Video is one of the hottest ways to market in today’s digital age. Although that may not be any surprise, what you may not know is that you don’t have to be an expert at videography to make great video content for your business.
If you have a smart phone, you can take nice-looking videos; if you have a computer, you can make simple edits to those videos to bump up it up a notch with text, effects, and more with any free video editing software.
Video saw a huge surge in popularity in 2016 and has quickly become one of the most preferred content forms among consumers. So, if you’re not already using video in your marketing strategy, you’re missing a big opportunity to reach your patients in a way they will enjoy.
Keep reading to find out how you can leverage video in your physical therapy marketing to:
- Delight your current patients
- Attract new patients
- Grow your brand
Social media is perhaps the easiest and most affordable place to start implementing video in your marketing strategy. Many of your existing patients and prospective patients are utilizing social media for their health and wellness information. They’re likely looking for helpful exercise demonstrations, nutrition tips and just general entertainment.
Start with the most obvious ideas you think your patients are looking for. For example, maybe that’s creating a series of exercise videos and share them with your audience. Don’t be afraid to ask your patients and followers what kind of exercises they would like to see or need help with! This sparks great engagement with your patients, and you’ll know you’re giving your audience what they want.
Your existing patients (who already like you) will love the additional health and wellness tips and potential patients will learn to trust you as the expert online – thinking of you when they need to make a PT appointment.
These videos are free to make and free to post! So, why not take advantage of this tool? If you need more assistance with the logistics of posting videos on specific sites (Facebook video vs. Instagram video), check out this helpful post from Sprout Social.
Your clinic website is a great place for video. Not only does video content boost your website’s SEO, it will also help you tell the story of your brand. A brand video should excite your audience, showing them how you can help them and what makes you unique from your competition.
People prefer watching video to reading, so you will be able to get a lot more information across to your website visitors through video. You can use video on your website to showcase your culture, your unique services, patient testimonials and more.
It’s important your website videos look professional. If your capabilities are limited, you should seek out a freelance videographer or production company. If you’re a small PT business with a limited budget, you can often find a local freelance videographer or even a student who will produce great work for you at a lower price. Just make sure you do your due diligence and see their history of work before making a commitment. Low-quality video will you do more harm than good, so make the investment to hire people with a solid portfolio of experience.
TV commercials are the most obvious form of video but the most expensive. However, if you have the budget for it, TV commercials are a great way to market your PT practice. Your commercials should be professional and full of energy. Visually stimulating and exciting commercials will set you apart from other PT clinics and grab your audience’s attention at home.
If you have particularly unique, highly sought-after services, you’ll want to showcase those services in your commercials. Real patient testimonials are also a great way to appeal to potential clients and establish your reputation. A well-executed TV campaign can increase your brand awareness, evals, visits and ultimately increase your revenue.
Videos are an important tool in effective physical therapy marketing strategy, and you don’t have to be a pro to get started. If you put time and energy into creating high-quality company videos, you will see positive results and feedback from your patients.
FYZICAL makes marketing even easier for our franchisees by providing a library of short, multi-use videos and other marketing resources through FYZICAL College. To learn more about FYZICAL franchise opportunities, check out our Resources page.