Cindy Bercaw

Cindy is a rock star content writer for FYZICAL Therapy & Balance Centers. Like a courier of knowledge, neither snow nor rain nor heat nor gloom of night will prevent her from sharing everything you could possibly need to know about succeeding in the business of physical therapy private practice. Cindy maintains a reputation for the imaginative. Recognized as a creative problem solver and divergent thinker, she brings her unique skill set to FYZICAL by helping physical therapists access business knowledge that is designed to help them succeed. She is the lead copywriter for Successful Outcomes Magazine, a publication dedicated to physical therapy private practice owners.

Recent Posts

2 min read

How Much Do Physical Therapists Make? [2021]

By Cindy Bercaw on September 20, 2021

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

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2 min read

5 Ways to Increase Revenue in Your Physical Therapy Clinic

By Cindy Bercaw on September 7, 2021

Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

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3 min read

How Hiring Physical Therapy Assistants Can Make Your Practice More Efficient

By Cindy Bercaw on August 23, 2021

Hiring one or more physical therapy assistants is a great way to make your practice more efficient. In some states, physical therapy assistants (PTAs) can take on patients and bring revenue into your clinic at a lower cost.

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3 min read

Which Physical Therapy Outcome Tools Should I Be Using?

By Cindy Bercaw on August 16, 2021

While it's important for a physical therapist to have good verbal communication with a patient, it's essential not to rely too heavily on verbal cues from patients when determining their actual level of progress. It's not uncommon for patients to over or underestimate their progress, depending upon whether they want to minimize their pain and discomfort, or whether they are actually able to do more, but are afraid to do so out of fear of risking further injury or for other reasons.

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4 min read

5 Ways to Increase Patient Volume in Your Physical Therapy Practice

By Cindy Bercaw on August 11, 2021

Retaining and attracting clients is a challenge that all businesses are faced with. It’s no different in the physical therapy industry. Patient volumes can fluctuate for a variety of reasons, but there are ways for you to take control of your clinic growth and create opportunities through proven business development and marketing practices

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4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on July 8, 2021

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

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3 min read

3 Physical Therapy Trends & Strategies for 2021

By Cindy Bercaw on June 29, 2021

Regardless of the size of your physical therapy practice, here are three strategies will help you get ready for the next decade!

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4 min read

Physical Therapy Marketing: What is a Physician Liaison?

By Cindy Bercaw on June 16, 2021

A PHYSICIAN LIAISON can be the lifeblood of your practice, providing you a steady stream of referrals, representing your brand in the community, and helping you make better, more informed decisions on running your physical therapy practice.

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3 min read

Multi-Unit Business Opportunity with Multiple Revenue Streams

By Cindy Bercaw on June 15, 2021

FYZICAL has an exciting multi-unit business opportunity for qualified investors looking to break into the health and wellness space. We have hundreds of locations across the U.S. and have streamlined the process of opening and operating multiple physical therapy practices.

FYZICAL stands out in the industry because we support our partners in adding new lines of services to their practices. We’re able to build in services like audiology, balance, and even vestibular systems support. This helps our partners see stronger returns on their investments for many reasons.

Learn more about the value of leveraging multiple revenue streams in our multi-unit business opportunity.

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6 min read

FYZICAL Therapy & Balance Centers Gears Up to Open 80 New Locations in 2021

By Cindy Bercaw on June 10, 2021

Recession-resistant, essential business ranked No. 66 on Entrepreneur's 2021 Franchise 500 list and on the 2021 Inc. 5000 Regional Florida Series

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3 min read

5 Technology Trends Influencing the Physical Therapy Industry

By Cindy Bercaw on June 7, 2021

Physical therapy is a field that is forecast to grow steadily with market projections and growth expected to rise at 6.15% up to the year 2027. The industry, which is worth over $35 billion in the United States alone, has experienced a shift in different ways that have spiked a dynamic change on how physical therapy practitioners employ their skill. These changes are due to the recent trends that have affected how experts and professionals in physical therapy operate.

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3 min read

Increasing Cash-Based Sales in Your PT Practice - [3 Tips for 2021]

By Cindy Bercaw on April 22, 2021

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

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