Fighting the Fall: How FYZICAL is Leading a National Movement for Balance and Fall Prevention

Every September, FYZICAL clinics across the country unite under one shared mission—to Fight the Fall, standing as one movement, one mission, and the trusted name in balance and fall prevention. 

Timed with National Falls Prevention Awareness Month, this nationwide initiative—developed in collaboration with VeDa (the Vestibular Disorders Association)—champions the importance of  FYZICAL’s proprietary Balance Program and the life-changing power of proactive care. From free community screenings to in-clinic events and educational outreach, FYZICAL franchisees turned awareness into action, transforming clinics into hubs of prevention, empowerment, and hope.

This year marked a defining moment for FYZICAL’s new systemwide Fight the Fall marketing campaign, a turnkey initiative designed to help every clinic elevate local engagement and strengthen its role as a community health leader.

The result was the most far-reaching Fight the Fall effort to date, uniting more clinics, engaging more communities, and reinforcing FYZICAL’s position as the nation’s leader in balance care.

Leading the Fight Before the Fall 

Before every fall, there’s a chance to prevent it. At FYZICAL Therapy & Balance Centers, that opportunity drives a nationwide mission: uniting clinics each year to Fight the Fall and champion balance awareness.

This year, in collaboration with the Vestibular Disorders Association (VeDA), the nationwide initiative, held during National Falls Prevention Awareness Month, shined a spotlight on FYZICAL’s proprietary Balance Program through a comprehensive, systemwide Fight the Fall marketing initiative: an all-inclusive playbook featuring localizable assets that allowed clinics to activate the movement locally through outreach, balance screenings, and educational initiatives.

The effort empowered clinics to engage their communities around the key factors that influence balance, the importance of early screening, and the life-changing results that come from taking action before a fall happens.

Across the country, FYZICAL clinics opened their doors to their communities with free balance screenings, interactive events, and hands-on education, all designed to raise awareness and inspire action.

Guests enjoyed coffee, donuts, and conversation while exploring engaging experiences like the Single Leg Stand Test, the Balance Obstacle Course featuring FYZICAL’s Safety Overhead Support (S-O-S) System, and the “Why I Stand” wall, where they shared personal stories of perseverance and prevention.

Each activity invited participants to see firsthand how FYZICAL’s approach to balance and mobility goes beyond therapy—it’s about education, connection, and community empowerment.

Together, these moments captured FYZICAL’s mission in action: empowering people to move better, live stronger, and fight the fall. 

Fighting a Silent Epidemic

The numbers don’t just tell a story—they reveal a reality that touches every family, every community, and every clinic we serve.  That’s why FYZICAL makes this mission personal.

• Every year, one in four adults over age 65 experiences a fall, often without warning and with life-changing consequences.
• Every 11 seconds, an older adult is treated in the ER for a fall.
• Every 19 minutes, an older adult loses their life to a fall-related injury.
• Nearly 3 million older adults are treated in the ER each year for fall-related injuries. 
• After a fall, the risk of falling again doubles. 

Falls are the leading cause of both fatal and nonfatal injuries among older adults, accounting for more than $67 billion in annual medical costs. Yet, many of these incidents are preventable through early detection, education, and balance therapy.

FYZICAL leads the fight against falls not only through awareness, but through innovation. Its commitment to advancing balance science has redefined what’s possible in rehabilitation and prevention.

As the creator of the industry’s #1 Balance and Vestibular Program worldwide, FYZICAL’s proprietary Balance Paradigm sets the national standard for fall prevention, leveraging advanced diagnostics, evidence-based therapy, and proven clinical outcomes to restore safety, confidence, and peace of mind.

The FYZICAL Balance Paradigm is a comprehensive, research-based framework for diagnosing and treating balance disorders. It differentiates FYZICAL from other therapy providers by focusing on each individual’s unique Sensory Strategy—how the brain integrates and prioritizes information from the vestibular, visual, and proprioceptive systems.

By personalizing care to each patient’s sensory profile, FYZICAL helps individuals recover faster, achieve lasting stability, and gain the tools to stay active, steady, and strong.

While FYZICAL leads the fight against falls year-round, each September the organization unites its entire network for Fight the Fall—a nationwide campaign centered on one shared mission: preventing falls before they happen and helping individuals move through life with freedom and mobility.

That shared commitment set the stage for a historic systemwide effort—one that redefined how FYZICAL engages its clinics, its patients, and its communities.

Igniting a Movement: Turning Awareness Into Action

This year’s Fight the Fall campaign was FYZICAL's most powerful yet—uniting more clinics, engaging more communities, and amplifying FYZICAL’s national leadership in proactive balance care.

The initiative also marked a significant milestone for the brand and its franchisees: the first-ever fully integrated Fight the Fall playbook, packed with strategic guides and ready-to-use assets designed to help clinics activate community outreach, drive engagement, and showcase FYZICAL’s leadership in balance and fall prevention.

"The 2025 Fight the Fall campaign was designed to do more than raise awareness; it was built to unite our entire FYZICAL network around a single, powerful mission: to advance balance awareness and prevent falls before they happen," said Cindy Savage, FYZICAL's Vice President of Marketing & Brand. 

"The 2025 Fight the Fall campaign was designed to do more than raise awareness; it was built to unite our entire FYZICAL network around a single, powerful mission: to advance balance awareness and prevent falls before they happen." 

- Cindy Savage, Vice President of Marketing & Brand, FYZICAL

“By creating a turnkey campaign that every clinic could activate locally, we gave franchisees the tools to bring balance awareness to their communities,” she said.

“Seeing nearly half of our system take part proves how deeply this message resonates, and demonstrates the power of a shared mission to advance balance care and safeguard independence in the communities we serve.”

Designed from the ground up by Savage and FYZICAL's Marketing team, the campaign equipped franchise owners with everything they needed to bring the mission to life: a comprehensive marketing bundle featuring detailed campaign execution guides, Physician Liaison and Clinical Care Specialist playbooks, and a robust library of downloadable assets.

These included localized social posts, email templates, event flyers, landing pages, in-clinic presentations, physician outreach tools, rack cards, screening tests, and the fan-favorite FYZICAL Flock pink T-shirts—all available through FYZICAL’s online marketing portal for seamless activation.

Franchisees also received step-by-step event guides, activation checklists, and interactive tools—including physician resources for the Single Leg Stand (“Flamingo”) Test and patient-focused activities like the “Why I Stand” Wall, where participants shared personal reasons for prioritizing balance—transforming awareness into interactive, community-centered engagement.

Supported by FYZICAL’s Marketing Department, Franchise Regional Consultants (FRCs), and Local Marketing Liaisons, franchise owners received expert guidance at every stage: from the national kickoff webinar to FRC-led update sessions featuring peer insights, best practices, and creative ideas shared by clinics nationwide. Together, these efforts provided continuous support from planning through local PR execution, making Fight the Fall not just a campaign, but a blueprint for systemwide success.

And the results spoke for themselves.

The campaign officially launched with a high-energy webinar viewed by 179 franchise partners, setting the tone for what became a month-long movement. T-shirts sold out within two weeks, décor and supplies flew off shelves, and clinics nationwide transformed their spaces into vibrant hubs of prevention, education, and hope.

Across the system, 104 franchise owner entities—spanning locations throughout the country and representing a broad network of clinics nationwide—downloaded and implemented the campaign materials, along with 39 company clinics.

In total, nearly half the entire franchise system came together to take a unified stand for balance care, a clear reflection of the brand's mission, strategic collaboration, and collective impact.

A Network United in Motion

The success of Fight the Fall wasn’t only measured in website downloads or webinar views; it was reflected in the creativity, collaboration, and passion FYZICAL franchisees brought to life within their communities.

"Having such a turnkey tool saved so much time and brainpower, so that we could focus on execution," said Benjamin Smith, Business Development Liaison, LRCA, CDP, FYZICAL Twin City Bangor.

"The professional branded materials and resources for every avenue made sure we didn’t get lost in the details and were actually able to get everything done prior to the month’s start," he said.

Across the country, clinics partnered with local gyms, banks, senior centers, YMCAs, wellness studios, and more to host Fight the Fall events that elevated awareness and strengthened community trust. Others presented at local Rotary Clubs and senior organizations, sparking conversations about balance, strength, and healthy aging.

At FYZICAL’s company-owned clinics, Balance Awareness Week culminated in dynamic workshops featuring vendor exhibitions, live demonstrations, interactive activities, and fall-risk assessments that drew exceptional community engagement.

Franchisees across the country echoed that same energy and enthusiasm, transforming Fight the Fall into meaningful, community-driven outreach.

"We saw Fight the Fall as an excellent resource that we could immediately leverage for our local benefit," said FYZICAL Twin City Bangor owners Bill & Karen Beane.

"The flamingo theme was fantastic (please keep this!!), the t-shirts were great, the VeDA tie-in was an excellent touch."

"We saw Fight the Fall as an excellent resource that we could immediately leverage for our local benefit."

-Bill & Karen Beane, Owners, FYZICAL Twin City, Bangor

In many markets, the excitement rippled through local communities, spreading awareness, inspiring media coverage, and bringing the conversation about fall prevention to the forefront.  

"As far as the campaign exposure is concerned, we couldn’t ask for better," said Smith. "We had at least four local media providers give us free media coverage for our overall campaign and event. It was by far the biggest support we have received from local media so far. The campaign was interesting; it’s an issue affecting so many older adults, and it had a charity tie-in (VeDA)."

"That’s a recipe for an easy story for the media."

Franchisees turned their clinics into destinations of movement, motivation, and hope, offering free balance screenings, guided walks, refreshments, expert talks, giveaways, and open houses.

Many went further by adding free balance classes, kids' activities, massage therapy, month-long Balance Club memberships, and donation drives supporting VeDA, as well as educating attendees on the close link between pelvic health and fall risk.

"The Fight the Fall campaign really helped us to leverage our signature specialty in our community," said Smith. "Nobody is doing fall prevention like we are, and it helped to reinforce our brand’s reliability when we launched such a professional campaign."

"The Fight the Fall campaign really helped us to leverage our signature specialty in our community. Nobody is doing fall prevention like we are, and it helped to reinforce our brand’s reliability when we launched such a professional campaign."

- Benjamin Smith, Business Development Liaison, LRCA, CDP, FYZICAL Twin City Bangor

Across every clinic was movement, literally and figuratively. Patients engaged in hands-on balance activities, explored interactive demonstrations, and shared what movement means to them.

The “Why I Stand” Walls were filled with messages like “I stand so I can dance,” “I stand to garden again,” and “I stand because I can now.”

Patients celebrated progress with “My Victory Pose” photos, filling clinics (and social feeds) with an explosion of pink and pride.

"One of the items we found online—and heaven knows, we were surprised by just how much cool flamingo stuff there is available for purchase in the world—was a child’s swim ring in the shape of a flamingo," said the Beanes. 

"Turns out, it’s the perfect size for grown-ups to wear as a hat!" 

"One of our fondest moments was when a patient whom we’ve always seen as solemn and serious—bordering on grumpy at times—decided he wanted to wear the flamingo hat in his celebration photo, they said.

"We were both surprised and delighted, and it reinforced just how well the theme and the campaign resonated with patients.'

The campaign sparked a nationwide wave of inspiration and unity across the FYZICAL network, energizing FYZICAL clinics nationwide and bringing the power of balance care squarely into the spotlight.

Living the Mission at Headquarters

The spirit of Fight the Fall came to life at the very heart of the organization: FYZICAL’s national headquarters in Sarasota, Florida, where the team turned mission into action.

Employees from every department participated in interactive activities that mirrored what clinics were doing nationwide, including Single Leg Stand assessments, balance and mobility demonstrations, and hands-on use of FYZICAL’s Safety Overhead Support (SOS) System.

The event blended education, engagement, and excitement, showcasing HQ’s commitment to the same message shared with communities across the country: fall prevention begins with awareness, and balance care saves lives..

By leading from within, FYZICAL Headquarters set the tone for a campaign that united clinics nationwide, demonstrating the power of collective purpose and the impact of living the mission every day.

This alignment between headquarters and the field reflected FYZICAL’s culture of collaboration and shared purpose.

Through these efforts, headquarters didn’t just promote the campaign; it celebrated it, reinforcing the shared mission that unites every FYZICAL location: to fight falls, preserve freedom of movement, and help people live stronger, safer, and more confident lives.

Balance, Impact, and Purpose

What began as an effort to educate and support patients about balance  grew into a national movement—bringing clinics, care teams, and communities together to champion balance health and prevent falls before they happen.

The campaign inspired patients, families, and local partners alike to take action through FYZICAL’s proprietary Balance Program and to see balance care as a cornerstone of lifelong stability.

Through Fight the Fall, FYZICAL reinforced the purpose at the heart of its brand—helping people move, live, and thrive with renewed confidence. Together, FYZICAL clinics aren’t just treating patients; they’re transforming lives, one steady step at a time.

“Fight the Fall empowered every clinic to become a voice for balance in their community,” said Savage.“

"When franchisees are equipped with the right tools and strategy, they don’t just promote a campaign; they advance a movement that changes lives.”