FYZICAL Franchise | Blog

Physical Therapy Marketing + The Balance Paradigm | FYZICAL

Written by Cindy Bercaw | April 5, 2021

The FYZICAL Balance Paradigm sets our locations apart from other practices, and keen physical therapy marketing expertise allows us to leverage the demand for these services fully. If you’re thinking of investing in the physical therapy space, you’ll want to choose a model that allows you to meet a wide range of needs. FYZICAL is well-known for offering in-demand services that are hard to find elsewhere. One of those services is the FYZICAL Balance Paradigm. Here, learn more about this exciting proprietary program and how it helps our practices to develop strong customer bases.

The Demand for Balance Services

Nearly 8 million American adults of all ages are affected by balance problems. While these problems seem to increase in older populations, just about anyone can develop a balance or vestibular issue. Unfortunately, finding the root cause and treating it can be challenging. Balance specialists are few and far between, and ear/nose/throat doctors don't always have the experience to help.

The Statistics are Startling!
Check out balance by the numbers and learn about the untapped opportunity for physical therapists who are looking to expand their service offerings, download the infographic here.

 

Sadly, the result is often the tendency to experience falls. Falls are the leading cause of injury among seniors, and 3 million of them are treated in emergency rooms for falls every day. Because falls can be costly for insurers to treat, many of them are beginning to take note of preventative programs – like The FYZICAL Balance Paradigm.

About the Balance Opportunity in Physical Therapy

The FYZICAL Balance Paradigm takes a holistic approach to preventing falls. Our providers are able to offer numerous services, custom-tailored to the needs of each client, including:

  • Assessment and Evaluation Programs
  • Gait Training and Balance Programs
  • Fall Prevention and Balance Retraining
  • Manual Therapy
  • Fitness and Wellness Programs
  • Vestibular Rehab
  • Functional Training

The result is that clients better understand the causes of their balance issues and are equipped with strategies to prevent falls before they happen.

FYZICAL differentiates itself through balance therapy! 
Download this free eBook to learn how to expand your services with a robust balance and dizziness program. Learn more here.

 

 

The Value of Physical Therapy Marketing

As you can see, The FYZICAL Balance Paradigm is a valuable competitive advantage. We help our partners fully leverage it by creating physical therapy marketing programs designed to get the attention of prospective customers in their area. Using a wide range of materials, we'll show you how to launch a campaign across the channels that are most popular in your area. Best of all, we know how to monitor the results to ensure you're getting the most substantial returns for your marketing spend.

Of course, the FYZICAL Balance Paradigm is just one of many valuable services FYZICAL partners have to offer. When you contact us, we'll give you more information about building the right services into your practice.

Get in touch today to learn more about the physical therapy marketing and unique services you can look forward to leveraging as a FYZICAL partner.