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FYZICAL Blog

Cindy Bercaw

Cindy is a rock star content writer for FYZICAL Therapy & Balance Centers. Like a courier of knowledge, neither snow nor rain nor heat nor gloom of night will prevent her from sharing everything you could possibly need to know about succeeding in the business of physical therapy private practice. Cindy maintains a reputation for the imaginative. Recognized as a creative problem solver and divergent thinker, she brings her unique skill set to FYZICAL by helping physical therapists access business knowledge that is designed to help them succeed. She is the lead copywriter for Successful Outcomes Magazine, a publication dedicated to physical therapy private practice owners.

Recent Posts

2 min read

Financial Planning for Your Practice with Physical Therapy Performance Metrics

By Cindy Bercaw on Jan 21, 2021 9:30:00 AM

Physical therapy performance metrics help you identify where your practice is performing best and where it needs to grow. Whether you currently run a practice on your own or are thinking of investing in one, paying close attention to performance metrics is a surefire way to keep your business on the right track. At FYZICAL, we specialize in the business side of physical therapy, and we work with our partners to analyze their practices’ performance metrics. Get a sneak peek at some of the things we watch for.

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2 min read

What You Get for Your Investment in the FYZICAL Low-Cost Fitness Franchise Opportunity

By Cindy Bercaw on Jan 14, 2021 11:45:00 AM

Are you scoping out low-cost fitness franchise opportunities? FYZICAL might not specifically come to mind when you think of a fitness brand, but physical therapy and health and wellness are our specialties. We work with our investment partners to build up unique clinics that provide services to meet the demand in the communities they serve. We provide them with proven systems and ongoing support to help them see optimal results and a strong return on their investment.

Best of all, the investment you make in one of our locations includes virtually everything you’ll need to get up and running. When you contact us, we’ll generate a tailored estimate that reflects the area you’ll decide on and the services you’ll offer. See what the investment in our low-cost fitness franchise opportunity gets you.

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2 min read

Is Now a Good Time to Invest in Healthcare? 3 Reasons Why It’s the Perfect Time

By Cindy Bercaw on Jan 12, 2021 3:15:00 PM

Are you wondering: “Is now a good time to invest in healthcare?” At FYZICAL, we believe that there’s never been a better time. Our brand has enjoyed rapid growth in recent years, and the strong demand for our services has led to hundreds of FYZICAL practices popping up across the U.S. Here, we’ll share a few of the strongest reasons that we believe now is the best time to break into the industry.

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2 min read

Breaking Down the Booming Physical Therapy Industry Growth Rate

By Cindy Bercaw on Jan 7, 2021 4:00:00 PM

The rise in the physical therapy industry growth rate demonstrates that now is a great time to break into our $34 billion industry. It’s projected to continue growing by about 6.2% per year through 2023. There are numerous reasons for this growth, which we’ll outline below. If you’re thinking of investing in the medical field, these are several reasons to consider the physical therapy industry.

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2 min read

How to Open a Physical Therapy Practice of Your Own

By Cindy Bercaw on Jan 5, 2021 8:00:00 AM

Are you considering starting your own physical therapy practice? If you’re a new physical therapist, this process can seem daunting. There’s a lot to consider, from finding a location to purchasing equipment to building a client base. Many new physical therapists put this off because they’re intimidated by the idea of being in business for themselves and by themselves. FYZICAL presents a unique solution to this challenge. We have years of experience in running physical therapy clinics and are committed to guiding new practitioners through the process of opening their practices. Learn about some of the most valuable support we provide.

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2 min read

2021 Physical Therapy Changes & Trends to Look Forward To

By Cindy Bercaw on Dec 31, 2020 2:00:00 PM

FYZICAL’s business model is the future of the physical therapy profession. We work with dedicated partners to open and operate thriving practices across the country. One of the many ways we support them is by keeping our finger on the pulse of industry trends, and we think that 2021 physical therapy changes will be instrumental for our brand. The major trend shifts below make it easy to see why there’s never been a better time to invest in a physical therapy practice of your own.

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2 min read

FYZICAL Isn't Like Other Health and Fitness Franchises

By Cindy Bercaw on Dec 29, 2020 9:00:00 AM

If you’re considering investing in a health and fitness franchise, you’ve probably been looking into gyms. No question that opening a gym is a great way to break into the industry, with the potential for new investors to stake their claim. Nevertheless, there’s lots of competition in the gym industry, both from brick and mortar and “workout at home” companies. FYZICAL, on the other hand, has a considerable edge. There’s far less competition in the physical therapy space, and the demand for our services is high. Learn more about how FYZICAL stands out from the typical health and fitness franchise.

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2 min read

Why Referral Management Matters When Running a Physical Therapy Clinic

By Cindy Bercaw on Nov 30, 2020 4:30:00 PM

If you’re running a physical therapy clinic of your own, you might wonder what value a brand like FYZICAL Therapy & Balance Centers franchise could possibly bring to your business. At FYZICAL, we want to help all of our members maintain their independence as private practice owners while providing them with support systems that can help save them valuable time and money on operations while increasing their bottom line. One such system is our referral management program. If you’re already running a physical therapy clinic, you know that referrals are a crucial part of your business. They connect you with many of your patients and having reliable referral sources is the key to clinic growth. In fact, one-third of all medical patients in the U.S. are referred to a specialist each year. Read on to learn more about FYZICAL’s referral management program and how it can help physical therapy private practices to grow.

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2 min read

Are Healthcare Franchises Profitable?

By Cindy Bercaw on Nov 30, 2020 1:46:21 PM

They Can Be When You Adopt Our Winning System in Your Practice

If you’re a physical therapist considering adopting FYZICAL’s proven business systems, you might be asking yourself: “Are healthcare franchises profitable?” After all, you don’t want to sacrifice your independence to become part of a franchise system that’s ineffective. The truth is, FYZICAL is a lot more than a healthcare franchise; there is a wide range of physical therapy, balance, and audiology services in addition to fitness and sports rehab opportunities. Our model has been proven to work because we help practitioners just like you to add new revenue streams to their businesses, and we assist in streamlining business operations to help them save money and use their budgets more effectively.

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5 min read

Take the Hassle Out of Marketing Your Physical Therapy Practice with the Ultimate Physical Therapy Practice Marketing Toolkit

By Cindy Bercaw on Nov 3, 2020 10:47:13 AM

Marketing your physical therapy practice can be an enormous hassle – maybe you don’t have enough time, or resources, or both! You may have found this article by searching for ‘how to market your physical therapy clinic’ or looking for, ‘easy ways to market my physical therapy practice’, the truth is no physical therapist has enough time in their day to cover all the ways in which they could successfully market their practice, we understand it’s overwhelming to begin the process.  

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3 min read

The Top 5 Healthcare Franchises

By Cindy Bercaw on Oct 19, 2020 11:20:17 AM

Now is the Time to Invest in a Healthcare Franchise

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2 min read

Top 5 Physical Therapy Franchises in America

By Cindy Bercaw on Oct 15, 2020 1:51:31 PM

Physical therapy is a 34-billion-dollar industry that is expanding with a growth rate of nearly 7% annually. The total market is forecast to reach $45.7 billion by 2023. Now is the time to examine which franchise model is right for you. Here are 5 concepts that are quickly emerging as the industry leaders in physical therapy franchises.

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