FYZICAL Blog

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

The FYZICAL Balance Paradigm 

The road to recovery for balance and vestibular issues can be long, arduous, and often frustrating – for a clinician or patient! Physical therapists are seeing the amount of time spent with patients shortening and reimbursements decreasing at the same time. There is a heightened sense of importance to isolate the root cause and get to the point quickly in treatment. FYZICAL has become known for being the balance expert due to its evidence-based approach to treating people who experience vestibular and balance issues. The problem historically is that there hasn’t been much in the way of peer-reviewed literature to guide treatment, and the treatments outlined are more of a ‘one-size fits most’ approach.

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.

FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.

FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.

Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.

Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series

Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.

Since 2015, about 50 US states have been direct access states, meaning that patients all over the US can freely choose which physical therapist they want to work with. They can do this without necessarily obtaining an initial physician referral. However, there's just one stumbling block to this freedom. 

There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega physical therapy corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:

Telemedicine is a way for health care providers to meet remotely with their patients through a video or phone call. Though the practice has been around for years, it’s become very popular during the covid-19 pandemic and has allowed many clinics to remain in business while social distancing measures were in place.

If you’ve been a private practice physical therapist for more than a few years, you likely know all the usual complaints from patients, but do you know the best solutions for those complaints? If you’re not actively resolving these issues, you’re running the risk of more patients dropping out of therapy.