Physical Therapy Business

4 Ways Balance Adds Money To Your Practice


Did you know over 69 million Americans age 40 or older have experienced some form of vestibular dysfunction? Or that 40% of the US population will experience clinical dizziness or balance difficulty in their lifetime? Did you also know that the total cost of fall injuries in 2015 was $50 billion dollars and is expected to increase to $67.7 heading into the 2020s? Balance therapy is on the rise, and can yield high rewards if done properly and effectively. Here's how.

1. Increase Referrals

Increase ICD10’s to your practice. The traditional practice, treating mostly ortho and pain is limited to necks, knees, and backs. As many as 35% of adults aged 40 or older in the US – approximately 69 million Americans – have experienced some form of vestibular dysfunction. An additional 8 million American adults report a chronic problem with balance, while an additional 2.4 million report a chronic problem with dizziness alone. Bottom line? There is a massive opportunity in balance if you have the proper knowledge and the infrastructure in your practice to support treatment.

2. Increase Visits Per Case

Statistically, it takes more visits to rehab balance patients. The average ortho case is 10 visits whereas the average balance case is 15-20, meaning you can increase visits over ortho anywhere from 50-100% with balance patients.

Differentiate Your Practice with FYZICAL's #1 Balance Program

3. Increase Efficiencies

Do you implement a conceptual progressive treatment framework? By implementing a conceptual and progressive framework, your treatments will become more effective and more efficient, increasing your profits and bottom line. Most experiment, evaluate the response, and then try to tweak the treatment from there. This model of “throwing spaghetti to see what sticks” can not only decrease outcomes, but can cost you valuable time and resources.

Make the most of your square footage. Inclusion of balance is essential to maximizing your profits. Learn the science behind optimizing your space to increase revenue per square foot.

Train the same way across your practice. Using a replicable trainable process improves the consistency of treatment your patients see in the practice. It’s better for the patient and better for the business.

FYZICAL WEBINAR: BALANCE - The Differentiator that Tilts the Profit Scale

4. Reduce Expenses

Good news! You need more knowledge than equipment to treat balance patients. Balance brings in business without the high price tag of some other therapy equipment.

Train your PTAs to treat balance. FYZICAL has the number one balance and vestibular program in the world. With FYZICAL’s proprietary, cutting-edge program, both PTs AND PTAs become an effective part of the treatment process, which can reduce your labor costs and put you at the forefront of success. 

More than 10 million people go to the doctor for dizziness each year, but finding specialized balance therapy services can be difficult. The FYZICAL Balance Paradigm and a Sensory Mismatch Theory are two groundbreaking services only available at FYZICAL, giving our centers a significant competitive advantage.

FYZICAL' business model takes the guesswork out of running a business. To learn more about a new opportunity for private practice owners, and how to boost profits, increase referrals, find top personnel, improve your advertising and marketing and solve the reimbursement challenge, CLICK HERE.

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FYZICAL Resources For You:

The Investment Opportunity Guide

Funding Your Physical Therapy Practice

The Physical Therapy Industry Report

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