Instagram is a great tool for business owners to showcase their services, products and brand personality to a huge audience of people. Over one billion people use Instagram, mostly millennials. Although most of your patients may be Baby Boomers, you can’t skip out on relating to a younger market too.
It’s no secret that social media is great for interacting with your market, establishing your brand and targeting direct access patients. However, if you have been using social media for your business for several years now, you may be feeling like your social media is getting stale.
If you’re just starting your company social media, where have you been? No in all seriousness, perhaps you’ve just opened your business, or you’ve gotten by in the past with just a website. In today’s therapy world, social media is key to reaching direct access patients and engaging patients between and after sessions.