2 min read

How Much Do Physical Therapists Make? [2021]

By Cindy Bercaw on September 20, 2021

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

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2 min read

5 Ways to Increase Revenue in Your Physical Therapy Clinic

By Cindy Bercaw on September 7, 2021

Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

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3 min read

How Hiring Physical Therapy Assistants Can Make Your Practice More Efficient

By Cindy Bercaw on August 23, 2021

Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants (PTAs) can take on patients and bring revenue into your clinic at a lower cost.

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3 min read

Which Physical Therapy Outcome Tools Should I Be Using?

By Cindy Bercaw on August 16, 2021

While it's important for a physical therapist to have good verbal communication with a patient, it's essential not to rely too heavily on verbal cues from patients when determining their actual level of progress. It's not uncommon for patients to over or underestimate their progress, depending upon whether they want to minimize their pain and discomfort, or whether they are actually able to do more, but are afraid to do so out of fear of risking further injury or for other reasons.

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4 min read

5 Ways to Increase Patient Volume in Your Physical Therapy Practice

By Cindy Bercaw on August 11, 2021

Retaining and attracting clients is a challenge that all businesses are faced with. It’s no different in the physical therapy industry. Patient volumes can fluctuate for a variety of reasons, but there are ways for you to take control of your clinic growth and create opportunities through proven business development and marketing practices

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4 min read

A Physical Therapist’s Guide to Attracting More Patients Using the Internet

By FYZICAL on August 2, 2021

Good marketing is vital for the growth of practices in the medical/healthcare industry. Following the high rise of internet usage, many patients now use the internet to find healthcare providers, including physical therapists. In fact, 5% of all Google searches are health related.

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3 min read

Business Metrics You Should Track in a Physical Therapy Business

By FYZICAL on July 12, 2021

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

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4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on July 8, 2021

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

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3 min read

Treat Balance and Vestibular Patients Effectively [2021]

By FYZICAL on June 30, 2021

The FYZICAL Balance Paradigm 

The road to recovery for balance and vestibular issues can be long, arduous, and often frustrating – for a clinician or patient! Physical therapists are seeing the amount of time spent with patients shortening and reimbursements decreasing at the same time. There is a heightened sense of importance to isolate the root cause and get to the point quickly in treatment. FYZICAL has become known for being the balance expert due to its evidence-based approach to treating people who experience vestibular and balance issues. The problem historically is that there hasn’t been much in the way of peer-reviewed literature to guide treatment, and the treatments outlined are more of a ‘one-size fits most’ approach.

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3 min read

3 Physical Therapy Trends & Strategies for 2021

By Cindy Bercaw on June 29, 2021

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

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4 min read

Physical Therapy Marketing: What is a Physician Liaison?

By Cindy Bercaw on June 16, 2021

A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.

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3 min read

Multi-Unit Business Opportunity with Multiple Revenue Streams

By Cindy Bercaw on June 15, 2021

FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.

FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.

Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.

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6 min read

FYZICAL Therapy & Balance Centers Gears Up to Open 80 New Locations in 2021

By Cindy Bercaw on June 10, 2021

Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series

Topics: FYZICAL
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3 min read

5 Technology Trends Influencing the Physical Therapy Industry

By Cindy Bercaw on June 7, 2021

Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.

Topics: FYZICAL
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3 min read

What are the Direct Access Laws in Your State?

By FYZICAL on June 1, 2021

Since 2015, about 50 US states have been direct access states, meaning that patients all over the US can freely choose which physical therapist they want to work with. They can do this without necessarily obtaining an initial physician referral. However, there's just one stumbling block to this freedom. 

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3 min read

Top 5 Reasons Physical Therapy Private Practices Fail

By FYZICAL on May 17, 2021

There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega physical therapy corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:

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3 min read

Pros and Cons of Offering Telehealth For Your Clinic

By FYZICAL on May 10, 2021

Telemedicine is a way for health care providers to meet remotely with their patients through a video or phone call. Though the practice has been around for years, it’s become very popular during the covid-19 pandemic and has allowed many clinics to remain in business while social distancing measures were in place.

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4 min read

Why Your Patients are Dropping out of Physical Therapy [4 reasons]

By FYZICAL on May 3, 2021

If you’ve been a private practice physical therapist for more than a few years, you likely know all the usual complaints from patients, but do you know the best solutions for those complaints? If you’re not actively resolving these issues, you’re running the risk of more patients dropping out of therapy.

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3 min read

Increasing Cash-Based Sales in Your PT Practice - [3 Tips for 2021]

By Cindy Bercaw on April 22, 2021

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

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4 min read

Start a Physical Therapy Practice 5 Reasons to do it with FYZICAL

By Cindy Bercaw on April 6, 2021

Starting a physical therapy practice of your own is an exciting endeavor. If you've already done so, you probably love the independence, along with the rewarding feeling that goes along with helping others heal. However, running an independent practice comes with lots of challenges, and frequently, owners aren't able to earn as much as they should. That's where partnering to start a physical therapy practice with FYZICAL comes in handy! Check out five ways we can help your business to grow and thrive!

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3 min read

Attract More Patients with the FYZICAL Balance Paradigm & PT Marketing

By Cindy Bercaw on April 5, 2021

The FYZICAL Balance Paradigm sets our locations apart from other practices, and keen physical therapy marketing expertise allows us to leverage the demand for these services fully. If you’re thinking of investing in the physical therapy space, you’ll want to choose a model that allows you to meet a wide range of needs. FYZICAL is well-known for offering in-demand services that are hard to find elsewhere. One of those services is the FYZICAL Balance Paradigm. Here, learn more about this exciting proprietary program and how it helps our practices to develop strong customer bases.

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2 min read

How to Choose a Location for Your Physical Therapy Clinic Startup

By Cindy Bercaw on April 5, 2021

Your physical therapy clinic startup needs to have a great location in order to thrive. Countless factors go into identifying a great location, and it can be challenging for independent owners to take them all into account. Luckily for you, the FYZICAL team has years of experience with finding and opening new locations. Here, review a few of the criteria we look for when choosing sites for new FYZICAL practices.

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2 min read

Physical Therapy Marketing Support Programs

By Cindy Bercaw on April 5, 2021

FYZICAL offers physical therapy marketing support programs to help you see strong returns on your investment. Great marketing is key to growing any business, and a physical therapy practice is no exception. While independent owners often struggle to find the time to manage a marketing program effectively, FYZICAL makes it simple to create effective campaigns. Learn more about the physical therapy marketing support you can expect...

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3 min read

A Side of Franchising Execs You Don't See | FYZICAL CEO Brian Belmont

By Cindy Bercaw on April 5, 2021

The Original article written by Laura Michaels for Franchise Times, appeared here on March 29, 2021

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2 min read

Do This One Thing to Decrease Cancellations and No-Shows in 2021

By FYZICAL on March 23, 2021

Cancellations and no-shows can destroy your practice if you don’t get a handle on them, but luckily there is a simple solution to decreasing your cancellation and no-show rates.

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3 min read

How to Increase Hearing Aid Sales [2021]

By FYZICAL on March 23, 2021

Ah, yes… the never ending struggle of selling as an Audiologist. You have probably already figured out who is causing the decline in your hearing aid sales: big box retailers selling hearing aids at a fraction of the cost… And boy, the prices keep getting higher.

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2 min read

Top 5 Physical Therapy Franchises in America [2021]

By Cindy Bercaw on March 22, 2021

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. Now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises.

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6 min read

Negotiate Insurance Contracts - Increase Reimbursements [6 Tips]

By FYZICAL on March 17, 2021

As you are all too keenly aware by now, there is no automatic increase to insurance reimbursement in spite of rising costs. Many physical therapists face declining insurance reimbursements over time, and the best way to combat this is to start asking for higher payment rates during contract negotiation.  Between denials and decreasing reimbursement, it may seem inevitable that your private practice will make less and less money as time goes on but that doesn't have to be the case. Read on to discover six tips for negotiating insurance contracts and increasing practice revenues.  

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10 min read

Generate More Referrals to Your Physical Therapy Business [8 Ways]

By Cindy Bercaw on March 16, 2021

Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice! 

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5 min read

Multi-Unit Ownership: Build a Physical Therapy Empire

By Cindy Bercaw on March 15, 2021

Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO!

Building a multi-unit physical therapy business is a dream of many, but a reality of few. According to WebPT’s The State of Rehab Therapy 2019 Report, only 15.2% of practice owners surveyed own 10+ locations. Most private practice owners just own a single location, however, the physical therapy industry is ripe with opportunity to change this trend. Read On to learn more about multi-unit ownership in the physical therapy industry.

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3 min read

Multi-Unit Physical Therapy Clinic Startup Costs and Other Details

By Cindy Bercaw on March 12, 2021

If you’re thinking of investing in multiple FYZICAL franchises, you’re probably curious about our physical therapy clinic startup costs. Now is an excellent time to act; our services are in great demand in communities across the U.S., and the $34 billion industry is growing. There are plenty of opportunities for newcomers to open multiple locations in a single territory.

When you become the owner of new FYZICAL locations, you can count on plenty of support before and throughout the life of your business. Learn more about what to expect when you open multiple practices.

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2 min read

Our Physical Therapy Clinic Business Plan [What Our Members Say]

By Cindy Bercaw on March 12, 2021

We’ve heard it countless times: our physical therapy clinic business plan has helped well-established practices achieve unprecedented growth. It’s also helped industry newcomers to make a strong start. Don’t take our word for it – there are a growing number of testimonials on our website that demonstrate what our members have to say for themselves. Learn why they love the FYZICAL model below.

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2 min read

The Ideal Physical Therapy Clinic Startup Owner [3 Traits]

By Cindy Bercaw on March 12, 2021

Our physical therapy clinic startups are created from the ground up to generate strong returns on investment. It doesn’t take physical therapy experience to invest in our model, but there are other criteria we look for in our members. Read on to see if you have what it takes to partner with FYZICAL.

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5 min read

How to Handle Difficult Physical Therapy Patients

By Cindy Bercaw on March 11, 2021

In physical therapy – and in all service industries – you can’t always please everyone. Even if you’re the best therapist you can be and you do everything to please your patients, there will be a few here and there that are difficult to handle. More than anything you want your patients to be engaged in their own care, but there are several ways to manage difficult physical therapy patients and still be able to help them. Read on for tips to help you and your staff when difficult patients arise.

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4 min read

Increase Clinical Productivity in Your PT Practice [4 Strategies]

By Cindy Bercaw on March 11, 2021

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

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4 min read

Open a Cash-Based Physical Therapy Practice: 5 Things to Consider (

By Cindy Bercaw on March 10, 2021

If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.

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3 min read

How to Sell My Physical Therapy Practice

By Cindy Bercaw on March 9, 2021

If you’re wondering, “how to sell my physical therapy practice,” you’re in the right place! FYZICAL has been helping physical therapists like you build value into their practices for years. While many of our partners intend to maintain ownership of their PT practices, others have their eyes on retirement and would like to sell in the future. Our team knows how to help you prepare your practice so you are able to sell for a great price, if that's your goal. Let’s take a closer look at a few of our primary services.

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4 min read

Using Google's Pay-Per-Click Ads for Physical Therapy Private Practice

By Cindy Bercaw on March 2, 2021

Physical therapy private practice owners are constantly on the lookout for methods to market their practices. As part of your marketing strategy, you may want to consider using Google Pay-per-Click Ads. In this article, we’ll address what Google Pay Per Click ads are, and what PT private practice owners should know to effectively use them to attract new patients.

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3 min read

Start Your Own Healthcare Business with a Plan: 3 Reasons to Franchise

By Cindy Bercaw on March 1, 2021



Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.

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6 min read

How to Market Your Private Physical Therapy Practice: A Guide

By Cindy Bercaw on February 22, 2021

Everything you need to know to market your practice to attract new patients, increase referrals and grow your business...

At its core, marketing is building connections. It requires understanding consumer’s needs and presenting relevant solutions. To market successfully, you must evaluate your current marketing performance, set effective marketing goals, allocate resources toward your goals, define your target audience, choose appropriate messaging, select the methods of marketing best suited for you, and pull your plan together into a marketing calendar for execution. By the end of this guide, you will have the knowledge to attract new patients, increase referrals, and grow your business!

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2 min read

16 Physical Therapy Referral Sources You Need to Know

By Cindy Bercaw on February 16, 2021

Acquiring new patients is the lifeblood of any clinic. As a matter of fact, it’s essential to the survival of your physical therapy practice. As a physical therapist in private practice, you already understand the importance of networking, and consistent engagement with referral sources to maintain a steady stream of referrals. But what you might not know is you can generate generate more referrals by offering differentiated treatment services from other practices in your surrounding area.

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4 min read

14 Ways to Generate More Referrals for Your Physical Therapy Practice

By Cindy Bercaw on February 16, 2021

Physical Therapists All Need to Bring New Patients Into Their Practices

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2 min read

Steps to Start a Physical Therapy Business | FYZICAL

By Dustin Thompson on February 11, 2021

The Step-by-Step Process to Start a Physical Therapy Business

FYZICAL has helped to start physical therapy businesses in 41 states. We’ve developed a time-tested process that maximizes efficiency, allowing you to open your doors as quickly as possible without wasting time or capital. The details of the process will be unique, depending on the type of location you’d like to open. However, there are a few steps every FYZICAL partner should anticipate. Take a look at some of the fundamental steps involved.

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3 min read

Top 5 Healthcare Franchises in 2021

By Cindy Bercaw on February 9, 2021

The healthcare industry is booming! As the largest generation in history ages, the demand for healthcare services has grown exponentially. Families want the best care for their older relatives and healthcare franchising is a prime opportunity to support that demand. In healthcare franchising, care types vary from in-home health to physical therapy and fall prevention, one thing is for sure – this industry opportunity shouldn’t be overlooked. The demand for these services will only continue to grow. Let's take a look at the Top 5 Healthcare Franchises, in no particular order:

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6 min read

Growing Your Physical Therapy Billings with Balance Therapy

By Cindy Bercaw on February 8, 2021

 

A balance program can provide rapid growth of referrals, patient visits, and revenue. The rarity of the service allows a practice to tap into referral sources, differentiate itself from competitors, and make a significant impact in the community by saving lives!

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2 min read

Starting a Physical Therapy Private Practice with Real Estate Support

By Dustin Thompson on February 4, 2021

Starting a physical therapy private practice requires you to find the best possible location. You’ll want to find a location that’s:

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2 min read

The Benefits of Starting and Managing Your Own Physical Therapy Practice

By Dustin Thompson on January 28, 2021

There are lots of perks associated with starting and managing your own physical therapy practice! If you’re looking to revitalize your career, invest in a thriving industry, and maintain more flexibility, FYZICAL could be the opportunity for you. Learn about some of the benefits our partners enjoy.

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2 min read

Start Your Own Healthcare Business with a Plan: 3 Reasons to Franchise

By Dustin Thompson on January 21, 2021

Are you interested in starting your own healthcare business but aren’t sure where to begin? You could be a great candidate to make a franchise investment with FYZICAL. Many people don’t realize that FYZICAL is a franchise system because we’re remarkably flexible. Not all of our locations are the same, and our partners are free to offer the services that are in the highest demand in their communities. Although we’re different from many franchises, partnering with FYZICAL allows you to unlock a whole host of benefits. Let’s review a few of the major perks.

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2 min read

Financial Planning for Your Practice with Physical Therapy Performance Metrics

By Cindy Bercaw on January 21, 2021

Physical therapy performance metrics help you identify where your practice is performing best and where it needs to grow. Whether you currently run a practice on your own or are thinking of investing in one, paying close attention to performance metrics is a surefire way to keep your business on the right track. At FYZICAL, we specialize in the business side of physical therapy, and we work with our partners to analyze their practices’ performance metrics. Get a sneak peek at some of the things we watch for.

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2 min read

What You Get for Your Investment in the FYZICAL Low-Cost Fitness Franchise Opportunity

By Cindy Bercaw on January 14, 2021

Are you scoping out low-cost fitness franchise opportunities? FYZICAL might not specifically come to mind when you think of a fitness brand, but physical therapy and health and wellness are our specialties. We work with our investment partners to build up unique clinics that provide services to meet the demand in the communities they serve. We provide them with proven systems and ongoing support to help them see optimal results and a strong return on their investment.

Best of all, the investment you make in one of our locations includes virtually everything you’ll need to get up and running. When you contact us, we’ll generate a tailored estimate that reflects the area you’ll decide on and the services you’ll offer. See what the investment in our low-cost fitness franchise opportunity gets you.

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2 min read

Is Now a Good Time to Invest in Healthcare? 3 Reasons Why It’s the Perfect Time

By Cindy Bercaw on January 12, 2021

Are you wondering: “Is now a good time to invest in healthcare?” At FYZICAL, we believe that there’s never been a better time. Our brand has enjoyed rapid growth in recent years, and the strong demand for our services has led to hundreds of FYZICAL practices popping up across the U.S. Here, we’ll share a few of the strongest reasons that we believe now is the best time to break into the industry.

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2 min read

Breaking Down the Booming Physical Therapy Industry Growth Rate

By Cindy Bercaw on January 7, 2021

The rise in the physical therapy industry growth rate demonstrates that now is a great time to break into our $34 billion industry. It’s projected to continue growing by about 6.2% per year through 2023. There are numerous reasons for this growth, which we’ll outline below. If you’re thinking of investing in the medical field, these are several reasons to consider the physical therapy industry.

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2 min read

How to Open a Physical Therapy Practice of Your Own

By Cindy Bercaw on January 5, 2021

Are you considering starting your own physical therapy practice? If you’re a new physical therapist, this process can seem daunting. There’s a lot to consider, from finding a location to purchasing equipment to building a client base. Many new physical therapists put this off because they’re intimidated by the idea of being in business for themselves and by themselves. FYZICAL presents a unique solution to this challenge. We have years of experience in running physical therapy clinics and are committed to guiding new practitioners through the process of opening their practices. Learn about some of the most valuable support we provide.

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2 min read

2021 Physical Therapy Changes & Trends to Look Forward To

By Cindy Bercaw on December 31, 2020

FYZICAL’s business model is the future of the physical therapy profession. We work with dedicated partners to open and operate thriving practices across the country. One of the many ways we support them is by keeping our finger on the pulse of industry trends, and we think that 2021 physical therapy changes will be instrumental for our brand. The major trend shifts below make it easy to see why there’s never been a better time to invest in a physical therapy practice of your own.

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2 min read

FYZICAL Isn't Like Other Health and Fitness Franchises

By Cindy Bercaw on December 29, 2020

If you’re considering investing in a health and fitness franchise, you’ve probably been looking into gyms. No question that opening a gym is a great way to break into the industry, with the potential for new investors to stake their claim. Nevertheless, there’s lots of competition in the gym industry, both from brick and mortar and “workout at home” companies. FYZICAL, on the other hand, has a considerable edge. There’s far less competition in the physical therapy space, and the demand for our services is high. Learn more about how FYZICAL stands out from the typical health and fitness franchise.

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2 min read

Why Referral Management Matters When Running a Physical Therapy Clinic

By Cindy Bercaw on November 30, 2020

If you’re running a physical therapy clinic of your own, you might wonder what value a brand like FYZICAL Therapy & Balance Centers franchise could possibly bring to your business. At FYZICAL, we want to help all of our members maintain their independence as private practice owners while providing them with support systems that can help save them valuable time and money on operations while increasing their bottom line. One such system is our referral management program. If you’re already running a physical therapy clinic, you know that referrals are a crucial part of your business. They connect you with many of your patients and having reliable referral sources is the key to clinic growth. In fact, one-third of all medical patients in the U.S. are referred to a specialist each year. Read on to learn more about FYZICAL’s referral management program and how it can help physical therapy private practices to grow.

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2 min read

Are Healthcare Franchises Profitable?

By Cindy Bercaw on November 30, 2020

They Can Be When You Adopt Our Winning System in Your Practice

If you’re a physical therapist considering adopting FYZICAL’s proven business systems, you might be asking yourself: “Are healthcare franchises profitable?” After all, you don’t want to sacrifice your independence to become part of a franchise system that’s ineffective. The truth is, FYZICAL is a lot more than a healthcare franchise; there is a wide range of physical therapy, balance, and audiology services in addition to fitness and sports rehab opportunities. Our model has been proven to work because we help practitioners just like you to add new revenue streams to their businesses, and we assist in streamlining business operations to help them save money and use their budgets more effectively.

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5 min read

Take the Hassle Out of Marketing Your Physical Therapy Practice with the Ultimate Physical Therapy Practice Marketing Toolkit

By Cindy Bercaw on November 3, 2020

Marketing your physical therapy practice can be an enormous hassle – maybe you don’t have enough time, or resources, or both! You may have found this article by searching for ‘how to market your physical therapy clinic’ or looking for, ‘easy ways to market my physical therapy practice’, the truth is no physical therapist has enough time in their day to cover all the ways in which they could successfully market their practice, we understand it’s overwhelming to begin the process.  

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3 min read

The Top 5 Healthcare Franchises

By Cindy Bercaw on October 19, 2020

Now is the Time to Invest in a Healthcare Franchise

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2 min read

Improve Your Bottom Line by Marketing Your Physical Therapy Business

By Dustin Thompson on October 13, 2020

Many physical therapists (and other wellness business owners) are so focused on helping others, they aren’t able to apply the same amount of attention towards marketing their practices. However marketing your physical therapy business is the best way to grow and help reach more patients. In this blog, learn more about how marketing can help businesses like yours, and get a sneak peek at some of the services FYZICAL provides our members.

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2 min read

Are You a PT Looking For How To Open Your Own PT Practice?

By Cindy Bercaw on October 9, 2020

Opening a physical therapy practice of your own is easier than ever when you partner with FYZICAL. Starting out in the physical therapy industry can be challenging when you’re not sure where to get started. Not only are new physical therapists (PTs) still establishing a client base and reputation, they often must do so while working for someone else. Whether you’re part of a hospital system or are simply working in another PT’s practice, this can bring challenges like a lack of flexibility and limited income.

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2 min read

Grow Your Physical Therapy Business Without Sacrificing Your Independence

By Cindy Bercaw on September 24, 2020

Are you ready to get serious about growing your physical therapy business? The physical therapy industry is booming, with a higher demand than ever for qualified practitioners. However, many physical therapists have found their business growth has stagnated, even though they offer quality care. That’s where FYZICAL comes in: we can help you increase your business without sacrificing any control as an independent practitioner! Learn how below.

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2 min read

The Business of Balance Therapy

By Dustin Thompson on September 22, 2020

Balance therapy services are important to physical therapy clinics everywhere. There’s a huge demand for balance therapy – more than 10 million people each year see a doctor because of dizziness. However, balance patients are often shuffled from doctor to doctor without ever truly resolving their ailment. Furthermore, many balance clinics are unable to treat complex vestibulopathies, leaving many people without any treatment options.

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3 min read

5 Tips to Hire and Staff Your Physical Therapy Practice

By Wendy Beaudet on May 28, 2020

The Time to Hire is Now! In the recent past, physical therapy has been one of healthcare’s most in-demand fields. This meant that physical therapists – especially the most experienced and talented among them – could handpick their employers. The pendulum has shifted, creating an exciting hiring environment and an extensive available talent pool unlike any seen in the recent past. Many PT candidates who were previously unavailable are now actively seeking new employment. If owners are able to hire now, they will have access to top talent that may not be available again. To attract and secure top talent, follow these five steps:

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4 min read

Over 100 Physical Therapy Private Practice Owners Attend ENVIZION!

By FYZICAL on May 5, 2020

On Saturday, our franchise development team hosted a webinar for private practice owners who are interested in looking at the future of physical therapy and how they could improve their own practices while working against a growing list of industry challengesWhile we typically host this event in person with a large crowd, the recent global pandemic COVID-19 had us rethinking our process in early March.  Our team at FYZICAL wanted to take this challenge and turn it into an opportunity to offer this key industry knowledge on a broader, more accessible scale for a larger number of physical therapy private practice owners.  The no-brainer solution was to turn this into a virtual event.  

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3 min read

New Report Calls for More Efforts on Falls Prevention

By FYZICAL on October 25, 2019

The US Senate Select Committee on Aging recently released a new report on falls prevention – bringing forth facts on the elderly population at risk, the macro and micro impacts of falls and the necessary steps to increase fall prevention in the US.

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2 min read

7-Step Physical Therapy Marketing Cheat Sheet

By FYZICAL on October 22, 2019

Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!

Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.

Step 2: Budget
Augment your plan to fit your budget.

Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!

Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!

Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!

Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?

Step 7: Revise
Modify the plan based on your observations and experiences during review.

If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.

To learn more about marketing vehicles that move the message - and actually work - click here!

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1 min read

FYZICAL and Meals on Wheels Make a National Impact Through Local Efforts

By FYZICAL on October 7, 2019

This year for National Physical Therapy Month and PT Day of Service, FYZICAL is teaming up with National Charitable Partner, Meals on Wheels! Meals on Wheels envisions an America where all seniors, “live nourished lives with independence and dignity.” Similarly, FYZICAL empowers individuals to take control of their recovery and wellness through direct access to physical therapy, balance/dizziness protocols and healthy lifestyle products and services. We are both committed to helping seniors live healthy, active lifestyles. With these aligned visions of a healthier future for all, our organizations are setting out to strengthen communities all over the United States.

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2 min read

Physical Therapy Prevents Falls and Saves Lives

By FYZICAL on September 23, 2019

According to the National Council on Aging, falls are the leading cause of fatal and non-fatal injuries for older adults, and falls generate astronomical economic and personal healthcare costs. That’s why FYZICAL aims to prevent future falls by providing premier balance therapy.

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3 min read

Pelvic Health: Breaking Down Barriers for Physical Therapists and Patients

By FYZICAL on August 8, 2019

Pelvic health was once an uncommon specialty in physical therapy, but that’s changing in the industry as the barriers that once existed are being broken down by innovative physical therapists.

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2 min read

Common Private Practice Mistakes that Slow Growth

By FYZICAL on July 30, 2019

Being a great physical therapist doesn’t always make a great physical therapy practice – unless you’re managing your practice like a business. There are two sides to every physical therapy practice: the clinical and the business.

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2 min read

How to Get More Direct Access Patients

By FYZICAL on July 10, 2019

Since every state has some level of direct access, you’re now in the driver’s seat when it comes to attracting new patients. Attracting direct access patients has its benefits:

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2 min read

Celebrating Independence: 4 Reasons it’s Great to be an Independent Practice Owner

By FYZICAL on July 1, 2019

In the spirit of Independence Day approaching, let’s celebrate all the reasons we love private practice! Although there are a million reasons why it’s great to be an independent practice owner, here are the four biggest reasons to celebrate:

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2 min read

Should I Hire a Physical Therapy Consultant?

By FYZICAL on June 28, 2019

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

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3 min read

How to Use Video in Your Physical Therapy Marketing to Grow Your Business

By FYZICAL on June 10, 2019

Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.

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4 min read

"Acquisition for Dummies" Maybe a New PT Bestseller?

By FYZICAL on May 28, 2019

The following is a Q&A with FYZICAL member Louis Zuniga, PT, DPT, CHT, MCT of El Paso, Texas.

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3 min read

Why You Have Gaps in Your Schedule and How to Fill Them

By FYZICAL on May 21, 2019

Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

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2 min read

Multi-Clinic Owner Says FYZICAL is on the Road to the Next Big Thing

By FYZICAL on May 14, 2019

The following interview is with FYZICAL franchisee, Dawn Rouse. Dawn is the owner of four FYZICAL locations in North Carolina.

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2 min read

MIPS... MIPS... Hooray?

By FYZICAL on May 7, 2019

The buzz around MIPS may have you wondering what you must do to remain compliant and maximize reimbursement. Here’s a quick overview that can help you take the right steps.

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1 min read

Why FYZICAL Balance is the ONLY Balance

By FYZICAL on April 17, 2019

Balance and vestibular dysfunctions are common all over the country, and often these patients get bounced around from doctor to doctor, finally ending up in physical therapy. Unfortunately, most physical therapists still can’t cure these patients.

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2 min read

Why a Physician Liaison is Essential to Your Practice's Success

By FYZICAL on April 9, 2019

Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.

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2 min read

Find Out What Your Patients REALLY Want

By FYZICAL on March 21, 2019

Although it may seem obvious what your physical therapy patients want from your business (to feel better or heal after an injury), there is more that goes into giving your patients exactly what they’re looking for. With so much competition in the PT industry, it’s extremely important to go above and beyond for your patients.

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2 min read

FYZICAL Paints New Orleans Blue

By FYZICAL on March 14, 2019

It’s that time of year again! FYZICAL’s Annual Brand Triumph event is right around the corner: April 25-29, 2019. Over 600 FYZICAL Family members will flock from all over the United States to the Hilton New Orleans Riverside for a weekend of education, networking and celebration!

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2 min read

Why is Balance the Next Big Thing in Otolaryngology?

By FYZICAL on March 12, 2019

First balloons were the big thing, but there is a new service in town revolutionizing the way private practice otolaryngologists serve their patients:

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1 min read

Dizzy Patient Back on Her Feet After Physical Therapy

By FYZICAL on March 7, 2019

The following story is from Dr. Morgan Hinds, Clinical Director at Bonita Springs FYZICAL.

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2 min read

Study Finds Balance Therapy Beneficial Even in Patients Up to 99 Years Old

By FYZICAL on March 5, 2019

A new research study recently published in the Ear, Nose & Throat Journal reveals that balance therapy benefits patients of all ages – even up to 99 years old.

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3 min read

Why You Should Change the Way You Market Your Physical Therapy Practice

By FYZICAL on February 28, 2019

Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.

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2 min read

How to Help Your Staff PTs Pay off Student Loan Debt Faster

By FYZICAL on February 15, 2019

It’s no secret that new grads in physical therapy are experiencing crippling student loan debt (as many other new grads are as well). Your staff physical therapists are all likely stressing over their student loan debt and looking for ways to pay it off quickly.

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1 min read

FYZICAL Earns #64 Spot on Entrepreneur’s Franchise 500 List

By FYZICAL on February 9, 2019

Exciting news!

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2 min read

The Formula Private Practice Owners Need to Achieve Success

By FYZICAL on February 4, 2019

Usually, FYZICAL blog posts are focused on helping you with your daily challenges in private practice and offering insight into industry trends. Today, we’re taking a break to think a little more… big picture.

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2 min read

3 Signs Your Patient is About to Drop Out of Therapy

By FYZICAL on January 10, 2019

The worst thing your patients can do during their physical therapy plan of care is quit before completion. When patients miss appointments or drop out of therapy completely, they often don’t get better. Some even get worse.

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2 min read

2019 Resolutions to Rejuvenate Your Physical Therapy Business

By FYZICAL on January 3, 2019

Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.

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2 min read

Top 5 Physical Therapy Blog Posts of 2018

By FYZICAL on December 19, 2018

At FYZICAL, we pride ourselves in providing great physical therapy blogs that are short and sweet but pack a ton of helpful information. No matter the topic or challenge you want to address, you can usually find expert insight on our blog page.

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3 min read

The Most Common Budgeting Mistakes in Physical Therapy Revealed

By FYZICAL on December 11, 2018

In physical therapy, private practice owners are typically also treating physical therapists. Meaning, they’re healers first and foremost, and they’re also managers, leaders, trainers, marketers, receptionists, etc., etc.

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2 min read

Are You Paying Your Staff PT’s Enough?

By FYZICAL on December 6, 2018

All it takes is a quick Google search to figure out what the average wage or salary is for physical therapists in your state. There are many factors that play into this number, and it has a pretty big impact on your business.

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3 min read

5 Tips to Guarantee your Grand Opening is a Smash!

By FYZICAL on November 28, 2018

A grand opening event is the perfect way to introduce your physical therapy practice to your community. It’s a fun way to gather with influential people to increase awareness and create a positive reputation for your brand.

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3 min read

6 Reasons We’re Thankful for Our FYZICAL Franchisees

By FYZICAL on November 22, 2018

At the FYZICAL Headquarters in Sarasota, Florida, we are always thankful to lead such an incredible organization of hard-working people. Our franchisees make us who we are, and we wouldn’t be revolutionizing physical therapy without them!

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1 min read

How to Prevent Patient No-Shows

By FYZICAL on November 20, 2018

Patient no-shows can cause your physical therapy clinic a lot of problems. No-shows mean your patients are missing out on therapy they need, and your clinic is losing money. Unfortunately, there is no way to completely prevent no-shows (life happens), but they can be significantly decreased in order to increase revenue and improve patient outcomes.

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2 min read

What to Expect at the 2018 PPS Annual Conference & Exhibition

By FYZICAL on November 5, 2018

The APTA’s PPS Annual Conference is finally here. Hosted at The Broadmoor Luxury Resort in Colorado Springs, this year’s event is sure to have it all! Here are a few things to expect at PPS this year!

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1 min read

Who is Joining FYZICAL?

By FYZICAL on November 1, 2018

FYZICAL Therapy & Balance Centers is a franchise organization of 250+ diverse franchisees all over the United States. From Florida to Alaska, FYZICAL franchisees cover a wide variety of specialties and experience. FYZICAL is 350+ locations strong, covering 40 states.

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2 min read

The ~Spooky~ Trend in Private Practice Physical Therapy

By FYZICAL on October 30, 2018

The ~spookiest~ day of the year is creeping nearer… but when it comes to the private practice physical therapy world, every day is becoming more and more terrifying! OK, that sounds dramatic, but it’s true.

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3 min read

Best Practices for Using Instagram to Market your PT Practice

By FYZICAL on October 23, 2018

Instagram is a great tool for business owners to showcase their services, products and brand personality to a huge audience of people. Over one billion people use Instagram, mostly millennials. Although most of your patients may be Baby Boomers, you can’t skip out on relating to a younger market too.

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3 min read

How to Hire Millennial PTs – Even if Your Practice is in a Rural Community

By FYZICAL on October 17, 2018

Unless you’ve been living under a rock, you’re aware millennials are the largest generation in the US workforce. Since millennials make up so much of the workforce, it’s time to take a new approach to recruiting new PT grads.

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2 min read

4 Ways to Serve Your Community on Global PT Day of Service

By FYZICAL on October 10, 2018

October 13th is Global PT Day of Service this year, and physical therapists all over the country are coming together to give back to the community in more ways than you could imagine!

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1 min read

Countdown to the AAO-HNSF Annual Meeting & OTO Experience 2018!

By FYZICAL on October 5, 2018

Another year has flown by and that means it’s almost time for the AAO-HNSF Annual Meeting & OTO Experience!

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1 min read

Happy National Physical Therapy Month!

By FYZICAL on October 3, 2018

Although your patients may think the beginning of October means it’s time for scary movies and candy corn – and yes, pumpkin spice everything – PTs know October means it’s National Physical Therapy Month! How exciting to celebrate PT all month long!

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1 min read

The Solution that will have you WELCOMING Dizzy Patients into your ENT Practice

By FYZICAL on September 25, 2018

"Wait a Minute... You Like Dizzy Patients?!"

As a private practice otolaryngologist, imbalanced and dizzy patients are often sent to see you for help. If you’re like most, these patients can be time consuming and often leave disappointed without answers. On the other hand, there’s a new therapeutic option available for these patients that will leave you filled with joy when balance or dizziness patients come to your practice.

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2 min read

Apple Recognizes One of Healthcare’s Biggest Costs

By FYZICAL on September 20, 2018

Recently, Apple released their Apple Watch Series 4. Among it’s many updates and new features are innovative health technologies that can help save the lives of millions of people.

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3 min read

We Took a Year-Long Vacation and Our PT Practice Kept Growing

By FYZICAL on September 5, 2018

We did this by implementing proven business systems that allow us to treat when we want to, not because we have to.

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3 min read

How Changing the Way You Speak to Physicians will Increase Referrals

By FYZICAL on August 30, 2018

When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.

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4 min read

I spent 7 years hosting a monthly “Pity Party” with my friend Mike… That is, until he stopped showing up.

By FYZICAL on August 20, 2018

The following is a personal account from FYZICAL franchisee, Bridget Hathcock.

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3 min read

4 Tech Trends that Improve Patient Outcomes

By FYZICAL on August 15, 2018

We live in the age where technology is king! You’ve likely already made some tech updates in your practice, maybe updated EMR or newer therapy equipment. Still, there are countless ways you can integrate technology in your practice to improve patient experience, engagement and outcomes.

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Report Reveals Medicare Runs Out of Money in 2026

By FYZICAL on August 6, 2018

Did you hear this news?

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2 min read

6 Signs Your PT Practice Employees are Unhappy

By FYZICAL on July 30, 2018

Your employees keep your private practice afloat and running smoothly, so you must take notice if there’s a shift in attitude or performance amongst any of those employees.

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2 min read

Do you spend too much to retire from your ENT practice?

By FYZICAL on July 24, 2018

As a private practice otolaryngologist, you likely make a substantial salary that allows for a more than comfortable living. According to Medscape, otolaryngologist salaries are still going up (between 2016-2017 there was a 13% increase in the average ENT’s salary).

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2 min read

Everything You Need to Know about Joining a Physical Therapy Franchise

By FYZICAL on July 19, 2018

Private practice physical therapy is experiencing rapid consolidation.

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2 min read

How ENTs Can Create Passive Income

By FYZICAL on June 26, 2018

Passive income is income resulting from cash flow on a regular basis, and only requires minimal effort by the owner to maintain it. Did you know you can create passive income streams in your practice that will give you more freedom of time and financial security for the future?

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2 min read

What’s the Problem with Free CEUs?

By FYZICAL on June 21, 2018

They say, “The best things in life are free!” Unfortunately, this isn’t applicable to education.

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2 min read

Fresh Ways to Use Social Media in Your Private PT Practice

By FYZICAL on June 18, 2018

It’s no secret that social media is great for interacting with your market, establishing your brand and targeting direct access patients. However, if you have been using social media for your business for several years now, you may be feeling like your social media is getting stale.

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1 min read

Balance: The Answer to Increasing Patient Visits AND Hearing Aid Sales?

By FYZICAL on June 5, 2018

FYZICAL franchisee and otolaryngologist, Carl Stephenson, has seen tremendous growth in his practice since joining FYZICAL and implementing a Balance Center!

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2 min read

How to Delegate in Your Private Practice PT Clinic

By FYZICAL on May 30, 2018

Being a private practice owner involves wearing many hats in the business, BUT it shouldn’t involve wearing ALL the hats. Otherwise, you run the risk of making mistakes, performing poorly, or becoming burned out and overworked.

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3 min read

How to Feel More Fulfilled in Your Physical Therapy Business

By FYZICAL on May 22, 2018

Whether you’re a treating practice owner or not, you should feel great about the miracles occurring every day in your practice. After all, you and your team are healing and giving your patients their quality of life back!

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2 min read

How to Create a Patient for Life During the Initial Evaluation

By FYZICAL on May 17, 2018

Want to know a little secret? A patient’s experience on their first day of physical therapy will determine whether they drop out of therapy, complete HEPs, reach a better outcome or become a patient for life. Shocking, right? All that, from just the evaluation.

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3 min read

Over 600 Private Practice Physical Therapists and Team Members Come Together in Las Vegas, NV for Brand Triumph 2018

By FYZICAL on May 15, 2018

Brand Triumph is FYZICAL Therapy & Balance Centers annual gathering of FYZICAL members to share business strategies, latest treatment protocols, celebrate success and so much more. If you didn’t make it out to our annual Brand Triumph event this year in Las Vegas, no worries! Here’s a quick rundown of the largest Brand Triumph to date!

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3 min read

3 Things Your Patients Hate about Your Practice Waiting Room

By FYZICAL on May 10, 2018

Although the waiting area is just a fraction of a patient’s physical therapy experience, it is however, the first impression and can make a huge impact on patient retention and satisfaction.

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2 min read

4 Ways You Can Fight the Opioid Crisis from Within Your PT Practice

By FYZICAL on April 25, 2018

According to the National Institute on Drug Abuse, more than 115 people in the U.S. die every day overdosing on opioids. With a large number of people experiencing chronic pain, the amount of opioids being prescribed has drastically increased. In 2012, 259 million prescriptions were written for opioids—nearly enough to give every American adult their own bottle of pills.

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3 min read

How to Motivate Patients to Complete their HEPs

By FYZICAL on April 18, 2018

Even though you prescribe the best care that will help your patients heal better and faster, it can still be difficult to get patients to actually follow their plan of care. Unfortunately, 35% of patients don’t strictly adhere to their care plans even though it’s in their best interest to do so.

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2 min read

Celebrate and Collaborate with Other Private Practice Owners in Beautiful Las Vegas!

By FYZICAL on April 13, 2018

Over 600 private practice owners, business experts and therapists will be coming together to share ideas, work with the newest vendors and hear secrets from industry experts. Sounds pretty sweet, huh?

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3 min read

How to Recruit Top Physical Therapists

By FYZICAL on April 12, 2018

Recruiting new physical therapists is often a daunting task when running a private practice and treating patients full time. Not only is it time-consuming, but it can be frustrating to interview handfuls of applicants but a struggle to find the right person for the job.

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4 min read

Marketing Shortcuts to Avoid in your Private Practice

By FYZICAL on April 10, 2018

Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.

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2 min read

Are You Prepared to Sell and Retire from Your Private Practice?

By FYZICAL on April 5, 2018

For many private practice owners, it can be difficult to save up enough money for retirement. The same can be said for business owners of all industries. 37% of small business owners who lack a retirement savings don’t make enough money to open a retirement account (Inc).

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2 min read

5 Ways to Motivate Your Physical Therapists (and other employees)

By FYZICAL on April 4, 2018

Just like in our “Burned-out PT” blog, it’s not uncommon for your other team members to lose motivation at one point or another. Everyone experiences good days and bad, but it’s important to keep your team spirit and culture positive and uplifting so those bad days don’t stick around.

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3 min read

Are they real? 10 Myths about FYZICAL

By FYZICAL on April 2, 2018

If you’ve been following FYZICAL on social media, read a few of our blogs, received mailers from us, or met us at a trade show, you may think you know everything there is to know about FYZICAL.

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2 min read

Letter from Fellow ENT: "Throughout my entire career in medicine, I've never seen anything in otolaryngology as revolutionary as this."

By FYZICAL on March 29, 2018

Fellow colleague,

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2 min read

The Plan that Will Allow You to Give Yourself and Your PTs a Raise Every Year

By FYZICAL on March 26, 2018

When was the last time you gave your employees a raise? How about yourself? If the answer is greater than one year, then your employees may be losing motivation as well as making it more challenging to recruit top talent.

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2 min read

6 Tips for Spring Cleaning Your Private Practice

By FYZICAL on March 20, 2018

Spring is here! While you may be procrastinating on spring cleaning your home, you can’t neglect spring cleaning your business. Here are six easy tips to get organized and refresh your business:

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2 min read

Two Powerhouse Otolaryngologist Competitor Groups Coming Together To Offer One Service for Their Patients

By FYZICAL on March 19, 2018

Miguel Rivera, MD is part of a group of 17 physicians called Florida ENT and Allergy with 11 locations in the Tampa Bay area. One of their competitors, Tampa Bay Hearing & Balance Center, is a group of three physicians combining for over 75 years of experience in Otology, Neurotology and Skull Base Surgery.

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2 min read

Audiology and Physical Therapy Just Make Sense

By FYZICAL on March 16, 2018

As an audiologist, you often diagnose balance and vestibular dysfunctions. However, some balance and vestibular treatment may be beyond your scope of care, requiring you to refer patients to the nearest physical therapist.

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2 min read

How to Build a Physical Therapy Business Your Competitors will be Jealous of

By FYZICAL on March 13, 2018

Do you ever find yourself looking over the fence? You’re not the only private practice owner that gets a little envious of larger, perhaps wealthier practices. However, now is the time to turn the tables and make YOUR practice the object of envy.

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4 min read

Adding Balance to Your Practice Has Never Been Easier

By FYZICAL on March 8, 2018

You can now add balance to your practice in as little as one month with the FYZICAL implementation team’s proven method.

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2 min read

Sometimes Falls Hit Home

By FYZICAL on February 27, 2018

The following is a patient story update from ENT, Dr. Richard Hebert.

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4 min read

I couldn’t take it any longer... My patients needed help, and the solution was right in front of me.

By FYZICAL on February 25, 2018

After years of frustration having no answer to help imbalanced and dizzy patients, Dr. Chip Hebert has now opened a state-of-the-art clinic in Lafayette, LA with diagnostic testing and treatment, staffed by a well-trained and seasoned team of providers. There’s nothing else like it in his area, and below, he shares what it’s doing for both his business and his patients.

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3 min read

6 Things You Can Do if You’re a “Burned-Out” PT Practice Owner

By FYZICAL on February 22, 2018

Unfortunately, it’s extremely common for physical therapists to become “burned-out” in their careers. Of course, everyone may look forward to a vacation or have a few bad days here and there—but that’s not what we mean by burned out. If you feel like:

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4 min read

One Year Later… 5 ENTs Transforming Otolaryngology in Alabama

By FYZICAL on February 21, 2018

It’s been a year since Carl Stephenson and his 4 partners opened a FYZICAL balance center inside their ENT practice in Tuscaloosa, AL. Let’s take a look at what Stephenson and his partners have been able to accomplish over the past year for their patients, their practice, and the entire state of Alabama.

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2 min read

Rejuvenating My Career as a Mature Practitioner

By FYZICAL on February 19, 2018

One of Carl Stephenson’s partners is Dr. James Edgar Shotts, an otolaryngologist approaching the climax of his career. A few years ago, Shotts reached an age where he was no longer comfortable performing surgeries for his patients, but he was not ready to retire. He reduced his practice load to part time, and his interest as a practitioner started to dwindle. He had considered retiring for a handful of years, until his partner Carl brought FYZICAL to the business. Shotts hasn’t looked back since.

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3 min read

18 Tips to Boost your Company Facebook Following and Engagement

By FYZICAL on February 15, 2018

In today’s world of endless technology and social media, a company Facebook page is a necessity! It’s not enough just to have a Facebook page though. You need to discover what kind of content your patients are looking for on social media and provide that content consistently and creatively. Over time you can increase your following and engage more with your followers—which will lead to greater brand awareness, and ultimately… scheduling more patient visits!

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3 min read

Marketing Mistakes You Could be Making Right Now in Your Practice

By FYZICAL on February 14, 2018

Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.

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4 min read

Ancillary Service for Otolaryngologists Spreading Like Wildfire in Alabama and Mississippi

By FYZICAL on February 8, 2018

For the past 18 years, board-certified Otolaryngologist and Neurotologist Dr. William McFeely has witnessed imbalanced patients suffering from the same issues over and over again, without having the answer to help them. Today, McFeely has an answer, and is working on recruiting physicians and physical therapists across the southeast to help these patients with this new model.

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2 min read

3 Ways to Handle Your Patients’ Misbeliefs about Physical Therapy

By FYZICAL on February 7, 2018

As therapists, you’ve heard it all from your patients, “Oh I don’t think physical therapy will help me,” or “Well I read on the internet that…” and more often than not, your patients may have false beliefs about their injuries and the treatment you provide.

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2 min read

Where have all the private practice otolaryngologists gone?

By FYZICAL on February 6, 2018

Independent otolaryngologists all over the country are struggling to compete with the hospitals, and it’s showing in the statistics. The number of self-employed physicians is decreasing year over year.

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2 min read

Lindsey Vonn Ready for her Olympic Comeback after Persistent Training and Physical Therapy

By FYZICAL on February 2, 2018

Keep an eye out for an inspirational ad this Super Bowl Sunday for Winter Olympics, “Best of U.S. Lindsey Vonn.” World-renowned skier, Lindsey Vonn, shows her journey towards becoming an Olympian, and her experience following traumatic injuries. In this ad, it’s clear it will take much more to keep Vonn down. This inspiring story showcases Vonn’s never-wavering persistence and strength, and the impact of rehab therapy on even some of the toughest injuries.

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2 min read

Competition in Physical Therapy: How to Stand Out in the Crowd

By FYZICAL on January 31, 2018

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

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2 min read

As a Private Practice Owner, Should You Pay for Staff CEUs?

By FYZICAL on January 29, 2018

The answer is—YES! As a private practice owner, you should pay for your therapy staff’s continuing education because it will tremendously improve the patient care you provide, and improve your staff’s skills and expertise. It’s also a state licensure requirement for certifications to be kept up-to-date.

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1 min read

What are Functional Limitation Reporting G-Codes?

By FYZICAL on January 23, 2018

According to the Centers for Medicare & Medicaid Services (CMS), G-codes are “used to report a beneficiary’s functional limitation being treated and note whether the report is on the beneficiary’s current status, projected goal status, or discharge status.” CMS uses these codes to track information about Medicare beneficiaries’ “function and condition.”

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3 min read

What is the 8-Minute Rule?

By FYZICAL on January 19, 2018

The 8-Minute Rule or “Rule of Eights” can be tricky if you don’t know the basics. Unfortunately, this “transaction” is a little more complex than purchasing your morning coffee.

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3 min read

4 Mistakes That May Cause You to Lose Patients

By FYZICAL on January 15, 2018

There can be many factors that go into a patient’s decision not to complete therapy—or maybe even complete it elsewhere. Location may be a factor, or the patient may have personal obstacles in the way. In most cases, however, the reasons for a patient disappearing from therapy lies within your practice.

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5 min read

4 Ways to Attract Direct Access Patients

By FYZICAL on January 13, 2018

Direct access patients are available to all physical therapists, all over the country. Every state has at least some form of direct access, allowing PTs to take the driver seat in their patients’ health (APTA).

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1 min read

74-Year-Old Climbs 8,000 Foot Mountain… After Knee Surgery

By FYZICAL on January 5, 2018

We all know someone who loves to be outside and just enjoy Mother Nature. Whether they are hiking, fishing, biking, or horseback riding, they always prefer the great outdoors. Richard Morrow, a 74-year-old Florida “snowbird,” originally from Michigan, fits this description to a T.

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1 min read

Why enter the New Year the same way you ended this year?

By FYZICAL on December 29, 2017

Look at your business revenue and personal income, have they both increased phenomenally over the past year?

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2 min read

Are You Up To Date With The Latest Treatment Methods?

By FYZICAL on December 28, 2017

How can you be sure your treatments are the most up to date, evidence-based protocols? You could be hurting your patients if not…

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2 min read

How Otolaryngologists Can Transition Out of Surgical Care and Continue Helping Patients

By FYZICAL on December 27, 2017

Surgeries have historically been the most profitable aspect of otolaryngology. So, why (and how) would you start spending less time performing surgeries, while making more money AND actually helping more patients?

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1 min read

Happy Holidays from the FYZICAL Family!

By FYZICAL on December 23, 2017

From all of us at FYZICAL, we wish you happy holidays!

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4 min read

DPT Uses Latest Treatment Protocols to Rehab Ruptured Achilles in Half the Time! How Did She Do It?

By FYZICAL on December 21, 2017

Steve Ennis ruptured his left Achilles tendon on June 10th, 2017, and had it “sewn” back together on June 15th. He then started physical therapy on July 10th; one month after his injury.

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4 min read

The Future of Healthcare is Digital

By FYZICAL on December 20, 2017

Injuries Don’t Wait, Why Should Patients?

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2 min read

To sell… or not to sell?

By FYZICAL on December 19, 2017

After more than 18 months of intense investigation, Kale and Mary Isaacson finally figured out which direction they wanted to take their private practice.

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3 min read

2018 Medicare Updates – What PTs Need To Know

By FYZICAL on December 18, 2017

Centers for Medicare & Medicaid Services (CMS) can often be confusing for physical therapy providers, and the amount of changes can often be frustrating. If you don’t have a working knowledge of how CPT codes are valued, it is important to understand this first.

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1 min read

97-year-old Holocaust Survivor Starts PT with One Goal in Mind: To Dance at His Granddaughter’s Wedding

By FYZICAL on December 15, 2017

At 97 years old, Mike Danzinger could not walk on his own. But Mike is a fighter.

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3 min read

What You Need to Know about Consolidation in Private Practice Physical Therapy

By FYZICAL on December 14, 2017

Last week, WebPT published a blog on The Consolidation Myth: Is the Independent PT Private Practice Really Going Extinct?

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5 min read

Healthcare in Transformation

By FYZICAL on December 13, 2017

[Written by author, David Houle]. Healthcare in the United States has begun a radical transformation. What was, no longer is. What is will soon give way to what will be. Regardless of what politicians may think, say or do, this new transformation will not be stopped. It is perhaps the greatest time of sweeping change in U.S. healthcare history.

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2 min read

How to Generate More Referrals in Your PT Practice

By FYZICAL on December 5, 2017

Referrals are the lifeblood of your practice and it’s important to keep a steady flow of referrals coming in… and it’s VERY important to manage those referrals effectively!

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4 min read

What can FYZICAL do for my Audiology practice?

By FYZICAL on November 30, 2017

If you’ve always wondered what FYZICAL can do for you, or if you just want to know a little more about FYZICAL… this is the place for you!

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3 min read

Compliance in PT: The Good, the Bad and the Ugly

By FYZICAL on November 27, 2017

If you’re fairly new to dealing with compliance issues or maybe you just like to make sure you’re on top of things (keep at it!), knowing everything there is to know about compliance is a daunting task—but very necessary as a private practice owner.

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2 min read

Counting Blessings: A Few of the Best PT Marketing Blogs of 2017

By FYZICAL on November 22, 2017

Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.

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1 min read

Some of Our Best ENT Business Tips to be Thankful For

By FYZICAL on November 21, 2017

Before you spend the rest of the week in a turkey coma, look back on some of the business tips and strategies we have shared with you this year.

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4 min read

Q&A: What’s the Deal with Physical Therapy Business Consultants?

By FYZICAL on November 20, 2017

If you’re a private practice PT, you’ve likely come across physical therapy business consultants or they have reached out to you at some point during your career.

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2 min read

40 Blog Topics for Your ENT Practice Website

By FYZICAL on November 14, 2017

Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.

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3 min read

How to Sell… When You’re Not a Salesperson

By FYZICAL on November 5, 2017

You didn’t go to school to be a salesperson, you went to school to be an Otolaryngologist! How are you expected to be great at selling products within your private practice?

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3 min read

The Secret Event at PPS You Hope Your Competitor Doesn’t Attend

By FYZICAL on November 2, 2017

For those of you attending PPS in Chicago November 1st – 4th, you can attend an exclusive event, PT Revolution, in congruence with PPS on November 4th that you don’t want to miss… (if seating is still available).

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2 min read

Why are Physical Therapists Hiring Audiologists?

By FYZICAL on November 1, 2017

Did you know there is a group of physical therapists hiring audiologists? They’re helping more patients and increasing their revenues doing so.

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2 min read

Scary Billing Mistakes that are Causing You to Lose Money

By FYZICAL on October 31, 2017

Private practice owners who are busy treating patients, managing their business and handling paperwork (oh, and not to mention juggling your personal life too) are faced with a billing issues that can be frightening.

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3 min read

Dos and Do Nots to Improve Your Ranking Status on Review Sites

By FYZICAL on October 23, 2017

Online reviews of your practice can have a huge effect on your future business. Good reviews and bad reviews can equally impact your reputation since 84% of people trust online reviews as much as a personal recommendation (i.e. a recommendation from a friend or family member).

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6 min read

Everything You Need to Know about SEO and PPC to Attract Patients

By FYZICAL on October 14, 2017

If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!

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2 min read

How PTs all over the world are giving back… and how you can help too.

By FYZICAL on October 9, 2017

What makes you get out of bed in the morning? For most of you, it’s your passion for helping people and your big dreams for your private practice.

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2 min read

You’ll Never Overlook Patient Collections Again after Reading This

By FYZICAL on October 6, 2017

There are so many things that can make or break your private practice. One of them is patient collections. It is extremely important to have a full-proof system when it comes to collecting payments for your services. Whether it be collecting from insurance companies or patients, every detail counts!

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3 min read

Physical Therapists Have the Power to Change the Future of Healthcare

By FYZICAL on October 5, 2017

Physical Therapists have a rare opportunity to change the future of healthcare. In this analysis, you can read more about why our healthcare system is broken and what to expect if things stay the same.

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2 min read

How to Make Sure Every Patient Leaves Your Audiology Practice With a Smile From Ear to Ear… EVERY TIME.

By FYZICAL on October 4, 2017

Whether it’s your patient’s first visit or fifth visit, he/she may be uncomfortable dealing with their hearing loss. It is so important to make sure your patients feel comfortable and cared for in your practice. You hold the ability to inspire your patients to hear their best!

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3 min read

Bouncing Back From a Fall

By FYZICAL on September 25, 2017

How a retiree who sustained two compression fractures at the T8 vertebrae location regained her independence.

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2 min read

Maximizing Your Time At AOA This Year

By FYZICAL on September 15, 2017

AOA-35 (Association of Otolaryngology Administrators) event is just around the corner!

Topics: Events
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2 min read

How to Get the Most Out of AAO This Year

By FYZICAL on September 7, 2017

The AAO (American Academy of Otolaryngology) event is just around the corner!

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1 min read

Why You Need a Physician Liaison for Your PT Practice

By FYZICAL on September 6, 2017

A physician liaison is someone that works for your practice to increase referrals and build relationships in your community.

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4 min read

4 Things You Need in Your Practice to Improve Patient Experience

By FYZICAL on September 4, 2017

Patient experience is something that is often overlooked. Typically, the clinics with the most patients walking through the doors are more focused on patient experience than referrals.

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5 min read

105-year-old dances with his wife for FIRST time in 33 YEARS... in an ENT clinic?

By FYZICAL on August 31, 2017

This is Gus and his lovely wife dancing together after 33 YEARS of being unable to do so.

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2 min read

How to Hire an Otolaryngologist

By FYZICAL on August 30, 2017

Is the ENT partnership model obsolete? Whether you are currently doing so, been thinking about it, or never thought about it at all, hiring an otolaryngologist for your practice offers some great benefits.

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3 min read

5 Reasons Why Every Physical Therapy Practice Should be Blogging

By FYZICAL on August 29, 2017

Why blog? Although you may have scoffed at the word “blog” when it became mainstream in the early 2000s (I must admit, I did!), it didn’t turn out to be a fleeting fad. Whether it be for personal or business use, blogging has become a great tool in marketing.

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3 min read

How to Start a Physical Therapy Business

By FYZICAL on August 28, 2017

Here are a few things you should consider before opening your doors

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7 min read

Doctors couldn't figure out what was wrong with him... Finally finds relief with PT

By FYZICAL on August 24, 2017

The following story is about boxer, Eric Gonzalez, and how FYZICAL changed his life forever. With his life in complete upheaval due to a condition doctors couldn’t identify, boxer Eric Gonzalez finally finds relief with physical therapy.

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3 min read

FYZICAL Ranked #156 by Inc. 500 for 2017

By FYZICAL on August 16, 2017

FYZICAL Therapy and Balance Centers has been ranked #156 by Inc. 5000. Bringing FYZICAL’s business knowledge to private practice owners, reduces costs to healthcare, provides better opportunity and treatment to patients, while helping private practice owners achieve phenomenal success.

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2 min read

Why are ENTs Adding Balance Therapy to their Practice?

By FYZICAL on August 15, 2017

If you haven’t heard by now, otolaryngologists across the country are adding balance therapy to their private practices and are making more money than ever before! Balance therapy is now the #1 most profitable ancillary service for private practice ENTs.

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2 min read

BodyQ®: The Future of Healthcare and the Future of Private Practice

By FYZICAL on July 27, 2017

Major advances have occurred with a testing program in the FYZICAL world. The program gives doctors and therapists information to keep their patients healthy and independent the rest of their lives. This testing program is called BodyQ.

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2 min read

How to Sky-Rocket Your Retail Sales

By FYZICAL on July 27, 2017

If you are currently offering products within your business or you wish to start, here is some guidance to ensure maximum success!

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