2019 Resolutions to Rejuvenate Your Physical Therapy Business

Ah, the New Year. It’s a time of celebration and reflection… Which often leads to setting goals and resolutions for a better year than the previous. Most of us have the same personal goals to either lose weight, spend more time with our kids or save more money.

Do you also have resolutions for your physical therapy practice? You should! As long as you make a plan and stick to it, now is the time to determine what exactly you want to improve upon in your business in 2019.

Resolutions aren’t just for PT practices that are struggling – they’re for practices of all shapes and sizes. No matter how long you’ve been in business or how successful you are, there is always SOMETHING to improve upon. Even if you’re the best private practice owner in the whole country, chances are you could still be even better.

There are many different resolutions you could make to rejuvenate your PT business, and here are a few ideas to get you thinking:

Patient Care Resolutions

• Interact more frequently with patients and potential patients on social media
• Create and maintain a health and wellness blog
• Offer a new, helpful product or service patients want
• Host educational health seminars or talks in community X times in the year

Financial Resolutions

• Increase revenue by X% by the end of the year
• Increase cash sales by X% by the end of the year
• Increase collections by X% by the end of the year
• Increase referral conversions by X% by the end of the year
• Decrease appointment cancellations/no-shows by X% by the end of the year

Facility Resolutions

• Repaint clinic interior/exterior for fresh look
• Improve exterior of clinic by maintaining cleanliness and manicured landscaping
• Fix cracks in the walls, squeaky doors or leaks in the building and keep up with this maintenance
• Save $X for a clinic redesign in 2020

Management Resolutions

• Attract and maintain high quality clinical staff
• Listen more intently to employees and keep an “open door” policy
• Provide CEU funding and opportunities to clinical staff X times a year
• Reward employees with new, performance-based incentives monthly or quarterly
• Offer more coaching and feedback to employees weekly

All of these resolutions require a plan-of-action and dedication to accomplish. However, just focusing on one this year will have a positive impact on your PT business in 2019. It’s not too late to set those goals, so get to it!

Already have goals and resolutions set for the new year? Share with us in the comments below!