4 min read

Beginner’s Guide to Social Media for Private Practice Physical Therapy

By Cindy Bercaw on June 6, 2022

If you’re just starting your company's social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access to patients and engaging patients between and after sessions.

Continue Reading
4 min read

Top Four Channels for Physical Therapy Clinic Marketing

By Cindy Bercaw on May 16, 2022

If marketing your physical therapy practice seems overwhelming, you are not alone. For many private practices, the easy part is caring for patients, the hard part is putting yourself out there and in front of prospective patients. They don't necessarily teach marketing in physical therapy school, and the way the healthcare industry markets itself has changed dramatically over the years.

Continue Reading
3 min read

Why You Have Gaps in Your Schedule and How to Fill Them

By Cindy Bercaw on May 2, 2022

Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

Continue Reading
4 min read

Local SEO Best Practices For Physical Therapy Clinics

By Cindy Bercaw on April 18, 2022

Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.

Continue Reading
9 min read

8 Ways to Generate More Referrals to Your Physical Therapy Business

By Cindy Bercaw on April 4, 2022

Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice! 

Continue Reading
4 min read

Top 4 Physical Therapy Businesses in 2022

By Cindy Bercaw on March 21, 2022

In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.

Continue Reading
3 min read

Top 6 Health and Wellness Franchise Concepts in 2022

By Cindy Bercaw on March 7, 2022

The health and wellness franchise remains one of the most profitable business ventures of all time. More people are increasingly choosing to live a healthier life and consciously deciding to embrace better health and wellness.

Continue Reading
7 min read

Strategies For Success In Physical Therapy Private Practice

By Cindy Bercaw on February 28, 2022

FYZICAL Therapy & Balance Centers offers an exciting franchise opportunity for entrepreneurs, physical therapists, and current physical therapy practice owners. Our clinics provide a wide range of services that are in high demand, from physical therapy to balance and vestibular retraining, audiology, and more. Every day, we empower private practice owners to take control of their business and their life through knowledge, relationships, and support only available through FYZICAL. We believe that when you love your business, it's easy to love your life!

Continue Reading
4 min read

4 Strategies to Increase Productivity in Your Physical Therapy Practice

By Cindy Bercaw on February 21, 2022

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

Continue Reading
2 min read

5 Ways to Increase Revenue in Your Physical Therapy Clinic

By Cindy Bercaw on September 7, 2021

Since the end of 2021 is fast-approaching, you may need to increase your revenue to hit your annual goals or you plan to increase your revenue in 2022. Although there are so many things that contribute to your revenue growth, there are a handful of steps you can implement right now to get the ball rolling.

Continue Reading
3 min read

What are the Direct Access Laws in Your State?

By FYZICAL on June 1, 2021

Since 2015, about 50 US states have been direct access states, meaning that patients all over the US can freely choose which physical therapist they want to work with. They can do this without necessarily obtaining an initial physician referral. However, there's just one stumbling block to this freedom. 

Continue Reading
3 min read

Start a Physical Therapy Practice 5 Reasons to do it with FYZICAL

By Cindy Bercaw on April 6, 2021

Starting a physical therapy practice of your own is an exciting endeavor. If you've already done so, you probably love the independence, along with the rewarding feeling that goes along with helping others heal. However, running an independent practice comes with lots of challenges, and frequently, owners aren't able to earn as much as they should. That's where partnering to start a physical therapy practice with FYZICAL comes in handy! Check out five ways we can help your business to grow and thrive!

Continue Reading

Free Educational Webinars

Learn More About Franchise Ownership Opportunities with FYZICAL Therapy & Balance Centers