4 min read

Top Four Channels for Physical Therapy Clinic Marketing

By Cindy Bercaw on May 16, 2022

If marketing your physical therapy practice seems overwhelming, you are not alone. For many private practices, the easy part is caring for patients, the hard part is putting yourself out there and in front of prospective patients. They don't necessarily teach marketing in physical therapy school, and the way the healthcare industry markets itself has changed dramatically over the years.

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3 min read

Why You Have Gaps in Your Schedule and How to Fill Them

By Cindy Bercaw on May 2, 2022

Take a look at your schedule for the week, for the month. Do you have gaps? If you do, those gaps may become more frequent as time goes on—unless you find a way to fill them immediately.

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4 min read

Local SEO Best Practices For Physical Therapy Clinics

By Cindy Bercaw on April 18, 2022

Designing your physical therapy clinic's website to make sure it is capable of effectively meeting the needs of patients in your city and surrounding areas is an important step for your marketing strategy. Creating a strong SEO strategy increases the likelihood that the right people will see your website and that you will begin ranking higher on Google. For example, in 2022, 93.4% of our FYZICAL franchise clinics rank on page 1 of Google for 'Physical Therapy [city/near me]. To help you get started, here are five local SEO best practices for your physical therapy clinic to incorporate.

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7 min read

Invest In a Healthcare Franchise: Massage Therapy vs. Home Health Care vs. Physical Therapy

By Cindy Bercaw on April 11, 2022

Growing industries offer the most rewarding investment opportunities. Healthcare is an integral aspect of human life, and demand for healthcare services continues to rise. The average American spends about $12,530 annually on healthcare, and national expenditure is projected to grow from about $4.1 trillion in 2020 to more than $6.2 trillion by 2028.  

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9 min read

8 Ways to Generate More Referrals to Your Physical Therapy Business

By Cindy Bercaw on April 4, 2022

Scouring the internet searching for ways to increase your physical therapy patient referrals? We know these are the lifeblood of your clinic, so we’ve provided 8 tips on how to increase physical therapy client referrals for your private practice (some you’ve probably never heard of)! Read on if you want to know what you can start doing right now to generate more patient traffic to your practice! 

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4 min read

Top 4 Physical Therapy Businesses in 2022

By Cindy Bercaw on March 21, 2022

In 2018, the physical therapy industry was worth approximately $34.5 billion. As of 2022, it has grown to an impressive $40.1 billion dollar industry. Many physical therapy businesses offer services ranging from occupational, physical, speech, and audiology therapy. The industry's growth is due to advancements made, including increased direct access, the aging of the largest generation in history and the growing awareness of physical therapy's role in preventing short-term disabilities from becoming chronic. Physical therapy is proven to effectively alleviate pain in patients and reduce the need for opioid medications, as well as speed up the recovery of musculoskeletal injuries.

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3 min read

Open a Cash-Based Physical Therapy Practice: 5 Things to Consider

By Cindy Bercaw on March 14, 2022

If you’re considering opening a private physical therapy practice, you may be wondering if it’s better to have a cash-based practice.

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3 min read

Top 6 Health and Wellness Franchise Concepts in 2022

By Cindy Bercaw on March 7, 2022

The health and wellness franchise remains one of the most profitable business ventures of all time. More people are increasingly choosing to live a healthier life and consciously deciding to embrace better health and wellness.

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7 min read

Strategies For Success In Physical Therapy Private Practice

By Cindy Bercaw on February 28, 2022

FYZICAL Therapy & Balance Centers offers an exciting franchise opportunity for entrepreneurs, physical therapists, and current physical therapy practice owners. Our clinics provide a wide range of services that are in high demand, from physical therapy to balance and vestibular retraining, audiology, and more. Every day, we empower private practice owners to take control of their business and their life through knowledge, relationships, and support only available through FYZICAL. We believe that when you love your business, it's easy to love your life!

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4 min read

4 Strategies to Increase Productivity in Your Physical Therapy Practice

By Cindy Bercaw on February 21, 2022

The average person may think of being “productive” as getting a lot of things done during a workday or accomplishing certain daunting tasks. However, a physical therapist thinks of being “productive” a little differently—one may even cringe at the word.

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3 min read

8 Metrics You Should Track in a Physical Therapy Business

By Cindy Bercaw on January 31, 2022

Running a private physical therapy practice is like running any other business and requires monthly, quarterly and yearly reporting of metrics. Unfortunately, you probably didn’t get much business education while in PT school. Thank goodness for the internet, am I right?

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3 min read

Competition in Physical Therapy: How to Stand Out in the Crowd

By Cindy Bercaw on December 6, 2021

Private practice physical therapy is always in high demand, but there is still a great deal of competition.

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