Referrals are the lifeblood of your practice and it’s important to keep a steady flow of referrals coming in… and it’s VERY important to manage those referrals effectively!
There are many ways to generate more referrals. Here are 4 tips to get you started:
- Build Relationships. Hopefully, you’re building relationships already. There are valuable relationships all around you among physicians and other PTs. Who you know can make a big impact on your referrals. If other physicians and PTs in your community know you and trust you—or know you have specific expertise in a certain area—they will likely send you patients recurrently. The biggest thing to remember about building relationships is MAINTAINING those relationships! You can’t just forget about the folks that are helping you out! Send them thank you notes, bring them lunch or visit them to thank them in person with a small gift! Treat your referral relationships like real friendships.
- Prioritize Your Referral Base. If you have referral sources that send more patients to you than others, show them the love they deserve! If you keep reaching out to the same physicians in your community over and over and they never send you any referrals, don’t waste all of your time and effort focused on them. Stay close with those physicians that always refer to you, as they will be more helpful than the ones that don’t.
- Provide High Quality Care. This is a given! If you’re providing the best patient care in your area, referrals will come. Physicians want to send their patients where they know they will receive the best care and customer service. When you help your patients heal and feel better, ask them to let their referring physician know how great their care was at your practice. Those physicians will be happy to hear it!
- Hire a Physician Liaison. A physician liaison can be a valuable asset to your private practice, and not to mention, free up your time so you don’t have to spend hours and hours in the community marketing your practice. With the right training and guidance, a physician liaison can build and maintain relationships with many different referral sources in your community. He/she will serve as the face of your brand and keep your practice top-of-mind for local physicians.
This is just a fraction of what you can do to increase referrals and grow your business. We have compiled a list of 14 different methods of boosting your referrals! Schedule a call with a FYZICAL Advisor to learn more ways to increase referrals.