FYZICAL Franchise | Blog

Franchise Story - Alex Matz

Written by Jose Navea | September 14, 2026

"FYZICAL’s business principles became the staple to turning around my practice.I have an MBA and a JD, but I have never learned the business principles I’ve learned with FYZICAL. I feel like I have a Harvard MBA after discovering the FYZICAL principles.

These management tools are broken down in a simple, structured manner you can implement immediately and start working on your business.”

Why One Practice Owner Knew Something Had to Change

"Hi, my name is Alex Matz. I’m from Miami, FL. I attended FYZICAL’s FIRST PT Revolution event back in 2013 when FYZICAL had 1 location. FYZICAL was essentially offering “hopes and dreams” through the “plan” they laid out for the PT industry.

To give you a brief background, I had been running my business out of two locations in the Miami Beach area for the past 25 years, and grown tired of being alone in today’s challenging PT environment. I knew I couldn’t keep doing business the same way I always had and expect a different outcome.

I needed guidance, so I took the normal avenues a PT would. I spent thousands and thousands of dollars with Measurable Solutions and other consultants, but it was all hocus pocus."

More Referrals Weren’t the Real Problem

"When I joined FYZICAL, I thought that’s what I needed immediately: more referrals… more patients… more money. I was wrong. I needed to manage the business I was already bringing in."

Using Real Business Metrics to Manage the Practice More Effectively

"The FYZICAL team was focused on helping me manage my business the way it was supposed to be managed.

I implemented a daily management report, tracking actual numbers for: efficiency, conversion percentage, evals, visits, cancellation percentage, etc. vs. daily budgeted goals for each. Prior to FYZICAL, I thought my referral conversion percentage (% of how many referrals actually become patients) was 90-95%. Once I started tracking them… I was way off."

How FYZICAL’s Business Principles Helped Turn the Practice Around

"FYZICAL’s business principles became the staple to turning around my practice. I have an MBA and a JD, but I have never learned the business principles I’ve learned with FYZICAL.

FYZICAL’s business principles became the staple to turning around my practice. I have an MBA and a JD, but I have never learned the business principles I’ve learned with FYZICAL.

I feel like I have a Harvard MBA after discovering the FYZICAL principles. These management tools are broken down in a simple, structured manner you can implement immediately and start working on your business."

 

Building a More Profitable Practice Through Better Management

"The ‘Sexy’ tools I’m now offering are great and have significantly helped my business grow, but without managing my business like a business-man, I’d be nowhere close to achieving the 20%+ pretax profitability I am today."

Why the FYZICAL Business Model Works for Established Practice Owners

"To put it simply, the model works. The patient care works. After speaking with a few of my peers, I was interested to hear their opinions on FYZICAL. Many of them thought FYZICAL was a “last resort” before closing the doors.

Really, FYZICAL is the complete opposite. Since our group has grown to over 200 locations across 34 states, unfortunately for these practices on the verge of closing down, they aren’t the ones joining FYZICAL, nor who we are seeking to join our family. FYZICAL is actively seeking successful practice owners, because these are the individuals serious about their businesses."

Why Practice Owners Should Explore FYZICAL Before They Need a Last Resort

"When I joined, nobody in my area had any idea what FYZICAL was. Now, there have been multiple therapists in my area who’ve been around for years closing their businesses, in addition to many individuals in my area reaching out to join FYZICAL, but can’t.

If I could tell you one thing from one practice owner to another… do your due diligence. Explore FYZICAL. There is no harm in finding out what we’re all about, and as a business owner, it’s actually your responsibility to know."

The Financial Impact of Changing the Way the Practice Was Managed

2015: Our revenue was $967K with just under 10% profitability.

2016: Our revenue was $1.25M with 20% profitability

2017: We are budgeted for $1.375M with 21% profitability

Build a Stronger Business With FYZICAL

Running a successful physical therapy practice takes more than bringing in new patients. FYZICAL gives practice owners access to proven systems, management tools, operational support, and a network designed to help them better understand their numbers and build a stronger business around the care they already provide.

If you’re ready to explore what the FYZICAL model could bring to your practice, connect with our team to learn more about franchise opportunities.