Cindy Bercaw

Cindy is a rock star content writer for FYZICAL Therapy & Balance Centers. Like a courier of knowledge, neither snow nor rain nor heat nor gloom of night will prevent her from sharing everything you could possibly need to know about succeeding in the business of physical therapy private practice. Cindy maintains a reputation for the imaginative. Recognized as a creative problem solver and divergent thinker, she brings her unique skill set to FYZICAL by helping physical therapists access business knowledge that is designed to help them succeed. She is the lead copywriter for Successful Outcomes Magazine, a publication dedicated to physical therapy private practice owners.

Recent Posts

3 min read

How to Use Social Media for Inbound Marketing 2021: Physical Therapy Business

By Cindy Bercaw on November 15, 2021

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

Continue Reading
4 min read

Top 6 Marketing Best Practices for a Physical Therapy Business

By Cindy Bercaw on November 8, 2021

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

Continue Reading
2 min read

3 Important Reasons to Have Online Listings for Your Physical Therapy Business

By Cindy Bercaw on November 1, 2021

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

Continue Reading
5 min read

Physical Therapists: Telehealth & The Virtual Visit

By Cindy Bercaw on October 25, 2021

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

Continue Reading
3 min read

3 Compelling Ways Paid Social Ads Can Bring Business for PTs

By Cindy Bercaw on October 18, 2021

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

Continue Reading
3 min read

Top 5 Reasons Physical Therapy Practice Owners Join FYZICAL

By Cindy Bercaw on October 11, 2021

If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.

Continue Reading
2 min read

Should I Hire a Physical Therapy Consultant?

By Cindy Bercaw on October 4, 2021

As a busy physical therapy practice owner – treating full time and managing a business – you may be searching for solutions to make your day a little easier.

Continue Reading
2 min read

FYZICAL Therapy & Balance Centers Named Most Profitable Franchise 2021

By Cindy Bercaw on October 1, 2021

FYZICAL Therapy & Balance Centers Is One of Just 50 Franchise Companies to Be Recognized for Strong Financial Performance and High Franchisee Satisfaction, named to Franchise Business Review's List of Most Profitable Franchises 

Sarasota, Florida, October 1, 2021 – FYZICAL Therapy & Balance Centers was identified by independent research firm, Franchise Business Review, as being one of just 50 franchise brands to be named an award-winning franchise in its 2021 report on the Most Profitable Franchises.

Continue Reading
3 min read

7 Ways to Be a Better Manager in Your Physical Therapy Practice

By Cindy Bercaw on September 27, 2021

Being a manager means every day is a new adventure. With a myriad of responsibilities, a physical therapy manager can often get lost in putting out fires. However, the best managers can quickly pivot and refocus on the qualities that make for an effective manager and a thriving physical therapy practice. Here are seven tips to becoming a better manager in your physical therapy practice:

Continue Reading
2 min read

How Much Do Physical Therapists Make? [2021]

By Cindy Bercaw on September 20, 2021

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

Continue Reading
2 min read

5 Ways to Increase Revenue in Your Physical Therapy Clinic

By Cindy Bercaw on September 7, 2021

Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

Continue Reading
3 min read

How Hiring Physical Therapy Assistants Can Make Your Practice More Efficient

By Cindy Bercaw on August 23, 2021

Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants (PTAs) can take on patients and bring revenue into your clinic at a lower cost.

Continue Reading

Free Educational Webinars

Learn More About Franchise Ownership Opportunities with FYZICAL Therapy & Balance Centers