Physical Therapist Marketing
Improve Your Bottom Line by Marketing Your Physical Therapy Business
Physical Therapy Marketing | Free Guide | How To Market Your Physical Therapy Practice
As a physical therapist, effective marketing is critical for your practice’s success, and video marketing is one of the most valuable resources for your promotion toolbox. Aside from being versatile, popular, and easy to digest, it helps increase engagement on your digital and social channels and helps your patients better understand your product.
But what kind of videos should you create? If you are a physical therapist and want to learn more about video marketing, this guide will help you understand the importance of choosing the right topic, where to share videos, and the power your videos have in the marketplace.
Related Blog: How to Use Video in Your Physical Therapy Marketing to Grow Your Business
Why is Video Marketing Important?
Video marketing refers to the use of videos to promote your business. The technique aims to increase customer traffic and improve sales by:
- Giving patients more confidence in decision-making. Clients often want to understand intervention procedures. It helps them know how specific therapies can produce positive patient outcomes.
- Generating traffic to your clinic. Videos provide educational information. They’ve replaced the “pitch sales” of the past because they give viewers high-quality content with an easy search.
- Feeding Seach Engines. If appropriately optimized with strong titles, keywords, and descriptions, your videos will enhance your SEO.
- Enhancing trust among prospective patients. Video marketing is a powerful way to showcase your clinic's credibility effectively.
6 Video Marketing Ideas for Physical Therapists
1. Broadcast an Overview of Your Physical Therapy Services
Your first video should showcase all the services you provide. Educate your clients by advertising what you do, why therapy is valuable, and how patients will benefit from visiting your practice. Be sure to discuss treatments and expected outcomes.
2. Tour of Your Physical Therapy Practice
Take the time to present your facility and equipment to give customers an idea of what to expect when they visit your clinic. Potential patients will see how adequately you are prepared to address all their needs. 
3. Feature Reviews from Previous Patients
Research indicates that customers are more likely to trust businesses with positive online reviews. Studies also suggest that reviews trigger positive emotions, such as trust among customers, when they get recommendations from satisfied patients. Don’t be afraid to ask your patients to participate.
4. Discuss FAQs About Physical Therapy
Patients often have numerous questions that a well-structured FAQ video can answer. Organize the video to answer questions your customers may have. To make it compelling, you may need to limit the themes covered in a single FAQ video. It may be helpful to create multiple videos to cover the main concerns raised by patients.
5. Offer Health Tips
Provide tips and exercises for clients aiming to restore their mobility. It’s a great way to promote your practice and offer solutions for common issues. Health tip videos should be short and impactful, and sure there’s a clear call to action at the end of the video inviting customers to try services. 
6. Create How-To Videos
"How-to" videos are helpful, specifically to caregivers. Share your industry expertise and empower caregivers so they feel confident. How-to videos also compel caregivers to consult your facility when they require advice and other interventions.
Where to Promote Your Physical Therapy Marketing Videos
Your marketing videos sell your practice, so placement is critical to maximizing audience reach. Here are a few tips on how to best utilize specific platforms:
1. Website
If you are producing videos for your practice, you must include them on your website to provide engaging content and information. You can also add videos to blogs to give your audience an additional way to digest the content.
2. YouTube
YouTube is a wide-reaching platform you can leverage to improve sales. The platform is renowned for its entertainment, educational, and promotional content. The key areas to focus on are:
- YouTube organic. There are several ways to make your video discoverable. Collaborate with other channels to reach a wider audience. Research keywords and hashtags to improve your video's visibility.
- YouTube video ads. YouTube ads reach a larger audience when you have a solid budget.
3. LinkedIn
This platform is excellent for networking with professionals. It allows businesses to sponsor marketing content, especially for business-to-business (B2B) relationships. LinkedIn also enables businesses to embed videos on their page to pass critical messages to customers.
4. Facebook
Facebook allows businesses to market their videos using the following options:
- Facebook video. You can directly post videos to the Facebook community from your clinic's page. Likes and comments are a great way to understand customer tastes and preferences.
- Facebook Video Ads. Facebook allows businesses to access specific audiences through ads. It is best to make the ad videos short and give a clear call to action. Ads known as “stories” can also be placed on Facebook. A 15-second ad can get a great message across to clients.
5. Instagram
Instagram is an excellent platform for targeted marketing; it welcomes up to 2 billion users, often between the ages of 18 and 34. Studies indicate that videos are a significant way to engage users, and Instagram provides avenues for short marketing videos to gain valuable traction.
Instagram also offers 15-second video ads that allow you to make a clear call to action. This option is best when you have a reasonable budget.
6. TikTok
TikTok is another platform to market your physical therapy clinic. Short videos on the forum are also an effective way to advertise your clinic.
Use the latest hashtags when uploading a video to capitalize on popular trends and expand your market share. Optimize the titles of your videos to make them appear in relevant physical therapy searches.
If you’re in charge of your own PT practice, you may find marketing the most challenging aspect of your business. That’s why FYZICAL has been helping our physical therapist partners to improve their marketing programs for years. If you want to explore marketing strategies like the ones mentioned above, contact us today!
