Vegas, NV for Brand Triumph 2018
By FYZICAL on May 15, 2018
Brand Triumph is FYZICAL Therapy & Balance Centers annual gathering of FYZICAL members to share business strategies, latest treatment protocols, celebrate success and so much more. If you didn’t make it out to our annual Brand Triumph event this year in Las Vegas, no worries! Here’s a quick rundown of the largest Brand Triumph to date!
3 min read
3 Things Your Patients Hate about Your Practice Waiting Room
By FYZICAL on May 10, 2018
Although the waiting area is just a fraction of a patient’s physical therapy experience, it is however, the first impression and can make a huge impact on patient retention and satisfaction.
2 min read
4 Ways You Can Fight the Opioid Crisis from Within Your PT Practice
By FYZICAL on April 25, 2018
According to the National Institute on Drug Abuse, more than 115 people in the U.S. die every day overdosing on opioids. With a large number of people experiencing chronic pain, the amount of opioids being prescribed has drastically increased. In 2012, 259 million prescriptions were written for opioids—nearly enough to give every American adult their own bottle of pills.
3 min read
How to Motivate Patients to Complete their HEPs
By FYZICAL on April 18, 2018
Even though you prescribe the best care that will help your patients heal better and faster, it can still be difficult to get patients to actually follow their plan of care. Unfortunately, 35% of patients don’t strictly adhere to their care plans even though it’s in their best interest to do so.
2 min read
Celebrate and Collaborate with Other Private Practice Owners in Beautiful Las Vegas!
By FYZICAL on April 13, 2018
Over 600 private practice owners, business experts and therapists will be coming together to share ideas, work with the newest vendors and hear secrets from industry experts. Sounds pretty sweet, huh?
3 min read
How to Recruit Top Physical Therapists
By FYZICAL on April 12, 2018
Recruiting new physical therapists is often a daunting task when running a private practice and treating patients full time. Not only is it time-consuming, but it can be frustrating to interview handfuls of applicants but a struggle to find the right person for the job.
4 min read
Marketing Shortcuts to Avoid in your Private Practice
By FYZICAL on April 10, 2018
Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.
2 min read
Are You Prepared to Sell and Retire from Your Private Practice?
By FYZICAL on April 5, 2018
For many private practice owners, it can be difficult to save up enough money for retirement. The same can be said for business owners of all industries. 37% of small business owners who lack a retirement savings don’t make enough money to open a retirement account (Inc).
2 min read
5 Ways to Motivate Your Physical Therapists (and other employees)
By FYZICAL on April 4, 2018
Just like in our “Burned-out PT” blog, it’s not uncommon for your other team members to lose motivation at one point or another. Everyone experiences good days and bad, but it’s important to keep your team spirit and culture positive and uplifting so those bad days don’t stick around.
3 min read
Are they real? 10 Myths about FYZICAL
By FYZICAL on April 2, 2018
If you’ve been following FYZICAL on social media, read a few of our blogs, received mailers from us, or met us at a trade show, you may think you know everything there is to know about FYZICAL.
2 min read
Letter from Fellow ENT: "Throughout my entire career in medicine, I've never seen anything in otolaryngology as revolutionary as this."
By FYZICAL on March 29, 2018
Fellow colleague,
2 min read
The Plan that Will Allow You to Give Yourself and Your PTs a Raise Every Year
By FYZICAL on March 26, 2018
When was the last time you gave your employees a raise? How about yourself? If the answer is greater than one year, then your employees may be losing motivation as well as making it more challenging to recruit top talent.
2 min read
6 Tips for Spring Cleaning Your Private Practice
By FYZICAL on March 20, 2018
Spring is here! While you may be procrastinating on spring cleaning your home, you can’t neglect spring cleaning your business. Here are six easy tips to get organized and refresh your business:
2 min read
Two Powerhouse Otolaryngologist Competitor Groups Coming Together To Offer One Service for Their Patients
By FYZICAL on March 19, 2018
Miguel Rivera, MD is part of a group of 17 physicians called Florida ENT and Allergy with 11 locations in the Tampa Bay area. One of their competitors, Tampa Bay Hearing & Balance Center, is a group of three physicians combining for over 75 years of experience in Otology, Neurotology and Skull Base Surgery.
2 min read
Audiology and Physical Therapy Just Make Sense
By FYZICAL on March 16, 2018
As an audiologist, you often diagnose balance and vestibular dysfunctions. However, some balance and vestibular treatment may be beyond your scope of care, requiring you to refer patients to the nearest physical therapist.
2 min read
How to Build a Physical Therapy Business Your Competitors will be Jealous of
By FYZICAL on March 13, 2018
Do you ever find yourself looking over the fence? You’re not the only private practice owner that gets a little envious of larger, perhaps wealthier practices. However, now is the time to turn the tables and make YOUR practice the object of envy.
4 min read
Adding Balance to Your Practice Has Never Been Easier
By FYZICAL on March 8, 2018
You can now add balance to your practice in as little as one month with the FYZICAL implementation team’s proven method.
2 min read
Sometimes Falls Hit Home
By FYZICAL on February 27, 2018
The following is a patient story update from ENT, Dr. Richard Hebert.
4 min read
I couldn’t take it any longer... My patients needed help, and the solution was right in front of me.
By FYZICAL on February 25, 2018
After years of frustration having no answer to help imbalanced and dizzy patients, Dr. Chip Hebert has now opened a state-of-the-art clinic in Lafayette, LA with diagnostic testing and treatment, staffed by a well-trained and seasoned team of providers. There’s nothing else like it in his area, and below, he shares what it’s doing for both his business and his patients.
3 min read
6 Things You Can Do if You’re a “Burned-Out” PT Practice Owner
By FYZICAL on February 22, 2018
Unfortunately, it’s extremely common for physical therapists to become “burned-out” in their careers. Of course, everyone may look forward to a vacation or have a few bad days here and there—but that’s not what we mean by burned out. If you feel like:
4 min read
One Year Later… 5 ENTs Transforming Otolaryngology in Alabama
By FYZICAL on February 21, 2018
It’s been a year since Carl Stephenson and his 4 partners opened a FYZICAL balance center inside their ENT practice in Tuscaloosa, AL. Let’s take a look at what Stephenson and his partners have been able to accomplish over the past year for their patients, their practice, and the entire state of Alabama.
2 min read
Rejuvenating My Career as a Mature Practitioner
By FYZICAL on February 19, 2018
One of Carl Stephenson’s partners is Dr. James Edgar Shotts, an otolaryngologist approaching the climax of his career. A few years ago, Shotts reached an age where he was no longer comfortable performing surgeries for his patients, but he was not ready to retire. He reduced his practice load to part time, and his interest as a practitioner started to dwindle. He had considered retiring for a handful of years, until his partner Carl brought FYZICAL to the business. Shotts hasn’t looked back since.
3 min read
18 Tips to Boost your Company Facebook Following and Engagement
By FYZICAL on February 15, 2018
In today’s world of endless technology and social media, a company Facebook page is a necessity! It’s not enough just to have a Facebook page though. You need to discover what kind of content your patients are looking for on social media and provide that content consistently and creatively. Over time you can increase your following and engage more with your followers—which will lead to greater brand awareness, and ultimately… scheduling more patient visits!
3 min read
Marketing Mistakes You Could be Making Right Now in Your Practice
By FYZICAL on February 14, 2018
Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.
4 min read
Ancillary Service for Otolaryngologists Spreading Like Wildfire in Alabama and Mississippi
By FYZICAL on February 8, 2018
For the past 18 years, board-certified Otolaryngologist and Neurotologist Dr. William McFeely has witnessed imbalanced patients suffering from the same issues over and over again, without having the answer to help them. Today, McFeely has an answer, and is working on recruiting physicians and physical therapists across the southeast to help these patients with this new model.
2 min read
3 Ways to Handle Your Patients’ Misbeliefs about Physical Therapy
By FYZICAL on February 7, 2018
As therapists, you’ve heard it all from your patients, “Oh I don’t think physical therapy will help me,” or “Well I read on the internet that…” and more often than not, your patients may have false beliefs about their injuries and the treatment you provide.
2 min read
Where have all the private practice otolaryngologists gone?
By FYZICAL on February 6, 2018
Independent otolaryngologists all over the country are struggling to compete with the hospitals, and it’s showing in the statistics. The number of self-employed physicians is decreasing year over year.
2 min read
Lindsey Vonn Ready for her Olympic Comeback after Persistent Training and Physical Therapy
By FYZICAL on February 2, 2018
Keep an eye out for an inspirational ad this Super Bowl Sunday for Winter Olympics, “Best of U.S. Lindsey Vonn.” World-renowned skier, Lindsey Vonn, shows her journey towards becoming an Olympian, and her experience following traumatic injuries. In this ad, it’s clear it will take much more to keep Vonn down. This inspiring story showcases Vonn’s never-wavering persistence and strength, and the impact of rehab therapy on even some of the toughest injuries.
2 min read
As a Private Practice Owner, Should You Pay for Staff CEUs?
By FYZICAL on January 29, 2018
The answer is—YES! As a private practice owner, you should pay for your therapy staff’s continuing education because it will tremendously improve the patient care you provide, and improve your staff’s skills and expertise. It’s also a state licensure requirement for certifications to be kept up-to-date.
1 min read
What are Functional Limitation Reporting G-Codes?
By FYZICAL on January 23, 2018
According to the Centers for Medicare & Medicaid Services (CMS), G-codes are “used to report a beneficiary’s functional limitation being treated and note whether the report is on the beneficiary’s current status, projected goal status, or discharge status.” CMS uses these codes to track information about Medicare beneficiaries’ “function and condition.”
3 min read
What is the 8-Minute Rule?
By FYZICAL on January 19, 2018
The 8-Minute Rule or “Rule of Eights” can be tricky if you don’t know the basics. Unfortunately, this “transaction” is a little more complex than purchasing your morning coffee.
3 min read
4 Mistakes That May Cause You to Lose Patients
By FYZICAL on January 15, 2018
There can be many factors that go into a patient’s decision not to complete therapy—or maybe even complete it elsewhere. Location may be a factor, or the patient may have personal obstacles in the way. In most cases, however, the reasons for a patient disappearing from therapy lies within your practice.
5 min read
4 Ways to Attract Direct Access Patients
By FYZICAL on January 13, 2018
Direct access patients are available to all physical therapists, all over the country. Every state has at least some form of direct access, allowing PTs to take the driver seat in their patients’ health (APTA).
1 min read
74-Year-Old Climbs 8,000 Foot Mountain… After Knee Surgery
By FYZICAL on January 5, 2018
We all know someone who loves to be outside and just enjoy Mother Nature. Whether they are hiking, fishing, biking, or horseback riding, they always prefer the great outdoors. Richard Morrow, a 74-year-old Florida “snowbird,” originally from Michigan, fits this description to a T.
1 min read
Why enter the New Year the same way you ended this year?
By FYZICAL on December 29, 2017
Look at your business revenue and personal income, have they both increased phenomenally over the past year?
2 min read
Are You Up To Date With The Latest Treatment Methods?
By FYZICAL on December 28, 2017
How can you be sure your treatments are the most up to date, evidence-based protocols? You could be hurting your patients if not…
2 min read
How Otolaryngologists Can Transition Out of Surgical Care and Continue Helping Patients
By FYZICAL on December 27, 2017
Surgeries have historically been the most profitable aspect of otolaryngology. So, why (and how) would you start spending less time performing surgeries, while making more money AND actually helping more patients?
1 min read
Happy Holidays from the FYZICAL Family!
By FYZICAL on December 23, 2017
From all of us at FYZICAL, we wish you happy holidays!
4 min read
DPT Uses Latest Treatment Protocols to Rehab Ruptured Achilles in Half the Time! How Did She Do It?
By FYZICAL on December 21, 2017
Steve Ennis ruptured his left Achilles tendon on June 10th, 2017, and had it “sewn” back together on June 15th. He then started physical therapy on July 10th; one month after his injury.
4 min read
The Future of Healthcare is Digital
By FYZICAL on December 20, 2017
Injuries Don’t Wait, Why Should Patients?
2 min read
To sell… or not to sell?
By FYZICAL on December 19, 2017
After more than 18 months of intense investigation, Kale and Mary Isaacson finally figured out which direction they wanted to take their private practice.
3 min read
2018 Medicare Updates – What PTs Need To Know
By FYZICAL on December 18, 2017
Centers for Medicare & Medicaid Services (CMS) can often be confusing for physical therapy providers, and the amount of changes can often be frustrating. If you don’t have a working knowledge of how CPT codes are valued, it is important to understand this first.
1 min read
97-year-old Holocaust Survivor Starts PT with One Goal in Mind: To Dance at His Granddaughter’s Wedding
By FYZICAL on December 15, 2017
At 97 years old, Mike Danzinger could not walk on his own. But Mike is a fighter.
3 min read
What You Need to Know about Consolidation in Private Practice Physical Therapy
By FYZICAL on December 14, 2017
Last week, WebPT published a blog on The Consolidation Myth: Is the Independent PT Private Practice Really Going Extinct?
5 min read
Healthcare in Transformation
By FYZICAL on December 13, 2017
[Written by author, David Houle]. Healthcare in the United States has begun a radical transformation. What was, no longer is. What is will soon give way to what will be. Regardless of what politicians may think, say or do, this new transformation will not be stopped. It is perhaps the greatest time of sweeping change in U.S. healthcare history.
2 min read
How to Generate More Referrals in Your PT Practice
By FYZICAL on December 5, 2017
Referrals are the lifeblood of your practice and it’s important to keep a steady flow of referrals coming in… and it’s VERY important to manage those referrals effectively!
4 min read
What can FYZICAL do for my Audiology practice?
By FYZICAL on November 30, 2017
If you’ve always wondered what FYZICAL can do for you, or if you just want to know a little more about FYZICAL… this is the place for you!
3 min read
Compliance in PT: The Good, the Bad and the Ugly
By FYZICAL on November 27, 2017
If you’re fairly new to dealing with compliance issues or maybe you just like to make sure you’re on top of things (keep at it!), knowing everything there is to know about compliance is a daunting task—but very necessary as a private practice owner.
2 min read
Counting Blessings: A Few of the Best PT Marketing Blogs of 2017
By FYZICAL on November 22, 2017
Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.
1 min read
Some of Our Best ENT Business Tips to be Thankful For
By FYZICAL on November 21, 2017
Before you spend the rest of the week in a turkey coma, look back on some of the business tips and strategies we have shared with you this year.
4 min read
Q&A: What’s the Deal with Physical Therapy Business Consultants?
By FYZICAL on November 20, 2017
If you’re a private practice PT, you’ve likely come across physical therapy business consultants or they have reached out to you at some point during your career.
2 min read
40 Blog Topics for Your ENT Practice Website
By FYZICAL on November 14, 2017
Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.
3 min read
How to Sell… When You’re Not a Salesperson
By FYZICAL on November 5, 2017
You didn’t go to school to be a salesperson, you went to school to be an Otolaryngologist! How are you expected to be great at selling products within your private practice?
3 min read
The Secret Event at PPS You Hope Your Competitor Doesn’t Attend
By FYZICAL on November 2, 2017
For those of you attending PPS in Chicago November 1st – 4th, you can attend an exclusive event, PT Revolution, in congruence with PPS on November 4th that you don’t want to miss… (if seating is still available).
2 min read
Why are Physical Therapists Hiring Audiologists?
By FYZICAL on November 1, 2017
Did you know there is a group of physical therapists hiring audiologists? They’re helping more patients and increasing their revenues doing so.
2 min read
Scary Billing Mistakes that are Causing You to Lose Money
By FYZICAL on October 31, 2017
Private practice owners who are busy treating patients, managing their business and handling paperwork (oh, and not to mention juggling your personal life too) are faced with a billing issues that can be frightening.
3 min read
Dos and Do Nots to Improve Your Ranking Status on Review Sites
By FYZICAL on October 23, 2017
Online reviews of your practice can have a huge effect on your future business. Good reviews and bad reviews can equally impact your reputation since 84% of people trust online reviews as much as a personal recommendation (i.e. a recommendation from a friend or family member).
6 min read
Everything You Need to Know about SEO and PPC to Attract Patients
By FYZICAL on October 14, 2017
If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!
2 min read
How PTs all over the world are giving back… and how you can help too.
By FYZICAL on October 9, 2017
What makes you get out of bed in the morning? For most of you, it’s your passion for helping people and your big dreams for your private practice.
2 min read
You’ll Never Overlook Patient Collections Again after Reading This
By FYZICAL on October 6, 2017
There are so many things that can make or break your private practice. One of them is patient collections. It is extremely important to have a full-proof system when it comes to collecting payments for your services. Whether it be collecting from insurance companies or patients, every detail counts!