The following story is from Dr. Morgan Hinds, Clinical Director at Bonita Springs FYZICAL.

A new research study recently published in the Ear, Nose & Throat Journal reveals that balance therapy benefits patients of all ages – even up to 99 years old.

Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.

As a private practice owner, not only do you have to worry about the health of your patients, but also business metrics and financial numbers that measure the health of your business.

It’s no secret that new grads in physical therapy are experiencing crippling student loan debt (as many other new grads are as well). Your staff physical therapists are all likely stressing over their student loan debt and looking for ways to pay it off quickly.

Exciting news!

Usually, FYZICAL blog posts are focused on helping you with your daily challenges in private practice and offering insight into industry trends. Today, we’re taking a break to think a little more… big picture.

The worst thing your patients can do during their physical therapy plan of care is quit before completion. When patients miss appointments or drop out of therapy completely, they often don’t get better. Some even get worse.

Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.

At FYZICAL, we pride ourselves in providing great physical therapy blogs that are short and sweet but pack a ton of helpful information. No matter the topic or challenge you want to address, you can usually find expert insight on our blog page.

In physical therapy, private practice owners are typically also treating physical therapists. Meaning, they’re healers first and foremost, and they’re also managers, leaders, trainers, marketers, receptionists, etc., etc.

All it takes is a quick Google search to figure out what the average wage or salary is for physical therapists in your state. There are many factors that play into this number, and it has a pretty big impact on your business.