5 min read

Pros and Cons: Starting Your Own Physical Therapy Practice vs. Franchising Your PT Practice

By Cindy Bercaw on February 14, 2022

You have decided you want to open a physical therapy practice and you know you have options for getting started, how do you know what makes the most sense for you as a prospective business owner? Deciding which route to take can feel overwhelming, this article will detail the pros and cons of franchising vs. starting a physical therapy practice from scratch to help you make a more informed decision. 

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3 min read

8 Metrics You Should Track in a Physical Therapy Business

By Cindy Bercaw on January 31, 2022

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

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2 min read

Top 5 Physical Therapy Franchises in America [2022]

By Cindy Bercaw on December 30, 2021

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. The physical therapy industry is a highly fragmented market with around 38,000 outpatient physical therapy clinics throughout the U.S. and no clear industry leader. Dominant industry players own less than 21% of the total market share combined.

Demand for physical therapy services is increasing exponentially, with American's growing desire to live active lifestyles, and the aging population of the largest generation in history - more than 10,000 people turn 65 every day, plus the critical demand for non-opioid paint relief alternatives, it's easy to see why the demand for physical therapy is sharply increasing.

If you're considering a franchise opportunity in the healthcare space, now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises. 

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3 min read

Competition in Physical Therapy: How to Stand Out in the Crowd

By Cindy Bercaw on December 6, 2021

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

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3 min read

Building Trust Through Patient Experience To Turn Patients Into Promoters At Your Physical Therapy Clinic

By Cindy Bercaw on November 22, 2021

Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.

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3 min read

How to Use Social Media for Inbound Marketing 2021: Physical Therapy Business

By Cindy Bercaw on November 15, 2021

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

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4 min read

Top 6 Marketing Best Practices for a Physical Therapy Business

By Cindy Bercaw on November 8, 2021

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

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2 min read

3 Important Reasons to Have Online Listings for Your Physical Therapy Business

By Cindy Bercaw on November 1, 2021

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

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5 min read

Physical Therapists: Telehealth & The Virtual Visit

By Cindy Bercaw on October 25, 2021

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

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3 min read

3 Compelling Ways Paid Social Ads Can Bring Business for PTs

By Cindy Bercaw on October 18, 2021

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

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3 min read

Top 5 Reasons Physical Therapy Practice Owners Join FYZICAL

By Cindy Bercaw on October 11, 2021

If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.

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2 min read

Should I Hire a Physical Therapy Consultant?

By Cindy Bercaw on October 4, 2021

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

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