Marketing your physical therapy practice can be an enormous hassle – maybe you don’t have enough time, or resources, or both! You may have found this article by searching for ‘how to market your physical therapy clinic’ or looking for, ‘easy ways to market my physical therapy practice’, the truth is no physical therapist has enough time in their day to cover all the ways in which they could successfully market their practice, we understand it’s overwhelming to begin the process.  

Now is the Time to Invest in a Healthcare Franchise

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. Now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises.

Many physical therapists (and other wellness business owners) are so focused on helping others, they aren’t able to apply the same amount of attention towards marketing their practices. However marketing your physical therapy business is the best way to grow and help reach more patients. In this blog, learn more about how marketing can help businesses like yours, and get a sneak peek at some of the services FYZICAL provides our members.

Opening a physical therapy practice of your own is easier than ever when you partner with FYZICAL. Starting out in the physical therapy industry can be challenging when you’re not sure where to get started. Not only are new physical therapists (PTs) still establishing a client base and reputation, they often must do so while working for someone else. Whether you’re part of a hospital system or are simply working in another PT’s practice, this can bring challenges like a lack of flexibility and limited income.

Are you ready to get serious about growing your physical therapy business? The physical therapy industry is booming, with a higher demand than ever for qualified practitioners. However, many physical therapists have found their business growth has stagnated, even though they offer quality care. That’s where FYZICAL comes in: we can help you increase your business without sacrificing any control as an independent practitioner! Learn how below.

Balance therapy services are important to physical therapy clinics everywhere. There’s a huge demand for balance therapy – more than 10 million people each year see a doctor because of dizziness. However, balance patients are often shuffled from doctor to doctor without ever truly resolving their ailment. Furthermore, many balance clinics are unable to treat complex vestibulopathies, leaving many people without any treatment options.

On Saturday, our franchise development team hosted a webinar for private practice owners who are interested in looking at the future of physical therapy and how they could improve their own practices while working against a growing list of industry challenges. While we typically host this event in person with a large crowd, the recent global pandemic COVID-19 had us rethinking our process in early March.  Our team at FYZICAL wanted to take this challenge and turn it into an opportunity to offer this key industry knowledge on a broader, more accessible scale for a larger number of physical therapy private practice owners.  The no-brainer solution was to turn this into a virtual event.  

Cancellations and no-shows can destroy your practice if you don’t get a handle on them, but luckily there is a simple solution to decreasing your cancellation and no-show rates.

Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO

The US Senate Select Committee on Aging recently released a new report on falls prevention – bringing forth facts on the elderly population at risk, the macro and micro impacts of falls and the necessary steps to increase fall prevention in the US.

Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!

Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.

Step 2: Budget
Augment your plan to fit your budget.

Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!

Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!

Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!

Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?

Step 7: Revise
Modify the plan based on your observations and experiences during review.

If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.

To learn more about marketing vehicles that move the message - and actually work - click here!