FYZICAL offers physical therapy marketing support programs to help you see strong returns on your investment. Great marketing is key to growing any business, and a physical therapy practice is no exception. While independent owners often struggle to find the time to manage a marketing program effectively, FYZICAL makes it simple to create effective campaigns. Learn more about the physical therapy marketing support you can expect...
Connecting with the Right People
Great marketing is all about identifying your target audience. At FYZICAL, we've found that communicating with two key groups helps our partners to develop a more solid base: referral physicians and prospective patients.
Connecting with physicians is a great way to build up your referral sources. Many people visit physical therapists due to referrals from their doctors. Having numerous great referral sources is a smart way to diversify your revenue streams. Part of our physical therapy marketing support is connecting with physicians and letting them know everything you’re capable of doing in your practice. At FYZICAL, we help support you in building those relationships to keep your referrals coming through efforts like our physician liaison program!
Directly connecting with patients is another important strategy. Patients ultimately have their choice amongst physical therapists, and those living with chronic conditions are continually looking for better services. We know how to help you identify these patients and capture their attention with tailored advertisements geared towards their unique needs.
Identifying the Right Marketing Channels for Your Physical Therapy Practice
Do people in your area pay attention to Radio ads? Television? Billboards? Digital content? Chances are, it’s all of the above. Our experts know how to create campaigns that leverage the channels your target is using in your area. We have a good library of turn-key marketing content ready to go, simplifying the process of getting your practice in front of the right people.
One of the best perks of our physical therapy marketing support is that it includes digital marketing components. Digital marketing allows us to identify prospective customers and deliver a message that resonates with them. Our experts utilize search engine optimization and social media marketing strategies to help you connect with your target customers where they live online.
Monitoring the Results of Your Physical Therapy Marketing Efforts
How do you know when your marketing campaign is working? There are lots of metrics that can help answer that. We'll teach you how to identify which strategies are successful and which aren't. We work with you to adjust your marketing efforts and respond to changes quickly to avoid wasted money and opportunities.
Don't know much about marketing? Most of our members didn't know much at first either! As you can see, we're dedicated to helping you see the best possible results from your marketing efforts – when our members succeed, we all stand to benefit.
Learn More about Marketing Your Private Physical Therapy Practice in our free eBook!
Download your copy of the Guide to Marketing Your Private PT Practice - attract new patients, increase referrals, grow your practice! Learn more here.
Contact FYZICAL today to learn more about the marketing support you can look forward to as a partner.