Private practice physical therapy is always in high demand, but there is still a great deal of competition.
As a private practice owner, you are competing with major hospitals, PT corporations, and other private practice owners. Trying to stand out in a crowd of physical therapists can be frustrating.
Even if your schedule is full, competition is not something you can ignore. There may come a time when you lose some of your patients to a neighboring PT, or you may desire rapid growth of your business. If you want to retain your patients and continue growing your business, you must stay focused on staying ahead of your competition.
Here’s how to stand out in the crowd:
You’ve built relationships with your current patients, it’s important you see them through and follow up. Even after discharge, keep in touch with your patients in any way possible. This may include following up with a phone call, emailing an online survey, sending them notes or newsletters in the mail, and so much more.
If you give your patients a great experience and maintain the relationship you’ve created with them, they will be more likely to come back in the future if they need therapy again and they will most likely recommend you to their friends and family. Don’t underestimate these folks – they can be your biggest cheerleaders!
You should also ask for referrals from your previous patients and make sure they are easily available to view on your website. More than 60% of people will read online reviews before they make an appointment or a purchase decision so having positive reviews will tremendously improve your practice's image.
Selling the community on the value of your care is the key to standing out amongst all the other PTs in your community. You may have a specialty that others don’t, or perhaps your hours are more convenient for people with 9 to 5 jobs. Whatever sets you apart and makes you the best, tell people about it!
You can also showcase your skills and expertise by hosting events or educational seminars at your location or in your community. If you offer valuable tips and education on health and wellness, your community will trust your expertise over the next PT’s because they will have witnessed it for themselves.
Marketing should always be done consistently in a variety of avenues. Constant marketing will keep your business top of mind. People can’t come to you if they haven’t heard of you.
It’s all about sharing valuable content with your audience. Whether it’s through your website, social media, events, direct mail, physician liaison office visits or radio ads, provide important information about your services in a way that attracts positive attention. It’s all about reminding your audience that you’re there, and you’re the best!
You can do so many things to stand out, the best of which is to provide a severely under-treated specialty.
One way to guarantee you stand out in your community is by becoming an expert in balance and vestibular dysfunctions.
More than 10 million people go to the doctor for dizziness each year, but finding specialized balance therapy services can be difficult for this underserved population. FYZICAL has developed the proprietary FYZICAL Balance Paradigm and a Sensory Mismatch Theory, two groundbreaking services only available at FYZICAL, giving our centers a significant competitive advantage. The #1 Balance and Vestibular program in the world allows you to bring the "differentiator" to your market and be the premier leader in balance therapy.
With the enormous scale of this opportunity, you'll differentiate yourself from competitors and bring significant revenue to the traditional model of a physical therapy practice.
FYZICAL helps private practice owners market their physical therapy business, enabling you to convert more prospects to patients. Our business systems, clinical education, operational support, as well as our proprietary balance and vestibular protocols, provide a roadmap to help you take your physical therapy business to the next level. It's easier to reach your goals when you know the way! Contact us today to learn more.