As a private practice owner, not only do you have to worry about the health of your patients, but also business metrics and financial numbers that measure the health of your business.
1 min read
2 min read
Although there are many business metrics you should be tracking in your PT business, one in particular has a major effect on many aspects of your success: market share. It can be assumed that market share is the most important metric to track in all industries, because it reveals the effectiveness of any revenue generating efforts (i.e. marketing campaigns, branding initiatives, etc.).