FYZICAL Therapy & Balance Centers is proud to spotlight some of the remarkable experts who bring a distinctive mix of skills, dedication, and passion to our organization. Meet Dr. RJ Williams, physical therapist and FYZICAL Franchise Regional Consultant. RJ has played a vital role in navigating FYZICAL franchisees through the complex realms of business operations and healthcare management. With his expert coaching, he empowers them to achieve unparalleled success through transformative leadership techniques.
We sat down with RJ to talk about his role at FYZICAL and learn how he helps franchisees recruit and retain outstanding leaders for their physical therapy practices.
Why is good leadership in your physical therapy practice critical?
Answer: What a question with so many possible answers! Here are a few thoughts.
Outstanding leadership is critical because it makes everything else easier. When a leader holds a standard of excellence, it attracts top talent, and high performers want to work alongside them. This, in turn, makes recruiting easier and improves patient outcomes.
Most outpatient practices live and die by their reputation. That reputation is determined by the patients' experience dealing with the team at the center. The leadership sets the tone for that. Is the team well-trained and dialed in to take amazing care of people and address the concerns and unspoken needs at a level that creates raving fans?
Managing costs against productivity is also essential. It is a tightrope to walk the line between driving numbers versus taking the fun out of daily patient care. A great leader understands the financial implications of running a business and helps the team rise to meet/exceed expectations, but never allows it to feel like a dollar sign is printed on the patient coming through the door.
What are some ways that you can attract leaders/achievers in your practice?
Answer: It is important to create a shared commitment, an alignment on goals, and opportunities that facilitate the same end. If you want to grow the business and someone is looking for advancement, growth can create that opportunity. So, being actively involved and helping the company meet its goals is key to moving forward.
The company must then hold its word to advance the individual. Then, point to this process as an example to others that the two go hand in hand.
It also allows people to own specific parts of their jobs. Let them lead smaller tasks/projects/teams to build their skill sets and prove their capabilities. Small wins continuously produce long-term success and support the chance of future success.
What are some of the pitfalls of subpar leaders?
Answer: The saying goes: people don't leave jobs; they leave bad managers. Poor leadership can produce many consequences, such as increased employee turnover and disengagement from the job. Also, when patients aren't satisfied, it leads to increased cancellation and no-show rates of appointments and early self-discharge from care. Finally, it can lead to poor financial performance, stagnated growth, and development of the organization.
Look for people who have the drive and motivation to accomplish things without steamrolling over teammates to get results. They should also be able to share credit when due, be comfortable with letting others shine alongside them, and be sensitive and aware of the people around them to respond appropriately in various situations.
About FYZICAL Therapy & Balance Centers
FYZICAL Therapy & Balance Centers stands at the forefront of the health and wellness industry as the nation's fastest-growing physical therapy franchise, boasting an extensive network of over 600 locations that span across 46 states. Committed to a holistic approach, FYZICAL provides top-notch, personalized care plans to treat patients of all ages experiencing muscle, joint, and neurological conditions including balance and vestibular issues. For more information about FYZICAL or to find the nearest location, visit fyzical.com.
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Resources You'll Love:
The Comprehensive Guide to the FYZICAL Investment Opportunity - No Healthcare Experience Required
How to Fund Your Physical Therapy Practice
Love Your Life: Start Your Own Physical Therapy Practice with FYZICAL
Webinar: Healthcare Franchising 101: Is Franchising for Me?