3 min read

Building Trust Through Patient Experience To Turn Patients Into Promoters At Your Physical Therapy Clinic

By Cindy Bercaw on November 22, 2021

Running a physical therapy clinic is no simple feat. Beyond the physical therapy knowledge and experience you provide, it's essential to make sure that you consider every experience your patient has with your clinic, including the encounters leading up to and following their appointment. Building trust through patient experience is a continuous learning process that requires you to be considerate and intentional with how you run your business.

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3 min read

How to Use Social Media for Inbound Marketing 2021: Physical Therapy Business

By Cindy Bercaw on November 15, 2021

In this digital age where social media is present everywhere, physical therapy businesses need to leverage social media as part of their marketing strategy. Social media marketing is a way for innovative practices that want to improve their patient acquisition and business outreach. By promoting and publishing content on social media platforms that promote their practice services and affinity, they can enhance their inbound marketing efforts, increasing patient load, and decreasing marketing costs.

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4 min read

Top 6 Marketing Best Practices for a Physical Therapy Business

By Cindy Bercaw on November 8, 2021

Like any other business, a physical therapy business relies on its customers to earn revenue. Physical therapists market their practices to create brand awareness, build trust and maintain customer loyalty. There is stiff competition in the healthcare industry; your business will need to use excellent marketing strategies to attract and retain customers.

Here are the best marketing strategies to use for your physical therapy business:

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2 min read

3 Important Reasons to Have Online Listings for Your Physical Therapy Business

By Cindy Bercaw on November 1, 2021

As you run your practice (or plan to open one), you need to think about how to increase visibility online as much as possible for your potential physical therapy patients. Apart from your website, blogs, relevant content creation, and online ads, it's essential to have your business listed in online directories. Online business listings keep you relevant in today's medical marketplace and direct potential patients to your practice.

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5 min read

Physical Therapists: Telehealth & The Virtual Visit

By Cindy Bercaw on October 25, 2021

"What is Telehealth?" is a question that echoes throughout physical therapy clinics across the country. The truth is that telemedicine has been around for decades. Still, in the last five years, it has grown exponentially, and in many cases, is the first line of contact with a medical professional for patients seeking health care. The benefits of telehealth are copious; streamlined reimbursement, practice efficiency, reduced no-shows and cancellations – but the question remains, how does this form of patient visit fit into a physical therapy practice model?

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3 min read

3 Compelling Ways Paid Social Ads Can Bring Business for PTs

By Cindy Bercaw on October 18, 2021

Approximately 56% of the world's population uses social media, with an average user spending 2 hours 25 minutes on social platforms daily. A Physical Therapist (PT) can tap on the vast traffic and usage to assert brand dominance and gain additional business.

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3 min read

Top 5 Reasons Physical Therapy Practice Owners Join FYZICAL

By Cindy Bercaw on October 11, 2021

If you are a physical therapy practice owner, you know that reputation is everything. Having ties to a reputable, nationally recognized franchise elevates your clinic perception and gets you more business in the process. Partnering with FYZICAL has numerous benefits. Here are the top five reasons most physical therapy practice owners join the FYZICAL community.

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3 min read

7 Ways to Be a Better Manager in Your Physical Therapy Practice

By Cindy Bercaw on September 27, 2021

Being a manager means every day is a new adventure. With a myriad of responsibilities, a physical therapy manager can often get lost in putting out fires. However, the best managers can quickly pivot and refocus on the qualities that make for an effective manager and a thriving physical therapy practice. Here are seven tips to becoming a better manager in your physical therapy practice:

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2 min read

How Much Do Physical Therapists Make? [2021]

By Cindy Bercaw on September 20, 2021

Physical therapist salary can vary widely from state to state and is based on education and experience. Physical therapists can also make substantial income from being a traveling PT or by remaining hourly.

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4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on July 8, 2021

If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.

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3 min read

Top 5 Reasons Physical Therapy Private Practices Fail

By FYZICAL on May 17, 2021

There is no question, private practice has earned a reputation for providing the best in quality patient care, a major advantage over hospital systems. Yet, hospitals and mega physical therapy corporations account for 53% of market share in the US. Why are so many private practices unable to compete with hospitals and mega corporations? Here are 5 reasons:

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3 min read

Increasing Cash-Based Sales in Your PT Practice - [3 Tips for 2021]

By Cindy Bercaw on April 22, 2021

Retail sales in Physical Therapy: Is it ethical to recommend products AND “sell” them to your patients?

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