Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.

Growing industries offer the most rewarding investment opportunities. Healthcare is an integral aspect of human life, and demand for healthcare services continues to rise. The average American spends about $12,530 annually on healthcare, and national expenditure is projected to grow from about $4.1 trillion in 2020 to more than $6.2 trillion by 2028.  

Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice! 

Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO!

Building a multi-unit physical therapy business is a dream of many, but a reality of few. According to WebPT’s The State of Rehab Therapy 2021 Report, only 14.9% of practice owners surveyed own 10+ locations. Most private practice owners just own a single location, however, the physical therapy industry is ripe with opportunity to change this trend. Read on to learn more about multi-unit ownership in the physical therapy industry.

In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.

If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.

The health and wellness franchise remains one of the most profitable business ventures of all time. More people are increasingly choosing to live a healthier life and consciously deciding to embrace better health and wellness.

FYZICAL Therapy & Balance Centers offers an exciting franchise opportunity for entrepreneurs, physical therapists, and current physical therapy practice owners. Our clinics provide a wide range of services that are in high demand, from physical therapy to balance and vestibular retraining, audiology, and more. Every day, we empower private practice owners to take control of their business and their life through knowledge, relationships, and support only available through FYZICAL. We believe that when you love your business, it's easy to love your life!

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

This article was first published in Ruston Daily Leader, Friday February 4, 2022.
Where there’s a will, there’s a way. If you don’t believe it, just ask Dr. Jerry Yarborough. More than 13 years ago, Yarborough was headed to Texas to celebrate Thanksgiving with family. Suffering from an unusual headache, he expected his favorite Mexican meal to make him feel better. Then without warning, his hand began experiencing tremors. The real drama began. 

You have decided you want to open a physical therapy practice and you know you have options for getting started, how do you know what makes the most sense for you as a prospective business owner? Deciding which route to take can feel overwhelming, this article will detail the pros and cons of franchising vs. starting a physical therapy practice from scratch to help you make a more informed decision. 

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. The physical therapy industry is a highly fragmented market with around 38,000 outpatient physical therapy clinics throughout the U.S. and no clear industry leader. Dominant industry players own less than 21% of the total market share combined.

Demand for physical therapy services is increasing exponentially, with American's growing desire to live active lifestyles, and the aging population of the largest generation in history - more than 10,000 people turn 65 every day, plus the critical demand for non-opioid paint relief alternatives, it's easy to see why the demand for physical therapy is sharply increasing.

If you're considering a franchise opportunity in the healthcare space, now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises. 

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

FYZICAL Therapy & Balance Centers Is One of Just 50 Franchise Companies to Be Recognized for Strong Financial Performance and High Franchisee Satisfaction, named to Franchise Business Review's List of Most Profitable Franchises 

Sarasota, Florida, October 1, 2021 – FYZICAL Therapy & Balance Centers was identified by independent research firm, Franchise Business Review, as being one of just 50 franchise brands to be named an award-winning franchise in its 2021 report on the Most Profitable Franchises.

Being a manager means every day is a new adventure. With a myriad of responsibilities, a physical therapy manager can often get lost in putting out fires. However, the best managers can quickly pivot and refocus on the qualities that make for an effective manager and a thriving physical therapy practice. Here are seven tips to becoming a better manager in your physical therapy practice:

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants (PTAs) can take on patients and bring revenue into your clinic at a lower cost.

While it's important for a physical therapist to have good verbal communication with a patient, it's essential not to rely too heavily on verbal cues from patients when determining their actual level of progress. It's not uncommon for patients to over or underestimate their progress, depending upon whether they want to minimize their pain and discomfort, or whether they are actually able to do more, but are afraid to do so out of fear of risking further injury or for other reasons.

Retaining and attracting clients is a challenge that all businesses are faced with. It’s no different in the physical therapy industry. Patient volumes can fluctuate for a variety of reasons, but there are ways for you to take control of your clinic growth and create opportunities through proven business development and marketing practices

Good marketing is vital for the growth of practices in the medical/healthcare industry. Following the high rise of internet usage, many patients now use the internet to find healthcare providers, including physical therapists. In fact, 5% of all Google searches are health related.

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

The FYZICAL Balance Paradigm 

The road to recovery for balance and vestibular issues can be long, arduous, and often frustrating – for a clinician or patient! Physical therapists are seeing the amount of time spent with patients shortening and reimbursements decreasing at the same time. There is a heightened sense of importance to isolate the root cause and get to the point quickly in treatment. FYZICAL has become known for being the balance expert due to its evidence-based approach to treating people who experience vestibular and balance issues. The problem historically is that there hasn’t been much in the way of peer-reviewed literature to guide treatment, and the treatments outlined are more of a ‘one-size fits most’ approach.

A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.

FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.

FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.

Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.

Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series

Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.

Since 2015, about 50 US states have been direct access states, meaning that patients all over the US can freely choose which physical therapist they want to work with. They can do this without necessarily obtaining an initial physician referral. However, there's just one stumbling block to this freedom. 

There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega physical therapy corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:

Telemedicine is a way for health care providers to meet remotely with their patients through a video or phone call. Though the practice has been around for years, it’s become very popular during the covid-19 pandemic and has allowed many clinics to remain in business while social distancing measures were in place.

If you’ve been a private practice physical therapist for more than a few years, you likely know all the usual complaints from patients, but do you know the best solutions for those complaints? If you’re not actively resolving these issues, you’re running the risk of more patients dropping out of therapy.

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

Starting a physical therapy practice of your own is an exciting endeavor. If you've already done so, you probably love the independence, along with the rewarding feeling that goes along with helping others heal. However, running an independent practice comes with lots of challenges, and frequently, owners aren't able to earn as much as they should. That's where partnering to start a physical therapy practice with FYZICAL comes in handy! Check out five ways we can help your business to grow and thrive!

The FYZICAL Balance Paradigm sets our locations apart from other practices, and keen physical therapy marketing expertise allows us to leverage the demand for these services fully. If you’re thinking of investing in the physical therapy space, you’ll want to choose a model that allows you to meet a wide range of needs. FYZICAL is well-known for offering in-demand services that are hard to find elsewhere. One of those services is the FYZICAL Balance Paradigm. Here, learn more about this exciting proprietary program and how it helps our practices to develop strong customer bases.

Your physical therapy clinic startup needs to have a great location in order to thrive. Countless factors go into identifying a great location, and it can be challenging for independent owners to take them all into account. Luckily for you, the FYZICAL team has years of experience with finding and opening new locations. Here, review a few of the criteria we look for when choosing sites for new FYZICAL practices.

FYZICAL offers physical therapy marketing support programs to help you see strong returns on your investment. Great marketing is key to growing any business, and a physical therapy practice is no exception. While independent owners often struggle to find the time to manage a marketing program effectively, FYZICAL makes it simple to create effective campaigns. Learn more about the physical therapy marketing support you can expect...

The Original article written by Laura Michaels for Franchise Times, appeared here on March 29, 2021

Cancellations and no-shows can destroy your practice if you don’t get a handle on them, but luckily there is a simple solution to decreasing your cancellation and no-show rates.

Ah, yes… the never ending struggle of selling as an Audiologist. You have probably already figured out who is causing the decline in your hearing aid sales: big box retailers selling hearing aids at a fraction of the cost… And boy, the prices keep getting higher.

As you are all too keenly aware by now, there is no automatic increase to insurance reimbursement in spite of rising costs. Many physical therapists face declining insurance reimbursements over time, and the best way to combat this is to start asking for higher payment rates during contract negotiation.  Between denials and decreasing reimbursement, it may seem inevitable that your private practice will make less and less money as time goes on but that doesn't have to be the case. Read on to discover six tips for negotiating insurance contracts and increasing practice revenues.  

If you’re thinking of investing in multiple FYZICAL franchises, you’re probably curious about our physical therapy clinic startup costs. Now is an excellent time to act; our services are in great demand in communities across the U.S., and the $34 billion industry is growing. There are plenty of opportunities for newcomers to open multiple locations in a single territory.

When you become the owner of new FYZICAL locations, you can count on plenty of support before and throughout the life of your business. Learn more about what to expect when you open multiple practices.

We’ve heard it countless times: our physical therapy clinic business plan has helped well-established practices achieve unprecedented growth. It’s also helped industry newcomers to make a strong start. Don’t take our word for it – there are a growing number of testimonials on our website that demonstrate what our members have to say for themselves. Learn why they love the FYZICAL model below.

Our physical therapy clinic startups are created from the ground up to generate strong returns on investment. It doesn’t take physical therapy experience to invest in our model, but there are other criteria we look for in our members. Read on to see if you have what it takes to partner with FYZICAL.

In physical therapy – and in all service industries – you can’t always please everyone. Even if you’re the best therapist you can be and you do everything to please your patients, there will be a few here and there that are difficult to handle. More than anything you want your patients to be engaged in their own care, but there are several ways to manage difficult physical therapy patients and still be able to help them. Read on for tips to help you and your staff when difficult patients arise.

If you’re wondering, “how to sell my physical therapy practice,” you’re in the right place! FYZICAL has been helping physical therapists like you build value into their practices for years. While many of our partners intend to maintain ownership of their PT practices, others have their eyes on retirement and would like to sell in the future. Our team knows how to help you prepare your practice so you are able to sell for a great price, if that's your goal. Let’s take a closer look at a few of our primary services.

Physical therapy private practice owners are constantly on the lookout for methods to market their practices. As part of your marketing strategy, you may want to consider using Google Pay-per-Click Ads. In this article, we’ll address what Google Pay Per Click ads are, and what PT private practice owners should know to effectively use them to attract new patients.

Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.

Everything you need to know to market your practice to attract new patients, increase referrals and grow your business...

At its core, marketing is building connections. It requires understanding consumer’s needs and presenting relevant solutions. To market successfully, you must evaluate your current marketing performance, set effective marketing goals, allocate resources toward your goals, define your target audience, choose appropriate messaging, select the methods of marketing best suited for you, and pull your plan together into a marketing calendar for execution. By the end of this guide, you will have the knowledge to attract new patients, increase referrals, and grow your business!

Acquiring new patients is the lifeblood of any clinic. As a matter of fact, it’s essential to the survival of your physical therapy practice. As a physical therapist in private practice, you already understand the importance of networking, and consistent engagement with referral sources to maintain a steady stream of referrals. But what you might not know is you can generate generate more referrals by offering differentiated treatment services from other practices in your surrounding area.

Physical Therapists All Need to Bring New Patients Into Their Practices

The Step-by-Step Process to Start a Physical Therapy Business

FYZICAL has helped to start physical therapy businesses in 41 states. We’ve developed a time-tested process that maximizes efficiency, allowing you to open your doors as quickly as possible without wasting time or capital. The details of the process will be unique, depending on the type of location you’d like to open. However, there are a few steps every FYZICAL partner should anticipate. Take a look at some of the fundamental steps involved.

The healthcare industry is booming! As the largest generation in history ages, the demand for healthcare services has grown exponentially. Families want the best care for their older relatives and healthcare franchising is a prime opportunity to support that demand. In healthcare franchising, care types vary from in-home health to physical therapy and fall prevention, one thing is for sure – this industry opportunity shouldn’t be overlooked. The demand for these services will only continue to grow. Let's take a look at the Top 5 Healthcare Franchises, in no particular order:

A balance program can provide rapid growth of referrals, patient visits, and revenue. The rarity of the service allows a practice to tap into referral sources, differentiate itself from competitors, and make a significant impact in the community by saving lives!

Starting a physical therapy private practice requires you to find the best possible location. You’ll want to find a location that’s:

There are lots of perks associated with starting and managing your own physical therapy practice! If you’re looking to revitalize your career, invest in a thriving industry, and maintain more flexibility, FYZICAL could be the opportunity for you. Learn about some of the benefits our partners enjoy.

Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.

Physical therapy performance metrics help you identify where your practice is performing best and where it needs to grow. Whether you currently run a practice on your own or are thinking of investing in one, paying close attention to performance metrics is a surefire way to keep your business on the right track. At FYZICAL, we specialize in the business side of physical therapy, and we work with our partners to analyze their practices’ performance metrics. Get a sneak peek at some of the things we watch for.

Are you scoping out low-cost fitness franchise opportunities? FYZICAL might not specifically come to mind when you think of a fitness brand, but physical therapy and health and wellness are our specialties. We work with our investment partners to build up unique clinics that provide services to meet the demand in the communities they serve. We provide them with proven systems and ongoing support to help them see optimal results and a strong return on their investment.

Best of all, the investment you make in one of our locations includes virtually everything you’ll need to get up and running. When you contact us, we’ll generate a tailored estimate that reflects the area you’ll decide on and the services you’ll offer. See what the investment in our low-cost fitness franchise opportunity gets you.

Are you wondering: “Is now a good time to invest in healthcare?” At FYZICAL, we believe that there’s never been a better time. Our brand has enjoyed rapid growth in recent years, and the strong demand for our services has led to hundreds of FYZICAL practices popping up across the U.S. Here, we’ll share a few of the strongest reasons that we believe now is the best time to break into the industry.

The rise in the physical therapy industry growth rate demonstrates that now is a great time to break into our $34 billion industry. It’s projected to continue growing by about 6.2% per year through 2023. There are numerous reasons for this growth, which we’ll outline below. If you’re thinking of investing in the medical field, these are several reasons to consider the physical therapy industry.

Are you considering starting your own physical therapy practice? If you’re a new physical therapist, this process can seem daunting. There’s a lot to consider, from finding a location to purchasing equipment to building a client base. Many new physical therapists put this off because they’re intimidated by the idea of being in business for themselves and by themselves. FYZICAL presents a unique solution to this challenge. We have years of experience in running physical therapy clinics and are committed to guiding new practitioners through the process of opening their practices. Learn about some of the most valuable support we provide.

FYZICAL’s business model is the future of the physical therapy profession. We work with dedicated partners to open and operate thriving practices across the country. One of the many ways we support them is by keeping our finger on the pulse of industry trends, and we think that 2021 physical therapy changes will be instrumental for our brand. The major trend shifts below make it easy to see why there’s never been a better time to invest in a physical therapy practice of your own.

If you’re considering investing in a health and fitness franchise, you’ve probably been looking into gyms. No question that opening a gym is a great way to break into the industry, with the potential for new investors to stake their claim. Nevertheless, there’s lots of competition in the gym industry, both from brick and mortar and “workout at home” companies. FYZICAL, on the other hand, has a considerable edge. There’s far less competition in the physical therapy space, and the demand for our services is high. Learn more about how FYZICAL stands out from the typical health and fitness franchise.

If you’re running a physical therapy clinic of your own, you might wonder what value a brand like FYZICAL Therapy & Balance Centers franchise could possibly bring to your business. At FYZICAL, we want to help all of our members maintain their independence as private practice owners while providing them with support systems that can help save them valuable time and money on operations while increasing their bottom line. One such system is our referral management program. If you’re already running a physical therapy clinic, you know that referrals are a crucial part of your business. They connect you with many of your patients and having reliable referral sources is the key to clinic growth. In fact, one-third of all medical patients in the U.S. are referred to a specialist each year. Read on to learn more about FYZICAL’s referral management program and how it can help physical therapy private practices to grow.

They Can Be When You Adopt Our Winning System in Your Practice

If you’re a physical therapist considering adopting FYZICAL’s proven business systems, you might be asking yourself: “Are healthcare franchises profitable?” After all, you don’t want to sacrifice your independence to become part of a franchise system that’s ineffective. The truth is, FYZICAL is a lot more than a healthcare franchise; there is a wide range of physical therapy, balance, and audiology services in addition to fitness and sports rehab opportunities. Our model has been proven to work because we help practitioners just like you to add new revenue streams to their businesses, and we assist in streamlining business operations to help them save money and use their budgets more effectively.

Marketing your physical therapy practice can be an enormous hassle – maybe you don’t have enough time, or resources, or both! You may have found this article by searching for ‘how to market your physical therapy clinic’ or looking for, ‘easy ways to market my physical therapy practice’, the truth is no physical therapist has enough time in their day to cover all the ways in which they could successfully market their practice, we understand it’s overwhelming to begin the process.  

Now is the Time to Invest in a Healthcare Franchise

Many physical therapists (and other wellness business owners) are so focused on helping others, they aren’t able to apply the same amount of attention towards marketing their practices. However marketing your physical therapy business is the best way to grow and help reach more patients. In this blog, learn more about how marketing can help businesses like yours, and get a sneak peek at some of the services FYZICAL provides our members.

Opening a physical therapy practice of your own is easier than ever when you partner with FYZICAL. Starting out in the physical therapy industry can be challenging when you’re not sure where to get started. Not only are new physical therapists (PTs) still establishing a client base and reputation, they often must do so while working for someone else. Whether you’re part of a hospital system or are simply working in another PT’s practice, this can bring challenges like a lack of flexibility and limited income.

Are you ready to get serious about growing your physical therapy business? The physical therapy industry is booming, with a higher demand than ever for qualified practitioners. However, many physical therapists have found their business growth has stagnated, even though they offer quality care. That’s where FYZICAL comes in: we can help you increase your business without sacrificing any control as an independent practitioner! Learn how below.

Balance therapy services are important to physical therapy clinics everywhere. There’s a huge demand for balance therapy – more than 10 million people each year see a doctor because of dizziness. However, balance patients are often shuffled from doctor to doctor without ever truly resolving their ailment. Furthermore, many balance clinics are unable to treat complex vestibulopathies, leaving many people without any treatment options.

The Time to Hire is Now! In the recent past, physical therapy has been one of healthcare’s most in-demand fields. This meant that physical therapists – especially the most experienced and talented among them – could handpick their employers. The pendulum has shifted, creating an exciting hiring environment and an extensive available talent pool unlike any seen in the recent past. Many PT candidates who were previously unavailable are now actively seeking new employment. If owners are able to hire now, they will have access to top talent that may not be available again. To attract and secure top talent, follow these five steps:

On Saturday, our franchise development team hosted a webinar for private practice owners who are interested in looking at the future of physical therapy and how they could improve their own practices while working against a growing list of industry challenges. While we typically host this event in person with a large crowd, the recent global pandemic COVID-19 had us rethinking our process in early March.  Our team at FYZICAL wanted to take this challenge and turn it into an opportunity to offer this key industry knowledge on a broader, more accessible scale for a larger number of physical therapy private practice owners.  The no-brainer solution was to turn this into a virtual event.  

The US Senate Select Committee on Aging recently released a new report on falls prevention – bringing forth facts on the elderly population at risk, the macro and micro impacts of falls and the necessary steps to increase fall prevention in the US.

Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!

Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.

Step 2: Budget
Augment your plan to fit your budget.

Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!

Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!

Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!

Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?

Step 7: Revise
Modify the plan based on your observations and experiences during review.

If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.

To learn more about marketing vehicles that move the message - and actually work - click here!

This year for National Physical Therapy Month and PT Day of Service, FYZICAL is teaming up with National Charitable Partner, Meals on Wheels! Meals on Wheels envisions an America where all seniors, “live nourished lives with independence and dignity.” Similarly, FYZICAL empowers individuals to take control of their recovery and wellness through direct access to physical therapy, balance/dizziness protocols and healthy lifestyle products and services. We are both committed to helping seniors live healthy, active lifestyles. With these aligned visions of a healthier future for all, our organizations are setting out to strengthen communities all over the United States.

According to the National Council on Aging, falls are the leading cause of fatal and non-fatal injuries for older adults, and falls generate astronomical economic and personal healthcare costs. That’s why FYZICAL aims to prevent future falls by providing premier balance therapy.

Pelvic health was once an uncommon specialty in physical therapy, but that’s changing in the industry as the barriers that once existed are being broken down by innovative physical therapists.

Being a great physical therapist doesn’t always make a great physical therapy practice – unless you’re managing your practice like a business. There are two sides to every physical therapy practice: the clinical and the business.

Since every state has some level of direct access, you’re now in the driver’s seat when it comes to attracting new patients. Attracting direct access patients has its benefits:

In the spirit of Independence Day approaching, let’s celebrate all the reasons we love private practice! Although there are a million reasons why it’s great to be an independent practice owner, here are the four biggest reasons to celebrate:

Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.

The following is a Q&A with FYZICAL member Louis Zuniga, PT, DPT, CHT, MCT of El Paso, Texas.

The following interview is with FYZICAL franchisee, Dawn Rouse. Dawn is the owner of four FYZICAL locations in North Carolina.

The buzz around MIPS may have you wondering what you must do to remain compliant and maximize reimbursement. Here’s a quick overview that can help you take the right steps.

Balance and vestibular dysfunctions are common all over the country, and often these patients get bounced around from doctor to doctor, finally ending up in physical therapy. Unfortunately, most physical therapists still can’t cure these patients.

Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.

Although it may seem obvious what your physical therapy patients want from your business (to feel better or heal after an injury), there is more that goes into giving your patients exactly what they’re looking for. With so much competition in the PT industry, it’s extremely important to go above and beyond for your patients.

It’s that time of year again! FYZICAL’s Annual Brand Triumph event is right around the corner: April 25-29, 2019. Over 600 FYZICAL Family members will flock from all over the United States to the Hilton New Orleans Riverside for a weekend of education, networking and celebration!

First balloons were the big thing, but there is a new service in town revolutionizing the way private practice otolaryngologists serve their patients:

The following story is from Dr. Morgan Hinds, Clinical Director at Bonita Springs FYZICAL.

A new research study recently published in the Ear, Nose & Throat Journal reveals that balance therapy benefits patients of all ages – even up to 99 years old.

Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.

It’s no secret that new grads in physical therapy are experiencing crippling student loan debt (as many other new grads are as well). Your staff physical therapists are all likely stressing over their student loan debt and looking for ways to pay it off quickly.

Exciting news!

Usually, FYZICAL blog posts are focused on helping you with your daily challenges in private practice and offering insight into industry trends. Today, we’re taking a break to think a little more… big picture.

The worst thing your patients can do during their physical therapy plan of care is quit before completion. When patients miss appointments or drop out of therapy completely, they often don’t get better. Some even get worse.

Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.

At FYZICAL, we pride ourselves in providing great physical therapy blogs that are short and sweet but pack a ton of helpful information. No matter the topic or challenge you want to address, you can usually find expert insight on our blog page.

In physical therapy, private practice owners are typically also treating physical therapists. Meaning, they’re healers first and foremost, and they’re also managers, leaders, trainers, marketers, receptionists, etc., etc.

All it takes is a quick Google search to figure out what the average wage or salary is for physical therapists in your state. There are many factors that play into this number, and it has a pretty big impact on your business.

A grand opening event is the perfect way to introduce your physical therapy practice to your community. It’s a fun way to gather with influential people to increase awareness and create a positive reputation for your brand.

At the FYZICAL Headquarters in Sarasota, Florida, we are always thankful to lead such an incredible organization of hard-working people. Our franchisees make us who we are, and we wouldn’t be revolutionizing physical therapy without them!

Patient no-shows can cause your physical therapy clinic a lot of problems. No-shows mean your patients are missing out on therapy they need, and your clinic is losing money. Unfortunately, there is no way to completely prevent no-shows (life happens), but they can be significantly decreased in order to increase revenue and improve patient outcomes.

The APTA’s PPS Annual Conference is finally here. Hosted at The Broadmoor Luxury Resort in Colorado Springs, this year’s event is sure to have it all! Here are a few things to expect at PPS this year!

FYZICAL Therapy & Balance Centers is a franchise organization of 250+ diverse franchisees all over the United States. From Florida to Alaska, FYZICAL franchisees cover a wide variety of specialties and experience. FYZICAL is 350+ locations strong, covering 40 states.

The ~spookiest~ day of the year is creeping nearer… but when it comes to the private practice physical therapy world, every day is becoming more and more terrifying! OK, that sounds dramatic, but it’s true.

Instagram is a great tool for business owners to showcase their services, products and brand personality to a huge audience of people. Over one billion people use Instagram, mostly millennials. Although most of your patients may be Baby Boomers, you can’t skip out on relating to a younger market too.

Unless you’ve been living under a rock, you’re aware millennials are the largest generation in the US workforce. Since millennials make up so much of the workforce, it’s time to take a new approach to recruiting new PT grads.

October 13th is Global PT Day of Service this year, and physical therapists all over the country are coming together to give back to the community in more ways than you could imagine!

Another year has flown by and that means it’s almost time for the AAO-HNSF Annual Meeting & OTO Experience!

Although your patients may think the beginning of October means it’s time for scary movies and candy corn – and yes, pumpkin spice everything – PTs know October means it’s National Physical Therapy Month! How exciting to celebrate PT all month long!

As a private practice otolaryngologist, imbalanced and dizzy patients are often sent to see you for help. If you’re like most, these patients can be time consuming and often leave disappointed without answers. On the other hand, there’s a new therapeutic option available for these patients that will leave you filled with joy when balance or dizziness patients come to your practice.

Recently, Apple released their Apple Watch Series 4. Among it’s many updates and new features are innovative health technologies that can help save the lives of millions of people.

We did this by implementing proven business systems that allow us to treat when we want to, not because we have to.

When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.

The following is a personal account from FYZICAL franchisee, Bridget Hathcock.

We live in the age where technology is king! You’ve likely already made some tech updates in your practice, maybe updated EMR or newer therapy equipment. Still, there are countless ways you can integrate technology in your practice to improve patient experience, engagement and outcomes.

Did you hear this news?

Your employees keep your private practice afloat and running smoothly, so you must take notice if there’s a shift in attitude or performance amongst any of those employees.

As a private practice otolaryngologist, you likely make a substantial salary that allows for a more than comfortable living. According to Medscape, otolaryngologist salaries are still going up (between 2016-2017 there was a 13% increase in the average ENT’s salary).

Private practice physical therapy is experiencing rapid consolidation.

Passive income is income resulting from cash flow on a regular basis, and only requires minimal effort by the owner to maintain it. Did you know you can create passive income streams in your practice that will give you more freedom of time and financial security for the future?

They say, “The best things in life are free!” Unfortunately, this isn’t applicable to education.

It’s no secret that social media is great for interacting with your market, establishing your brand and targeting direct access patients. However, if you have been using social media for your business for several years now, you may be feeling like your social media is getting stale.

FYZICAL franchisee and otolaryngologist, Carl Stephenson, has seen tremendous growth in his practice since joining FYZICAL and implementing a Balance Center!

Being a private practice owner involves wearing many hats in the business, BUT it shouldn’t involve wearing ALL the hats. Otherwise, you run the risk of making mistakes, performing poorly, or becoming burned out and overworked.

Whether you’re a treating practice owner or not, you should feel great about the miracles occurring every day in your practice. After all, you and your team are healing and giving your patients their quality of life back!

Want to know a little secret? A patient’s experience on their first day of physical therapy will determine whether they drop out of therapy, complete HEPs, reach a better outcome or become a patient for life. Shocking, right? All that, from just the evaluation.

Brand Triumph is FYZICAL Therapy & Balance Centers annual gathering of FYZICAL members to share business strategies, latest treatment protocols, celebrate success and so much more. If you didn’t make it out to our annual Brand Triumph event this year in Las Vegas, no worries! Here’s a quick rundown of the largest Brand Triumph to date!

Although the waiting area is just a fraction of a patient’s physical therapy experience, it is however, the first impression and can make a huge impact on patient retention and satisfaction.

According to the National Institute on Drug Abuse, more than 115 people in the U.S. die every day overdosing on opioids. With a large number of people experiencing chronic pain, the amount of opioids being prescribed has drastically increased. In 2012, 259 million prescriptions were written for opioids—nearly enough to give every American adult their own bottle of pills.

Even though you prescribe the best care that will help your patients heal better and faster, it can still be difficult to get patients to actually follow their plan of care. Unfortunately, 35% of patients don’t strictly adhere to their care plans even though it’s in their best interest to do so.

Over 600 private practice owners, business experts and therapists will be coming together to share ideas, work with the newest vendors and hear secrets from industry experts. Sounds pretty sweet, huh?

Recruiting new physical therapists is often a daunting task when running a private practice and treating patients full time. Not only is it time-consuming, but it can be frustrating to interview handfuls of applicants but a struggle to find the right person for the job.

Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.

For many private practice owners, it can be difficult to save up enough money for retirement. The same can be said for business owners of all industries. 37% of small business owners who lack a retirement savings don’t make enough money to open a retirement account (Inc).

Just like in our “Burned-out PT” blog, it’s not uncommon for your other team members to lose motivation at one point or another. Everyone experiences good days and bad, but it’s important to keep your team spirit and culture positive and uplifting so those bad days don’t stick around.

If you’ve been following FYZICAL on social media, read a few of our blogs, received mailers from us, or met us at a trade show, you may think you know everything there is to know about FYZICAL.

Fellow colleague,

When was the last time you gave your employees a raise? How about yourself? If the answer is greater than one year, then your employees may be losing motivation as well as making it more challenging to recruit top talent.

Spring is here! While you may be procrastinating on spring cleaning your home, you can’t neglect spring cleaning your business. Here are six easy tips to get organized and refresh your business:

Miguel Rivera, MD is part of a group of 17 physicians called Florida ENT and Allergy with 11 locations in the Tampa Bay area. One of their competitors, Tampa Bay Hearing & Balance Center, is a group of three physicians combining for over 75 years of experience in Otology, Neurotology and Skull Base Surgery.

As an audiologist, you often diagnose balance and vestibular dysfunctions. However, some balance and vestibular treatment may be beyond your scope of care, requiring you to refer patients to the nearest physical therapist.

Do you ever find yourself looking over the fence? You’re not the only private practice owner that gets a little envious of larger, perhaps wealthier practices. However, now is the time to turn the tables and make YOUR practice the object of envy.

You can now add balance to your practice in as little as one month with the FYZICAL implementation team’s proven method.

The following is a patient story update from ENT, Dr. Richard Hebert.

After years of frustration having no answer to help imbalanced and dizzy patients, Dr. Chip Hebert has now opened a state-of-the-art clinic in Lafayette, LA with diagnostic testing and treatment, staffed by a well-trained and seasoned team of providers. There’s nothing else like it in his area, and below, he shares what it’s doing for both his business and his patients.

Unfortunately, it’s extremely common for physical therapists to become “burned-out” in their careers. Of course, everyone may look forward to a vacation or have a few bad days here and there—but that’s not what we mean by burned out. If you feel like:

It’s been a year since Carl Stephenson and his 4 partners opened a FYZICAL balance center inside their ENT practice in Tuscaloosa, AL. Let’s take a look at what Stephenson and his partners have been able to accomplish over the past year for their patients, their practice, and the entire state of Alabama.

One of Carl Stephenson’s partners is Dr. James Edgar Shotts, an otolaryngologist approaching the climax of his career. A few years ago, Shotts reached an age where he was no longer comfortable performing surgeries for his patients, but he was not ready to retire. He reduced his practice load to part time, and his interest as a practitioner started to dwindle. He had considered retiring for a handful of years, until his partner Carl brought FYZICAL to the business. Shotts hasn’t looked back since.

In today’s world of endless technology and social media, a company Facebook page is a necessity! It’s not enough just to have a Facebook page though. You need to discover what kind of content your patients are looking for on social media and provide that content consistently and creatively. Over time you can increase your following and engage more with your followers—which will lead to greater brand awareness, and ultimately… scheduling more patient visits!

Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.

For the past 18 years, board-certified Otolaryngologist and Neurotologist Dr. William McFeely has witnessed imbalanced patients suffering from the same issues over and over again, without having the answer to help them. Today, McFeely has an answer, and is working on recruiting physicians and physical therapists across the southeast to help these patients with this new model.

As therapists, you’ve heard it all from your patients, “Oh I don’t think physical therapy will help me,” or “Well I read on the internet that…” and more often than not, your patients may have false beliefs about their injuries and the treatment you provide.

Independent otolaryngologists all over the country are struggling to compete with the hospitals, and it’s showing in the statistics. The number of self-employed physicians is decreasing year over year.

Keep an eye out for an inspirational ad this Super Bowl Sunday for Winter Olympics, “Best of U.S. Lindsey Vonn.” World-renowned skier, Lindsey Vonn, shows her journey towards becoming an Olympian, and her experience following traumatic injuries. In this ad, it’s clear it will take much more to keep Vonn down. This inspiring story showcases Vonn’s never-wavering persistence and strength, and the impact of rehab therapy on even some of the toughest injuries.

The answer is—YES! As a private practice owner, you should pay for your therapy staff’s continuing education because it will tremendously improve the patient care you provide, and improve your staff’s skills and expertise. It’s also a state licensure requirement for certifications to be kept up-to-date.

According to the Centers for Medicare & Medicaid Services (CMS), G-codes are “used to report a beneficiary’s functional limitation being treated and note whether the report is on the beneficiary’s current status, projected goal status, or discharge status.” CMS uses these codes to track information about Medicare beneficiaries’ “function and condition.”

The 8-Minute Rule or “Rule of Eights” can be tricky if you don’t know the basics. Unfortunately, this “transaction” is a little more complex than purchasing your morning coffee.

There can be many factors that go into a patient’s decision not to complete therapy—or maybe even complete it elsewhere. Location may be a factor, or the patient may have personal obstacles in the way. In most cases, however, the reasons for a patient disappearing from therapy lies within your practice.

Direct access patients are available to all physical therapists, all over the country. Every state has at least some form of direct access, allowing PTs to take the driver seat in their patients’ health (APTA).

We all know someone who loves to be outside and just enjoy Mother Nature. Whether they are hiking, fishing, biking, or horseback riding, they always prefer the great outdoors. Richard Morrow, a 74-year-old Florida “snowbird,” originally from Michigan, fits this description to a T.

Look at your business revenue and personal income, have they both increased phenomenally over the past year?

How can you be sure your treatments are the most up to date, evidence-based protocols? You could be hurting your patients if not…

Surgeries have historically been the most profitable aspect of otolaryngology. So, why (and how) would you start spending less time performing surgeries, while making more money AND actually helping more patients?

From all of us at FYZICAL, we wish you happy holidays!

Steve Ennis ruptured his left Achilles tendon on June 10th, 2017, and had it “sewn” back together on June 15th. He then started physical therapy on July 10th; one month after his injury.

Injuries Don’t Wait, Why Should Patients?

After more than 18 months of intense investigation, Kale and Mary Isaacson finally figured out which direction they wanted to take their private practice.

Centers for Medicare & Medicaid Services (CMS) can often be confusing for physical therapy providers, and the amount of changes can often be frustrating. If you don’t have a working knowledge of how CPT codes are valued, it is important to understand this first.

At 97 years old, Mike Danzinger could not walk on his own. But Mike is a fighter.

Last week, WebPT published a blog on The Consolidation Myth: Is the Independent PT Private Practice Really Going Extinct?

[Written by author, David Houle]. Healthcare in the United States has begun a radical transformation. What was, no longer is. What is will soon give way to what will be. Regardless of what politicians may think, say or do, this new transformation will not be stopped. It is perhaps the greatest time of sweeping change in U.S. healthcare history.

Referrals are the lifeblood of your practice and it’s important to keep a steady flow of referrals coming in… and it’s VERY important to manage those referrals effectively!

If you’ve always wondered what FYZICAL can do for you, or if you just want to know a little more about FYZICAL… this is the place for you!

If you’re fairly new to dealing with compliance issues or maybe you just like to make sure you’re on top of things (keep at it!), knowing everything there is to know about compliance is a daunting task—but very necessary as a private practice owner.

Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.

Before you spend the rest of the week in a turkey coma, look back on some of the business tips and strategies we have shared with you this year.

If you’re a private practice PT, you’ve likely come across physical therapy business consultants or they have reached out to you at some point during your career.

Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.

You didn’t go to school to be a salesperson, you went to school to be an Otolaryngologist! How are you expected to be great at selling products within your private practice?

For those of you attending PPS in Chicago November 1st – 4th, you can attend an exclusive event, PT Revolution, in congruence with PPS on November 4th that you don’t want to miss… (if seating is still available).

Did you know there is a group of physical therapists hiring audiologists? They’re helping more patients and increasing their revenues doing so.

Private practice owners who are busy treating patients, managing their business and handling paperwork (oh, and not to mention juggling your personal life too) are faced with a billing issues that can be frightening.

Online reviews of your practice can have a huge effect on your future business. Good reviews and bad reviews can equally impact your reputation since 84% of people trust online reviews as much as a personal recommendation (i.e. a recommendation from a friend or family member).

If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!

What makes you get out of bed in the morning? For most of you, it’s your passion for helping people and your big dreams for your private practice.

There are so many things that can make or break your private practice. One of them is patient collections. It is extremely important to have a full-proof system when it comes to collecting payments for your services. Whether it be collecting from insurance companies or patients, every detail counts!