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FYZICAL Blog

2 min read

7-Step Physical Therapy Marketing Cheat Sheet

By FYZICAL on Oct 22, 2019 9:41:59 AM

Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!

Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.

Step 2: Budget
Augment your plan to fit your budget.

Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!

Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!

Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!

Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?

Step 7: Revise
Modify the plan based on your observations and experiences during review.

If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.

To learn more about marketing vehicles that move the message - and actually work - click here!

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3 min read

How to Use Video in Your Physical Therapy Marketing to Grow Your Business

By FYZICAL on Jun 10, 2019 4:40:00 PM

Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.

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2 min read

Why a Physician Liaison is Essential to Your Practice's Success

By FYZICAL on Apr 9, 2019 7:27:00 AM

Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.

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3 min read

How Changing the Way You Speak to Physicians will Increase Referrals

By FYZICAL on Aug 30, 2018 11:51:00 AM

When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.

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4 min read

Marketing Shortcuts to Avoid in your Private Practice

By FYZICAL on Apr 10, 2018 8:26:00 AM

Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.

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4 min read

Marketing Mistakes You Could be Making Right Now in Your Practice

By FYZICAL on Feb 14, 2018 2:55:02 PM

Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.

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2 min read

Counting Blessings: A Few of the Best PT Marketing Blogs of 2017

By FYZICAL on Nov 22, 2017 8:00:00 AM

Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.

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2 min read

40 Blog Topics for Your ENT Practice Website

By FYZICAL on Nov 14, 2017 9:00:00 AM

Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.

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6 min read

Everything You Need to Know about SEO and PPC to Attract Patients

By FYZICAL on Oct 14, 2017 12:15:00 PM

If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!

Topics: Marketing SEO PPC
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3 min read

5 Reasons Why Every Physical Therapy Practice Should be Blogging

By FYZICAL on Aug 29, 2017 12:30:00 PM

Why blog? Although you may have scoffed at the word “blog” when it became mainstream in the early 2000s (I must admit, I did!), it didn’t turn out to be a fleeting fad. Whether it be for personal or business use, blogging has become a great tool in marketing.

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