On Saturday, our franchise development team hosted a webinar for private practice owners who are interested in looking at the future of physical therapy and how they could improve their own practices while working against a growing list of industry challenges. While we typically host this event in person with a large crowd, the recent global pandemic COVID-19 had us rethinking our process in early March.  Our team at FYZICAL wanted to take this challenge and turn it into an opportunity to offer this key industry knowledge on a broader, more accessible scale for a larger number of physical therapy private practice owners.  The no-brainer solution was to turn this into a virtual event.  

Cancellations and no-shows can destroy your practice if you don’t get a handle on them, but luckily there is a simple solution to decreasing your cancellation and no-show rates.

Multi-unit ownership and growth insights from FYZICAL’s own franchisees and CEO

The US Senate Select Committee on Aging recently released a new report on falls prevention – bringing forth facts on the elderly population at risk, the macro and micro impacts of falls and the necessary steps to increase fall prevention in the US.

Consistent and organized marketing is key to growing your physical therapy business. You should be marketing to both consumers and physicians to achieve your goals, but it all starts with a plan! Physical therapy marketing is like working out - getting into a fitness routine takes time. Once you’re in it, it’s easier to stay consistent. Let’s get down to basics and explore the seven steps to take your marketing from good to great!

Step 1: Plan
Objective: What do you want to accomplish?
EXAMPLE: Diversify our referral network so we are not reliant on a handful of physicians for our referral business.
Goal: Where do you want to be?
EXAMPLE: No more than 15% of our referrals should come from any one group.
Strategy: How do you plan to get there? EXAMPLE: Find physicians or practices that have not referred to our practice.
Tactic: What actions will you take now? EXAMPLE: Use Google to create a list of practices within a 10-mile radius and identify who has not referred to us before. Create a 10-day visit route so that each target is visited every other week for three months.

Step 2: Budget
Augment your plan to fit your budget.

Step 3: Timeline
Determine if the plan will succeed within your determined timeline. If not, you must revise the plan or recruit help!

Step 4: Metrics
What does good look like?
Goal: Your goal should set the benchmark for success. If your goal is to set up three meet and greets with physicians in 30 days, that’s what “good” looks like!
• You get what you INSPECT not what you EXPECT.
• You will have to test, test and test again.
• What worked before may not work now. What didn’t work before may work now. Whatever is working will eventually stop working, or take a break and pick back up again.
• Tweak, edit and optimize. Rinse and repeat!

Step 5: Communication
Share with your WHOLE TEAM, this should not be a secret!
Get your team behind the plan: For example, one of your marketing campaigns may be email based. If your client care specialist (front desk) knows that email collection is a point of focus they can be effective in gathering more. If they don’t
know, they can’t help! Put the plan into action!

Step 6: Review
• Plan annually.
• Review quarterly, monthly, weekly, or even daily depending upon the
tactics used.
• Ask yourself are we on target? What is working? What is not working?

Step 7: Revise
Modify the plan based on your observations and experiences during review.

If you can solidify these seven steps and stick with your plan, your physical therapy marketing will produce greater results. FYZICAL offers numerous tools and best practices to help.

To learn more about marketing vehicles that move the message - and actually work - click here!

This year for National Physical Therapy Month and PT Day of Service, FYZICAL is teaming up with National Charitable Partner, Meals on Wheels! Meals on Wheels envisions an America where all seniors, “live nourished lives with independence and dignity.” Similarly, FYZICAL empowers individuals to take control of their recovery and wellness through direct access to physical therapy, balance/dizziness protocols and healthy lifestyle products and services. We are both committed to helping seniors live healthy, active lifestyles. With these aligned visions of a healthier future for all, our organizations are setting out to strengthen communities all over the United States.

According to the National Council on Aging, falls are the leading cause of fatal and non-fatal injuries for older adults, and falls generate astronomical economic and personal healthcare costs. That’s why FYZICAL aims to prevent future falls by providing premier balance therapy.

Pelvic health was once an uncommon specialty in physical therapy, but that’s changing in the industry as the barriers that once existed are being broken down by innovative physical therapists.

Being a great physical therapist doesn’t always make a great physical therapy practice – unless you’re managing your practice like a business. There are two sides to every physical therapy practice: the clinical and the business.

Since every state has some level of direct access, you’re now in the driver’s seat when it comes to attracting new patients. Attracting direct access patients has its benefits:

In the spirit of Independence Day approaching, let’s celebrate all the reasons we love private practice! Although there are a million reasons why it’s great to be an independent practice owner, here are the four biggest reasons to celebrate:

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.