A grand opening event is the perfect way to introduce your physical therapy practice to your community. It’s a fun way to gather with influential people to increase awareness and create a positive reputation for your brand.
A TON of preparation goes into planning a physical therapy clinic grand opening. If you’re in the beginning stages of planning for your practice’s grand opening, keep reading for the best tips for a smashing event!
Invite the right audience
Of course, you should invite your friends, family and neighbors to join you for your grand opening, BUT, here are the main audiences you should focus on inviting to your event:
- Local companies that do direct business with you
- Potential clients
- Nurse Practitioners
- Physician Assistants
- Doctors office staff
- Workers' Compensation Case Managers
- Other PTs/PTAs/Rehab Aids if you are hiring
These people will impact your business the most. They may be huge referral sources if you play your cards right.
To create a buzz and get the word out about your grand opening, send out personalized invitations, create brochures, press kits, social media posts/ads and use good-old-fashioned word-of-mouth.
Cater with great food and drinks
You can’t have a great party without food and drinks, right? Book catering through a local restaurant of your choosing – you may want to keep the food on the healthier side (you are a health professional, after all).
Make sure to also provide a selection of both alcoholic and non-alcoholic beverages for your guests. For example, light beer, red and white wine, water and soda. The yummy food and drinks will guarantee the grand opening is comfortable and enjoyable for all.
You might consider booking local talent for your event too! Whether it’s a small acoustic duo or a DJ, music is a great way to get the crowd engaged and keep them around longer.
If possible, involve a celebrity in your event. If there is a local influencer/celebrity in your community, approach them about being involved in your grand opening. If they’re willing, have them speak at your event and interact with your guests. Not only will your guests love it, the celebrity is sure to bring a lot more attention to your grand opening.
Offer tours and show off your stuff!
So far it sounds like you’re planning a 40th birthday party, right? Even though music, food and drinks are essential to any event, you’ll need to keep the focus on you and your practice throughout the entire grand opening. Offer tours of your clinic and demonstrations of any special equipment or services you provide to show off your expertise. This will give your guests the chance to see what makes your practice special and decide if they want to send referrals your way.
Time is valuable. While some may be intrigued enough to support a new business and maybe catch some entertainment, food, drinks, you’ll increase attendance significantly if you can provide guests with added value of attending. Whether it is a free balance assessment, massage therapy, or free passes to fitness classes, be sure to offer something to those who took their time to see your center.
These five tips will help get you kicked off for a successful grand opening, however, there’s actually a lot more that goes into the pre-launch, launch and post-launch. If you’re not a professional event planner, it can be overwhelming.
FYZICAL College offers a step-by-step guide to planning and executing a grand opening for a physical therapy practice. FYZICAL members have access to support the entire way through to ensure they have the best grand opening event possible.
To learn more about FYZICAL College and gain access to these tools and support, schedule a call today with one of our FYZICAL Advisors.