FYZICAL Blog

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. The physical therapy industry is a highly fragmented market with around 38,000 outpatient physical therapy clinics throughout the U.S. and no clear industry leader. Dominant industry players own less than 21% of the total market share combined.

Demand for physical therapy services is increasing exponentially, with American's growing desire to live active lifestyles, and the aging population of the largest generation in history - more than 10,000 people turn 65 every day, plus the critical demand for non-opioid paint relief alternatives, it's easy to see why the demand for physical therapy is sharply increasing.

If you're considering a franchise opportunity in the healthcare space, now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises. 

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

FYZICAL Therapy & Balance Centers Is One of Just 50 Franchise Companies to Be Recognized for Strong Financial Performance and High Franchisee Satisfaction, named to Franchise Business Review's List of Most Profitable Franchises 

Sarasota, Florida, October 1, 2021 – FYZICAL Therapy & Balance Centers was identified by independent research firm, Franchise Business Review, as being one of just 50 franchise brands to be named an award-winning franchise in its 2021 report on the Most Profitable Franchises.

Being a manager means every day is a new adventure. With a myriad of responsibilities, a physical therapy manager can often get lost in putting out fires. However, the best managers can quickly pivot and refocus on the qualities that make for an effective manager and a thriving physical therapy practice. Here are seven tips to becoming a better manager in your physical therapy practice: