This year for National Physical Therapy Month and PT Day of Service, FYZICAL is teaming up with National Charitable Partner, Meals on Wheels! Meals on Wheels envisions an America where all seniors, “live nourished lives with independence and dignity.” Similarly, FYZICAL empowers individuals to take control of their recovery and wellness through direct access to physical therapy, balance/dizziness protocols and healthy lifestyle products and services. We are both committed to helping seniors live healthy, active lifestyles. With these aligned visions of a healthier future for all, our organizations are setting out to strengthen communities all over the United States.

According to the National Council on Aging, falls are the leading cause of fatal and non-fatal injuries for older adults, and falls generate astronomical economic and personal healthcare costs. That’s why FYZICAL aims to prevent future falls by providing premier balance therapy.

Pelvic health was once an uncommon specialty in physical therapy, but that’s changing in the industry as the barriers that once existed are being broken down by innovative physical therapists.

Being a great physical therapist doesn’t always make a great physical therapy practice – unless you’re managing your practice like a business. There are two sides to every physical therapy practice: the clinical and the business.

Since every state has some level of direct access, you’re now in the driver’s seat when it comes to attracting new patients. Attracting direct access patients has its benefits:

In the spirit of Independence Day approaching, let’s celebrate all the reasons we love private practice! Although there are a million reasons why it’s great to be an independent practice owner, here are the four biggest reasons to celebrate:

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.

The following is a Q&A with FYZICAL member Louis Zuniga, PT, DPT, CHT, MCT of El Paso, Texas.

Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

The following interview is with FYZICAL franchisee, Dawn Rouse. Dawn is the owner of four FYZICAL locations in North Carolina.

The buzz around MIPS may have you wondering what you must do to remain compliant and maximize reimbursement. Here’s a quick overview that can help you take the right steps.

Balance and vestibular dysfunctions are common all over the country, and often these patients get bounced around from doctor to doctor, finally ending up in physical therapy. Unfortunately, most physical therapists still can’t cure these patients.

Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.

Although it may seem obvious what your physical therapy patients want from your business (to feel better or heal after an injury), there is more that goes into giving your patients exactly what they’re looking for. With so much competition in the PT industry, it’s extremely important to go above and beyond for your patients.

It’s that time of year again! FYZICAL’s Annual Brand Triumph event is right around the corner: April 25-29, 2019. Over 600 FYZICAL Family members will flock from all over the United States to the Hilton New Orleans Riverside for a weekend of education, networking and celebration!

First balloons were the big thing, but there is a new service in town revolutionizing the way private practice otolaryngologists serve their patients:

The following story is from Dr. Morgan Hinds, Clinical Director at Bonita Springs FYZICAL.

A new research study recently published in the Ear, Nose & Throat Journal reveals that balance therapy benefits patients of all ages – even up to 99 years old.

Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.

It’s no secret that new grads in physical therapy are experiencing crippling student loan debt (as many other new grads are as well). Your staff physical therapists are all likely stressing over their student loan debt and looking for ways to pay it off quickly.

Exciting news!

Usually, FYZICAL blog posts are focused on helping you with your daily challenges in private practice and offering insight into industry trends. Today, we’re taking a break to think a little more… big picture.

The worst thing your patients can do during their physical therapy plan of care is quit before completion. When patients miss appointments or drop out of therapy completely, they often don’t get better. Some even get worse.

Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.

At FYZICAL, we pride ourselves in providing great physical therapy blogs that are short and sweet but pack a ton of helpful information. No matter the topic or challenge you want to address, you can usually find expert insight on our blog page.

In physical therapy, private practice owners are typically also treating physical therapists. Meaning, they’re healers first and foremost, and they’re also managers, leaders, trainers, marketers, receptionists, etc., etc.

All it takes is a quick Google search to figure out what the average wage or salary is for physical therapists in your state. There are many factors that play into this number, and it has a pretty big impact on your business.

A grand opening event is the perfect way to introduce your physical therapy practice to your community. It’s a fun way to gather with influential people to increase awareness and create a positive reputation for your brand.

At the FYZICAL Headquarters in Sarasota, Florida, we are always thankful to lead such an incredible organization of hard-working people. Our franchisees make us who we are, and we wouldn’t be revolutionizing physical therapy without them!

Patient no-shows can cause your physical therapy clinic a lot of problems. No-shows mean your patients are missing out on therapy they need, and your clinic is losing money. Unfortunately, there is no way to completely prevent no-shows (life happens), but they can be significantly decreased in order to increase revenue and improve patient outcomes.

Since the end of 2018 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2019. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

The APTA’s PPS Annual Conference is finally here. Hosted at The Broadmoor Luxury Resort in Colorado Springs, this year’s event is sure to have it all! Here are a few things to expect at PPS this year!

FYZICAL Therapy & Balance Centers is a franchise organization of 250+ diverse franchisees all over the United States. From Florida to Alaska, FYZICAL franchisees cover a wide variety of specialties and experience. FYZICAL is 350+ locations strong, covering 40 states.

The ~spookiest~ day of the year is creeping nearer… but when it comes to the private practice physical therapy world, every day is becoming more and more terrifying! OK, that sounds dramatic, but it’s true.

Instagram is a great tool for business owners to showcase their services, products and brand personality to a huge audience of people. Over one billion people use Instagram, mostly millennials. Although most of your patients may be Baby Boomers, you can’t skip out on relating to a younger market too.

Unless you’ve been living under a rock, you’re aware millennials are the largest generation in the US workforce. Since millennials make up so much of the workforce, it’s time to take a new approach to recruiting new PT grads.

October 13th is Global PT Day of Service this year, and physical therapists all over the country are coming together to give back to the community in more ways than you could imagine!

Another year has flown by and that means it’s almost time for the AAO-HNSF Annual Meeting & OTO Experience!

Although your patients may think the beginning of October means it’s time for scary movies and candy corn – and yes, pumpkin spice everything – PTs know October means it’s National Physical Therapy Month! How exciting to celebrate PT all month long!

As a private practice otolaryngologist, imbalanced and dizzy patients are often sent to see you for help. If you’re like most, these patients can be time consuming and often leave disappointed without answers. On the other hand, there’s a new therapeutic option available for these patients that will leave you filled with joy when balance or dizziness patients come to your practice.

Recently, Apple released their Apple Watch Series 4. Among it’s many updates and new features are innovative health technologies that can help save the lives of millions of people.

We did this by implementing proven business systems that allow us to treat when we want to, not because we have to.

When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.

The following is a personal account from FYZICAL franchisee, Bridget Hathcock.

We live in the age where technology is king! You’ve likely already made some tech updates in your practice, maybe updated EMR or newer therapy equipment. Still, there are countless ways you can integrate technology in your practice to improve patient experience, engagement and outcomes.

Did you hear this news?

Your employees keep your private practice afloat and running smoothly, so you must take notice if there’s a shift in attitude or performance amongst any of those employees.

As a private practice otolaryngologist, you likely make a substantial salary that allows for a more than comfortable living. According to Medscape, otolaryngologist salaries are still going up (between 2016-2017 there was a 13% increase in the average ENT’s salary).

Private practice physical therapy is experiencing rapid consolidation.

In physical therapy – and in all service industries – you can’t always please everyone. Even if you’re the best therapist you can be and you do everything to please your patients, there will be a few here and there that are difficult to handle.

According to APTA, all 50 states allow patients some level of direct access to treatment with a licensed physical therapist. However, the restrictions vary in each state, so it’s important as a private practice owner to be well-versed in the laws in your state.

Passive income is income resulting from cash flow on a regular basis, and only requires minimal effort by the owner to maintain it. Did you know you can create passive income streams in your practice that will give you more freedom of time and financial security for the future?

They say, “The best things in life are free!” Unfortunately, this isn’t applicable to education.

It’s no secret that social media is great for interacting with your market, establishing your brand and targeting direct access patients. However, if you have been using social media for your business for several years now, you may be feeling like your social media is getting stale.

FYZICAL franchisee and otolaryngologist, Carl Stephenson, has seen tremendous growth in his practice since joining FYZICAL and implementing a Balance Center!

Being a private practice owner involves wearing many hats in the business, BUT it shouldn’t involve wearing ALL the hats. Otherwise, you run the risk of making mistakes, performing poorly, or becoming burned out and overworked.

If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.

Whether you’re a treating practice owner or not, you should feel great about the miracles occurring every day in your practice. After all, you and your team are healing and giving your patients their quality of life back!

Want to know a little secret? A patient’s experience on their first day of physical therapy will determine whether they drop out of therapy, complete HEPs, reach a better outcome or become a patient for life. Shocking, right? All that, from just the evaluation.

Brand Triumph is FYZICAL Therapy & Balance Centers annual gathering of FYZICAL members to share business strategies, latest treatment protocols, celebrate success and so much more. If you didn’t make it out to our annual Brand Triumph event this year in Las Vegas, no worries! Here’s a quick rundown of the largest Brand Triumph to date!

Although the waiting area is just a fraction of a patient’s physical therapy experience, it is however, the first impression and can make a huge impact on patient retention and satisfaction.

If you’ve been a private practice physical therapist for more than a few years, you likely know all the usual complaints from patients, but do you know the best solutions for those complaints? If you’re not actively resolving these issues, you’re running the risk of more patients dropping out of therapy.

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

According to the National Institute on Drug Abuse, more than 115 people in the U.S. die every day overdosing on opioids. With a large number of people experiencing chronic pain, the amount of opioids being prescribed has drastically increased. In 2012, 259 million prescriptions were written for opioids—nearly enough to give every American adult their own bottle of pills.

Even though you prescribe the best care that will help your patients heal better and faster, it can still be difficult to get patients to actually follow their plan of care. Unfortunately, 35% of patients don’t strictly adhere to their care plans even though it’s in their best interest to do so.

Over 600 private practice owners, business experts and therapists will be coming together to share ideas, work with the newest vendors and hear secrets from industry experts. Sounds pretty sweet, huh?

Recruiting new physical therapists is often a daunting task when running a private practice and treating patients full time. Not only is it time-consuming, but it can be frustrating to interview handfuls of applicants but a struggle to find the right person for the job.

Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.

For many private practice owners, it can be difficult to save up enough money for retirement. The same can be said for business owners of all industries. 37% of small business owners who lack a retirement savings don’t make enough money to open a retirement account (Inc).

Just like in our “Burned-out PT” blog, it’s not uncommon for your other team members to lose motivation at one point or another. Everyone experiences good days and bad, but it’s important to keep your team spirit and culture positive and uplifting so those bad days don’t stick around.

If you’ve been following FYZICAL on social media, read a few of our blogs, received mailers from us, or met us at a trade show, you may think you know everything there is to know about FYZICAL.

Fellow colleague,

When was the last time you gave your employees a raise? How about yourself? If the answer is greater than one year, then your employees may be losing motivation as well as making it more challenging to recruit top talent.

Spring is here! While you may be procrastinating on spring cleaning your home, you can’t neglect spring cleaning your business. Here are six easy tips to get organized and refresh your business:

Miguel Rivera, MD is part of a group of 17 physicians called Florida ENT and Allergy with 11 locations in the Tampa Bay area. One of their competitors, Tampa Bay Hearing & Balance Center, is a group of three physicians combining for over 75 years of experience in Otology, Neurotology and Skull Base Surgery.

As an audiologist, you often diagnose balance and vestibular dysfunctions. However, some balance and vestibular treatment may be beyond your scope of care, requiring you to refer patients to the nearest physical therapist.

Do you ever find yourself looking over the fence? You’re not the only private practice owner that gets a little envious of larger, perhaps wealthier practices. However, now is the time to turn the tables and make YOUR practice the object of envy.

You can now add balance to your practice in as little as one month with the FYZICAL implementation team’s proven method.

Between denials and decreasing reimbursements, it may seem inevitable that your private practice will start making less and less money. However, this doesn’t have to be the case.

The following is a patient story update from ENT, Dr. Richard Hebert.

After years of frustration having no answer to help imbalanced and dizzy patients, Dr. Chip Hebert has now opened a state-of-the-art clinic in Lafayette, LA with diagnostic testing and treatment, staffed by a well-trained and seasoned team of providers. There’s nothing else like it in his area, and below, he shares what it’s doing for both his business and his patients.

Unfortunately, it’s extremely common for physical therapists to become “burned-out” in their careers. Of course, everyone may look forward to a vacation or have a few bad days here and there—but that’s not what we mean by burned out. If you feel like:

It’s been a year since Carl Stephenson and his 4 partners opened a FYZICAL balance center inside their ENT practice in Tuscaloosa, AL. Let’s take a look at what Stephenson and his partners have been able to accomplish over the past year for their patients, their practice, and the entire state of Alabama.

One of Carl Stephenson’s partners is Dr. James Edgar Shotts, an otolaryngologist approaching the climax of his career. A few years ago, Shotts reached an age where he was no longer comfortable performing surgeries for his patients, but he was not ready to retire. He reduced his practice load to part time, and his interest as a practitioner started to dwindle. He had considered retiring for a handful of years, until his partner Carl brought FYZICAL to the business. Shotts hasn’t looked back since.

In today’s world of endless technology and social media, a company Facebook page is a necessity! It’s not enough just to have a Facebook page though. You need to discover what kind of content your patients are looking for on social media and provide that content consistently and creatively. Over time you can increase your following and engage more with your followers—which will lead to greater brand awareness, and ultimately… scheduling more patient visits!

Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.

For the past 18 years, board-certified Otolaryngologist and Neurotologist Dr. William McFeely has witnessed imbalanced patients suffering from the same issues over and over again, without having the answer to help them. Today, McFeely has an answer, and is working on recruiting physicians and physical therapists across the southeast to help these patients with this new model.

As therapists, you’ve heard it all from your patients, “Oh I don’t think physical therapy will help me,” or “Well I read on the internet that…” and more often than not, your patients may have false beliefs about their injuries and the treatment you provide.

Independent otolaryngologists all over the country are struggling to compete with the hospitals, and it’s showing in the statistics. The number of self-employed physicians is decreasing year over year.

Keep an eye out for an inspirational ad this Super Bowl Sunday for Winter Olympics, “Best of U.S. Lindsey Vonn.” World-renowned skier, Lindsey Vonn, shows her journey towards becoming an Olympian, and her experience following traumatic injuries. In this ad, it’s clear it will take much more to keep Vonn down. This inspiring story showcases Vonn’s never-wavering persistence and strength, and the impact of rehab therapy on even some of the toughest injuries.

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

The answer is—YES! As a private practice owner, you should pay for your therapy staff’s continuing education because it will tremendously improve the patient care you provide, and improve your staff’s skills and expertise. It’s also a state licensure requirement for certifications to be kept up-to-date.

According to the Centers for Medicare & Medicaid Services (CMS), G-codes are “used to report a beneficiary’s functional limitation being treated and note whether the report is on the beneficiary’s current status, projected goal status, or discharge status.” CMS uses these codes to track information about Medicare beneficiaries’ “function and condition.”

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

The 8-Minute Rule or “Rule of Eights” can be tricky if you don’t know the basics. Unfortunately, this “transaction” is a little more complex than purchasing your morning coffee.

There can be many factors that go into a patient’s decision not to complete therapy—or maybe even complete it elsewhere. Location may be a factor, or the patient may have personal obstacles in the way. In most cases, however, the reasons for a patient disappearing from therapy lies within your practice.

Direct access patients are available to all physical therapists, all over the country. Every state has at least some form of direct access, allowing PTs to take the driver seat in their patients’ health (APTA).

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

We all know someone who loves to be outside and just enjoy Mother Nature. Whether they are hiking, fishing, biking, or horseback riding, they always prefer the great outdoors. Richard Morrow, a 74-year-old Florida “snowbird,” originally from Michigan, fits this description to a T.

Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants can take on patients and bring revenue into your clinic at a lower cost.

Look at your business revenue and personal income, have they both increased phenomenally over the past year?

How can you be sure your treatments are the most up to date, evidence-based protocols? You could be hurting your patients if not…

Surgeries have historically been the most profitable aspect of otolaryngology. So, why (and how) would you start spending less time performing surgeries, while making more money AND actually helping more patients?

From all of us at FYZICAL, we wish you happy holidays!

Steve Ennis ruptured his left Achilles tendon on June 10th, 2017, and had it “sewn” back together on June 15th. He then started physical therapy on July 10th; one month after his injury.

Injuries Don’t Wait, Why Should Patients?

After more than 18 months of intense investigation, Kale and Mary Isaacson finally figured out which direction they wanted to take their private practice.

Centers for Medicare & Medicaid Services (CMS) can often be confusing for physical therapy providers, and the amount of changes can often be frustrating. If you don’t have a working knowledge of how CPT codes are valued, it is important to understand this first.

At 97 years old, Mike Danzinger could not walk on his own. But Mike is a fighter.

Last week, WebPT published a blog on The Consolidation Myth: Is the Independent PT Private Practice Really Going Extinct?

[Written by author, David Houle]. Healthcare in the United States has begun a radical transformation. What was, no longer is. What is will soon give way to what will be. Regardless of what politicians may think, say or do, this new transformation will not be stopped. It is perhaps the greatest time of sweeping change in U.S. healthcare history.

Referrals are the lifeblood of your practice and it’s important to keep a steady flow of referrals coming in… and it’s VERY important to manage those referrals effectively!

If you’ve always wondered what FYZICAL can do for you, or if you just want to know a little more about FYZICAL… this is the place for you!

If you’re fairly new to dealing with compliance issues or maybe you just like to make sure you’re on top of things (keep at it!), knowing everything there is to know about compliance is a daunting task—but very necessary as a private practice owner.

Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.

Before you spend the rest of the week in a turkey coma, look back on some of the business tips and strategies we have shared with you this year.

If you’re a private practice PT, you’ve likely come across physical therapy business consultants or they have reached out to you at some point during your career.

Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.

You didn’t go to school to be a salesperson, you went to school to be an Otolaryngologist! How are you expected to be great at selling products within your private practice?

For those of you attending PPS in Chicago November 1st – 4th, you can attend an exclusive event, PT Revolution, in congruence with PPS on November 4th that you don’t want to miss… (if seating is still available).

Did you know there is a group of physical therapists hiring audiologists? They’re helping more patients and increasing their revenues doing so.

Private practice owners who are busy treating patients, managing their business and handling paperwork (oh, and not to mention juggling your personal life too) are faced with a billing issues that can be frightening.

Online reviews of your practice can have a huge effect on your future business. Good reviews and bad reviews can equally impact your reputation since 84% of people trust online reviews as much as a personal recommendation (i.e. a recommendation from a friend or family member).

If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!

Ah, yes… the never ending struggle of selling as an Audiologist. You have probably already figured out who is causing the decline in your hearing aid sales: big box retailers selling hearing aids at a fraction of the cost… And boy, the prices keep getting higher.

What makes you get out of bed in the morning? For most of you, it’s your passion for helping people and your big dreams for your private practice.

There are so many things that can make or break your private practice. One of them is patient collections. It is extremely important to have a full-proof system when it comes to collecting payments for your services. Whether it be collecting from insurance companies or patients, every detail counts!

Physical Therapists have a rare opportunity to change the future of healthcare. In this analysis, you can read more about why our healthcare system is broken and what to expect if things stay the same.

Whether it’s your patient’s first visit or fifth visit, he/she may be uncomfortable dealing with their hearing loss. It is so important to make sure your patients feel comfortable and cared for in your practice. You hold the ability to inspire your patients to hear their best!

How a retiree who sustained two compression fractures at the T8 vertebrae location regained her independence.

AOA-35 (Association of Otolaryngology Administrators) event is just around the corner!

The AAO (American Academy of Otolaryngology) event is just around the corner!

A physician liaison is someone that works for your practice to increase referrals and build relationships in your community.

Patient experience is something that is often overlooked. Typically, the clinics with the most patients walking through the doors are more focused on patient experience than referrals.

This is Gus and his lovely wife dancing together after 33 YEARS of being unable to do so.

Is the ENT partnership model obsolete? Whether you are currently doing so, been thinking about it, or never thought about it at all, hiring an otolaryngologist for your practice offers some great benefits.

Why blog? Although you may have scoffed at the word “blog” when it became mainstream in the early 2000s (I must admit, I did!), it didn’t turn out to be a fleeting fad. Whether it be for personal or business use, blogging has become a great tool in marketing.

Here are a few things you should consider before opening your doors

The following story is about boxer, Eric Gonzalez, and how FYZICAL changed his life forever. With his life in complete upheaval due to a condition doctors couldn’t identify, boxer Eric Gonzalez finally finds relief with physical therapy.

FYZICAL Therapy and Balance Centers has been ranked #156 by Inc. 5000. Bringing FYZICAL’s business knowledge to private practice owners, reduces costs to healthcare, provides better opportunity and treatment to patients, while helping private practice owners achieve phenomenal success.

If you haven’t heard by now, otolaryngologists across the country are adding balance therapy to their private practices and are making more money than ever before! Balance therapy is now the #1 most profitable ancillary service for private practice ENTs.

Major advances have occurred with a testing program in the FYZICAL world. The program gives doctors and therapists information to keep their patients healthy and independent the rest of their lives. This testing program is called BodyQ.

If you are currently offering products within your business or you wish to start, here is some guidance to ensure maximum success!

As a practicing otolaryngologist for 19 years, Dr. Dan Deems is keenly aware of the balance challenges many of his patients have. None more so than Dolores M., who came into his OTO practice using a walker because she had recently broken her hip from a fall.

There is a new ancillary opportunity revolutionizing the world of otolaryngology. Is balance therapy the new audiology?

Billing and collections are a very critical and crucial area for private practice owners. Cash-flow is the life blood of the organization—without it the business wouldn’t exist.

It’s no question that opioid addiction is on the rise in the United States. Both major and local news sources have been reporting on the effects of opioid addiction.

Whether you own one practice or 10 practices, you have an opportunity to join a franchise organization and achieve phenomenal success. The healthcare industry is a difficult place to be, and for the local PT, ENT or Audiologist, it can be tough to compete with hospitals and larger PT corporations nearby.

Wow—you’ve come so far from when you first opened your practice.

Marketing is hard work and can be time consuming. Whether you have a full time marketing assistant in your office or not, there are some easy ways to market your business without even leaving the building.

Known as the “Oracle of Omaha,” the 2nd wealthiest American credits his success to his ability to foresee upcoming investment trends. At an annual Berkshire Hathaway shareholder’s meeting in May 2017, an event known as “Woodstock for Investors,” chairman and Chief Executive, Buffett, spoke about how rising healthcare costs - not tax codes - are “crippling our business around the world.”

Shhhhh!!! Typically, you’d keep your trade secrets from other private practice PTs… they are your competitors, right?

Physical therapy marketing can be a challenging task, especially for private practice owners trained in the art of healing (not business). Since you opened your practice, marketing efforts have been limited to listing your phone number, passing out business cards, and providing expert care…hopefully generating word of mouth traffic to your practice. These are great steps to take, but how do you know which marketing efforts to employ, which are paying off and which to ditch? Here are 3 signs your physical therapy business needs a marketing makeover.

 We’ve provided a few tips on how to increase client referrals for your private practice (some you’ve never heard of)

“It’s rewarding to watch my patients get back to do the activities they love,” 

These are 5 simple business principles every practice owner should be focused on in their practice:

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

FYZICAL was recently featured in Franchising Today, discussing how the physical therapy franchise is changing the landscape of healthcare in the United States. You may see original article here.

FYZICAL® was recently ranked in Entrepreneur magazine’s Top New Franchises list. This list recognizes the top 100 companies that have been franchising for five years or less, based on data submitted for Entrepreneur’s Franchise 500^® ranking. FYZICAL, which began franchising in 2013, was ranked #18.

HAVEN’T YOU HEARD?

 It was early 2014, and physical therapist Dr. Rick Douglass received an invitation in the mail to attend an event for private practice owners in Orlando, FL. 

There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega PT corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:

Sarasota, FL - JANUARY 10^th, 2017 – FYZICAL was recently ranked in Entrepreneur magazine’s Franchise 500^®, the world’s first, best and most comprehensive franchise ranking. Recognized by entrepreneurs and franchisors as a top competitive tool of measurement, the Franchise 500^® places FYZICAL as #367 for its exceptional performance in areas including financial strength and stability, growth rate, and brand power.

 Air Force Master Sgt. Christopher Aguilera overcame severe injuries and loss of limb from a deadly helicopter crash during a combat rescue mission in Afghanistan to eventually take home multiple medals from the Warrior and Invictus games in 2014.

Fastest growing healthcare franchise adds Highly Reputable Orthopedic Care Leader Rick Douglass as National Director of Education

"Spelled Different, Because We Are Different"

Each time a doctor opens a private practice, they are essentially reinventing the wheel. Whether they know it or not, they operate on the same traditional business model that, when applied to today’s medical billing climate, leaves even the most capable owners clawing and scratching their way toward a 20% profitability benchmark. Individual practitioners spend precious time and energy developing their practice from the ground level, fighting the same battles, and no one is coming out ahead of the game.