Cindy Bercaw

Cindy is a rock star content writer for FYZICAL Therapy & Balance Centers. Like a courier of knowledge, neither snow nor rain nor heat nor gloom of night will prevent her from sharing everything you could possibly need to know about succeeding in the business of physical therapy private practice. Cindy maintains a reputation for the imaginative. Recognized as a creative problem solver and divergent thinker, she brings her unique skill set to FYZICAL by helping physical therapists access business knowledge that is designed to help them succeed. She is the lead copywriter for Successful Outcomes Magazine, a publication dedicated to physical therapy private practice owners.

Recent Posts

3 min read

Which Physical Therapy Outcome Tools Should I Be Using?

By Cindy Bercaw on August 16, 2021

While it's important for a physical therapist to have good verbal communication with a patient, it's essential not to rely too heavily on verbal cues from patients when determining their actual level of progress. It's not uncommon for patients to over or underestimate their progress, depending upon whether they want to minimize their pain and discomfort, or whether they are actually able to do more, but are afraid to do so out of fear of risking further injury or for other reasons.

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3 min read

5 Ways to Increase Patient Volume in Your Physical Therapy Practice

By Cindy Bercaw on August 11, 2021

Retaining and attracting clients is a challenge that all businesses are faced with. It’s no different in the physical therapy industry. Patient volumes can fluctuate for a variety of reasons, but there are ways for you to take control of your clinic growth and create opportunities through proven business development and marketing practices

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4 min read

A Physical Therapist’s Guide to Attracting More Patients Using the Internet

By Cindy Bercaw on August 2, 2021

Good marketing is vital for the growth of practices in the medical/healthcare industry. Following the high rise of internet usage, many patients now use the internet to find healthcare providers, including physical therapists. In fact, 5% of all Google searches are health related.

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3 min read

Business Metrics You Should Track in a Physical Therapy Business

By Cindy Bercaw on July 12, 2021

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

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4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on July 8, 2021

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

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3 min read

Treat Balance and Vestibular Patients Effectively [2021]

By Cindy Bercaw on June 30, 2021

The FYZICAL Balance Paradigm 

The road to recovery for balance and vestibular issues can be long, arduous, and often frustrating – for a clinician or patient! Physical therapists are seeing the amount of time spent with patients shortening and reimbursements decreasing at the same time. There is a heightened sense of importance to isolate the root cause and get to the point quickly in treatment. FYZICAL has become known for being the balance expert due to its evidence-based approach to treating people who experience vestibular and balance issues. The problem historically is that there hasn’t been much in the way of peer-reviewed literature to guide treatment, and the treatments outlined are more of a ‘one-size fits most’ approach.

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3 min read

3 Physical Therapy Trends & Strategies for 2021

By Cindy Bercaw on June 29, 2021

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

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4 min read

Physical Therapy Marketing: What is a Physician Liaison?

By Cindy Bercaw on June 16, 2021

A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.

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3 min read

Multi-Unit Business Opportunity with Multiple Revenue Streams

By Cindy Bercaw on June 15, 2021

FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.

FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.

Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.

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6 min read

FYZICAL Therapy & Balance Centers Gears Up to Open 80 New Locations in 2021

By Cindy Bercaw on June 10, 2021

Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series

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3 min read

5 Technology Trends Influencing the Physical Therapy Industry

By Cindy Bercaw on June 7, 2021

Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.

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3 min read

Increasing Cash-Based Sales in Your PT Practice - [3 Tips for 2021]

By Cindy Bercaw on April 22, 2021

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

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