4 min read

Local SEO Best Practices For Physical Therapy Clinics

By Cindy Bercaw on April 18, 2022

Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.

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4 min read

Top 4 Physical Therapy Businesses in 2022

By Cindy Bercaw on March 21, 2022

In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.

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3 min read

Top 6 Health and Wellness Franchise Concepts in 2022

By Cindy Bercaw on March 7, 2022

The health and wellness franchise remains one of the most profitable business ventures of all time. More people are increasingly choosing to live a healthier life and consciously deciding to embrace better health and wellness.

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7 min read

Strategies For Success In Physical Therapy Private Practice

By Cindy Bercaw on February 28, 2022

FYZICAL Therapy & Balance Centers offers an exciting franchise opportunity for entrepreneurs, physical therapists, and current physical therapy practice owners. Our clinics provide a wide range of services that are in high demand, from physical therapy to balance and vestibular retraining, audiology, and more. Every day, we empower private practice owners to take control of their business and their life through knowledge, relationships, and support only available through FYZICAL. We believe that when you love your business, it's easy to love your life!

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4 min read

4 Strategies to Increase Productivity in Your Physical Therapy Practice

By Cindy Bercaw on February 21, 2022

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

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5 min read

Pros and Cons: Starting Your Own Physical Therapy Practice vs. Franchising Your PT Practice

By Cindy Bercaw on February 14, 2022

You have decided you want to open a physical therapy practice and you know you have options for getting started, how do you know what makes the most sense for you as a prospective business owner? Deciding which route to take can feel overwhelming, this article will detail the pros and cons of franchising vs. starting a physical therapy practice from scratch to help you make a more informed decision. 

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3 min read

Building Trust Through Patient Experience To Turn Patients Into Promoters At Your Physical Therapy Clinic

By Cindy Bercaw on November 22, 2021

Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.

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3 min read

How to Use Social Media for Inbound Marketing 2021: Physical Therapy Business

By Cindy Bercaw on November 15, 2021

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

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4 min read

Top 6 Marketing Best Practices for a Physical Therapy Business

By Cindy Bercaw on November 8, 2021

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

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2 min read

3 Important Reasons to Have Online Listings for Your Physical Therapy Business

By Cindy Bercaw on November 1, 2021

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

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5 min read

Physical Therapists: Telehealth & The Virtual Visit

By Cindy Bercaw on October 25, 2021

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

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3 min read

3 Compelling Ways Paid Social Ads Can Bring Business for PTs

By Cindy Bercaw on October 18, 2021

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

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