Marketing is an absolute necessity for attracting new patients to your physical therapy practice, and it’s important for retaining existing patients, too. There are so many different ways to market your physical therapy practice, it’s OK to admit if you’re a bit overwhelmed. Between traditional marketing and digital marketing strategies, the possibilities are endless when it comes to ways you can reach your audience.
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According to APTA, all 50 states allow patients some level of direct access to treatment with a licensed physical therapist. However, the restrictions vary in each state, so it’s important as a private practice owner to be well-versed in the laws in your state.