Looking for a New Way to Grow a Physical Therapy Practice
I discovered FYZICAL after receiving a letter offering new ideas about marketing my practice and creating new growth opportunities. I never imagined that simple letter would completely transform my business.
The letter was an invitation to a PT Revolution event in Las Vegas, NV. I did not explore anything about FYZICAL prior to signing up. I decided it was reasonable airfare to Las Vegas and if nothing else, this would be an excuse for a weekend away.
Why Growth Required a Different Approach to Running the Business
I was at a point in my business where I was focused ongrowth and I was searching for new ways to do this. My general philosophy was I was not growing my practice operating in the same fashion I always had, I was not meeting my goals, and I needed to seek new ways of thinking in order to achieve new heights in my business.
Seeing the FYZICAL Model in Action
The event I went to actually featured a tour of some FYZICAL centers, and I admit, I almost didn’t get on the tour bus the first day to go see the clinics just because I’m always leery about a dog and pony show.
Shockingly, this was the best part of my trip to Vegas—seeing other clinics and seeing similar patients to mine, but with new methods and ideas. At the presentation, there was a combination of new ideas – tracking numbers that I’d never thought mattered before–as well as ideas that very well meshed with my clinical practice.
It became easy to see that the culture of FYZICAL was the same as my culture, with a significantly more fine-tuned business approach.
Gaining Access to Business Resources, Education, and Support
Since joining FYZICAL, I now have resources I could not afford on my own, relationships across the country, and an eclectic range of bright minds completing the same journey with me.
From a knowledge standpoint, I have substantially increased my clinical knowledge, in addition to building an extensive business knowledge after attending FYZICAL Lab, my one-on-one strategic planning session, and our annual event, Brand Triumph.
Originally, I was a bit nervous about changing my name. Looking back at what I know today, being nervous was silly.
Moving From Reactive Decisions to a Clear Business Strategy
Before FYZICAL, I felt like a dog chasing its own tail. I was tracking a few data points, putting together some marketing pieces to get to doctors and patients while having minimal success with growth, but every time I tried something new, it was whatever I could come up with on my own during my down time at the clinic.
I was hopping from one idea to the next. Hiring help when it seemed busy, but not really knowing what defined “busy”. From a clinical standpoint, I was seeking out and trying to service all types of patients–whomever wanted to pay.
The Financial Growth of the Practice
2013: Our revenue was $239K
2014: Our revenue was $251K
2015: Our revenue was $324K
2016: Our revenue was $347K
2017: We are budgeted to do $443K
Using Data to Make Better Marketing and Staffing Decisions
Since joining FYZICAL, I have specific tracking in place to know thehealth of my business. My marketing plan is truly defined, and clinically, I have narrowed my focus to types of patients that fit my practice and make sense for business.
I now have a plan for marketing, starting with internal processes of maximizing existing referrals and then seeking new referrals. I was dumbfounded when I recognized how much “lost revenue” was sitting within the walls of my clinic. I now have a plan for staffing, knowing what “busy” actually means and when to add more people.
How FYZICAL Helped the Practice Grow 45%
Since joining FYZICAL, my practice has grown 45%. I’m also continuing to increase my cash sales, nearing $100 per unique patient that walks through my front door. The best part of my growth is that I now know that 45% more growth is still possible in the very near-term and I have a plan and a budget in place to make it happen.
Building a Roadmap for Continued Practice Growth
FYZICAL provides support, education, and tools to help with declining reimbursement and decreasing referrals due to POPTS and hospital systems. There is a system for all aspects of the physical therapy clinic to improve efficiencies and create a roadmap for where you want to take your business.
I invite you to explore FYZICAL, at the very least for your patients, especially after seeing what FYZICAL has done for my practice clinically.
Build a Clearer Plan for Your Practice’s Growth
Growing a physical therapy practice takes more than trying new marketing ideas or simply working harder. FYZICAL gives practice owners access to proven systems, business education, performance tracking, strategic planning, and ongoing support designed to help them understand where their practice stands and where it can go next.
Explore the FYZICAL franchise opportunity and learn how the right tools, systems, and support can help you create a stronger roadmap for your practice.
