Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.

Competition is tough in private practice physical therapy, and if you don’t have a physician liaison working for your practice, your competitors probably do. Physicians are still the dominant gatekeepers in physical therapy, so you have to take your referral relationships seriously, and focus on creating new ones as well.

When it comes to marketing your practice, there are a million tips and tricks out there as well as consultants telling you they have all the answers. However, the answer is so simple, you’ll wish you figured it out on your own sooner.

Although it may be tempting to cut corners and save time when it comes to marketing your private practice, it can actually end up costing you patients.

Marketing can be tricky – especially when you have patients to treat and employees to manage. However, it’s necessary to grow your business.

Before you spend the rest of the week in a turkey coma, look back on some of the marketing tips and tricks we have shared with you this year.

Blogging is a great way to drive people to your private ENT practice website, while offering helpful, expert information to your patients.

If you’re confused by SEO and PPC—have no fear! Here are some great things you need to know about SEO and PPC and ways to get the most for your efforts in using them!

Why blog? Although you may have scoffed at the word “blog” when it became mainstream in the early 2000s (I must admit, I did!), it didn’t turn out to be a fleeting fad. Whether it be for personal or business use, blogging has become a great tool in marketing.