4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on June 6, 2022

If you’re just starting your company's social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access to patients and engaging patients between and after sessions.

Continue Reading
4 min read

Top Four Channels for Physical Therapy Clinic Marketing

By Cindy Bercaw on May 16, 2022

If marketing your physical therapy practice seems overwhelming, you are not alone. For many private practices, the easy part is caring for patients, the hard part is putting yourself out there and in front of prospective patients. They don't necessarily teach marketing in physical therapy school, and the way the healthcare industry markets itself has changed dramatically over the years.

Continue Reading
4 min read

4 Things You Need in Your Practice to Improve Patient Experience

By Cindy Bercaw on May 9, 2022

Patient experience is something that is often overlooked. Typically, the clinics with the most patients walking through the doors are more focused on patient experience than referrals.

Continue Reading
3 min read

Why You Have Gaps in Your Schedule and How to Fill Them

By Cindy Bercaw on May 2, 2022

Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

Continue Reading
3 min read

3 Physical Therapy Trends & Strategies for 2022

By Cindy Bercaw on May 2, 2022

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

Continue Reading
4 min read

5 Tips to Hire and Staff Your Physical Therapy Practice

By Cindy Bercaw on April 25, 2022

Physical therapy has always been one of healthcare’s most in-demand fields. In 2020, physical therapists – especially the most experienced and talented among them – could handpick their employers. Just two short years later and it has become harder and harder to find and recruit the right employees to staff your practice. If you're having difficulties trying to find staff for your clinic, here are five tips that can help you!

Continue Reading
4 min read

Local SEO Best Practices For Physical Therapy Clinics

By Cindy Bercaw on April 18, 2022

Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.

Continue Reading
7 min read

Invest In a Healthcare Franchise: Massage Therapy vs. Home Health Care vs. Physical Therapy

By Cindy Bercaw on April 11, 2022

Growing industries offer the most rewarding investment opportunities. Healthcare is an integral aspect of human life, and demand for healthcare services continues to rise. The average American spends about $12,530 annually on healthcare, and national expenditure is projected to grow from about $4.1 trillion in 2020 to more than $6.2 trillion by 2028.  

Continue Reading
9 min read

8 Ways to Generate More Referrals to Your Physical Therapy Business

By Cindy Bercaw on April 4, 2022

Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice! 

Continue Reading
6 min read

Multi-Unit Ownership: Build a Physical Therapy Empire

By Cindy Bercaw on March 28, 2022

Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO!

Building a multi-unit physical therapy business is a dream of many, but a reality of few. According to WebPT’s The State of Rehab Therapy 2021 Report, only 14.9% of practice owners surveyed own 10+ locations. Most private practice owners just own a single location, however, the physical therapy industry is ripe with opportunity to change this trend. Read on to learn more about multi-unit ownership in the physical therapy industry.

Continue Reading
4 min read

Top 4 Physical Therapy Businesses in 2022

By Cindy Bercaw on March 21, 2022

In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.

Continue Reading
3 min read

Open a Cash-Based Physical Therapy Practice: 5 Things to Consider

By Cindy Bercaw on March 14, 2022

If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.

Continue Reading

Free Educational Webinars

Learn More About Franchise Ownership Opportunities with FYZICAL Therapy & Balance Centers